The Chevrolet Star Miro, a new JV compact SUV, has been selling poorly since its launch. The data shows that its market share accounts for only 109%, and in the domestic SUV market, it is only 002% share. In FY2023, this situation has not changed substantially, and the new car was thrown to the bottom of the sales chart shortly after its launch.
The exterior design of the Chevrolet Star Miro can be described as quite a highlight, featuring a bright yellow body color and crossover body styling, and is known as the "Little Hornet". The body size is still remarkable for SUVs in the same class and price range, reflecting the heritage of the latest design language of the Chevrolet family.
The Chevrolet Star Miro is equipped with a four-cylinder 1The 5T engine, matched with CVT gearbox, has abundant power and light acceleration, and the fuel consumption is 6L per 100 kilometers. Despite its impressive performance in terms of power performance, sales are still not improving, which is puzzling.
In the face of market competition and the impact of new energy models, Chevrolet launched a comprehensive "price for volume" substantial discount model. Under the discount, the price of the model has dropped sharply, and even reached half of the guide price. Whether this initiative can lead to an increase in sales is still an unsolved mystery.
Although Chevrolet Star Miro has a clear advantage in terms of cost performance, it still cannot recover the decline in sales downturn. How much the market recognizes this car, and how to improve this recognition, is worth in-depth**.
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