Fan brother guide:
According to the 2023 annual report released by the marketing, the new generation of mothers pay more attention to nutritional supplements at various stages such as pregnancy, feeding and growth, and full-cycle nutritional supplements also pay more attention to DHA, lactoferrin, probiotics, calcium, iron and zinc and other nutrients. Why is full-cycle nutrition important?How should I make it up?Let's take a look with Brother Fan today.
New ideas, new trends.
Full-cycle nutrition is in the spotlight.
In the background of the milk powder think tank, Brother Fan often receives a lot of messages from parents consulting about baby nutritional supplements, including "How to supplement various nutrients for babies of different ages?"."Do I need to take nutrition after the age of 3?"And so on. In addition, there are some comments on how to supplement during pregnancy preparation and pregnancy. It can be seen that as Houbao parents become the main force of maternal and infant consumption, their demand for nutrition is getting higher and higher, and the focus of attention at each stage is also different.
Baby's nutrition is a topic that every parent is concerned about and often troubled. According to the "2023 Marketing Milk Powder Industry Report", in the search of milk powder populations, users who pay attention to nutritional supplements during infant and young child feeding period account for more than 80%, and users who pay attention to nutritional supplements during children's growth period account for more than 12%. For parents, they expect that through scientific, reasonable and comprehensive nutritional supplementation, their babies can get the best nutritional support.
In addition, on social platforms such as Xiaohongshu and Douyin, there are not a few topics about the baby's full-cycle nutritional supplementation. These topics focus on the discussion of mothers on the nutritional supplement of babies at different stages, including some experts and scholars put forward relevant phased nutritional supplement suggestions, etc., and the number of likes and comments is also relatively high. It is not difficult to see that the new generation of mothers pay great attention to the healthy growth of their babies, and will conduct information retrieval through various channels to provide them with decision-making support for their baby's full-cycle nutrition choices.
How important is the first 1000 days of life?
For infants and young children, full-cycle nutrition is particularly important for their healthy growth, and this is mainly based on nutritional supplementation in the first 1000 days of life. "The first 1,000 days of life" refers to the period from conception to the age of 2 years, which can be roughly divided into the fetal period, the infant feeding period, and the child growth period. These 1,000 days are also defined by the World Health Organization as a "window of opportunity" for a person's growth and development.
In the first 1,000 days of life, young children's brains and bodies undergo rapid and long-lasting development that will have a long-term impact on their health in adulthood and quality of life throughout their lives. It is understood that the "National Nutrition Plan (2017-2030)" lists the "1000 Days of Early Life Nutrition and Health Action" as the first of the six major actions.
In the whole life cycle, the early stages of each stage are critical periods in the life course, which will have an important impact on the health status and disease risk in the later life of life, which cannot be ignored. Studies have shown that the development and health status of the fetal period have a certain impact on many adult diseases, and the occurrence and development of many chronic diseases such as hypertension, coronary heart disease, stroke, diabetes, etc., are not only determined by risk factors in adulthood, but also affected by childhood or adolescence, and may even begin during fetal development [1]. Therefore, disease prevention and health promotion should begin early in life, i.e. from the fetal period, and should cover the entire life cycle.
According to Analysys analysis, the new generation of mothers are focusing on the improvement of resistance and immunity in the whole stage of preparing for pregnancy, pregnancy, childbirth and parenting, and carry out long-term health management in a planned way, which also shows that they are paying more and more attention to the nutritional management of the whole cycle of the baby. So, let's take a look at what should be paid attention to at each stage of nutritional supplementation.
What should we pay attention to in nutritional supplementation at all stages?
According to the "2023 Marketing Milk Powder Industry Report", during pregnancy, mothers pay more attention to nutrients such as folic acid, DHA, calcium, iron, zinc, selenium, manganese;During the infant feeding period, mothers pay more attention to lactoferrin, OPO, probiotics, HMO, calcium, iron, zinc, selenium, manganese and other nutrientsDuring the growth period of children, mothers pay more attention to lactoferrin, lutein, calcium, iron, zinc, selenium, manganese and other nutrients.
1. Pregnancy. During pregnancy, pregnant mothers should pay attention to the supplementation of folic acid, calcium, iron, zinc, iodine, DHA and other nutrients, especially the supplementation of folic acid, especially in the first 3 months of pregnancy, which is the critical period of fetal neural tube development. The Chinese Nutrition Society also recommends that women start supplementing with folic acid 400ug days 3 months before they plan to become pregnant.
Data**: Dietary Reference Intakes for Chinese Residents (2023 Edition).
At the same time, pregnant mothers should also pay attention to nutritional supplementation through a reasonable diet. In terms of food choices, we should pay attention to diversification, eat more than 12 kinds of food a day, and reach more than 25 kinds of food every week, and the food types should include at least meat, eggs, beans, milk, vegetables, fruits and cereals and potatoes.
2. Infant and young child feeding period.
During the period of infant feeding, parents should pay attention to supplementing the baby with lactoferrin, OPO, probiotics, HMO, calcium, iron, zinc, selenium, manganese and other nutrients. 0-6 months old, it is recommended that mothers insist on breastfeeding newborns, breast milk is rich in immune factors, breast milk oligosaccharides, etc., especially the mother's colostrum within a week after birth, containing a large number of immune factors, which is very beneficial to newborn babies.
If you can't breastfeed, parents can pay more attention to lactoferrin, HMO, OPO, probiotics, etc. when choosing milk powder, and the baby at this stage needs good digestion, easy absorption, and strong immune nutrition, and these nutrients in the milk powder will be scientifically proportioned according to the baby's physiological characteristics and needs, which can be suitable for babies of different ages and physique. The specific amount of nutritional supplementation can be referred to the table below.
Data**: Dietary Reference Intakes for Chinese Residents (2023 Edition).
In addition, babies who are 6 months old should pay attention to adding complementary food, and because 6-12 months old is the high incidence stage of iron deficiency anemia, it is generally recommended that the baby's first bite of complementary food start with iron-rich pureed food, and then gradually add other foods. When adding complementary food for the baby, the addition of complementary food types should be in line with the baby's development stage, and follow the principle of adding types from single to diverse, and the characteristics and texture of complementary foods from thin to thick, from fine to coarse. For details, please refer to the feeding suggestions given in the "Nutritional Guidelines for Infant Complementary Foods".
3. Children's growth period.
During the growth period of children (after the age of 3), the baby's growth and development, brain vision, immunity and other aspects of refined nutrition needs become higher. According to the research of the milk powder think tank, many families will choose vitamin D, calcium, iron and zinc, DHA, lactoferrin, probiotics and other nutritional supplements for babies aged 0-3 years old.
From the data, it can be seen that the demand for various nutrients for babies over 3 years old is increasing, such as calcium, iron and zinc, DHA, lactoferrin, probiotics, etc.
In recent years, national surveys have shown that on average less than 5 percent of children aged 2 to 18 years have an adequate daily intake for calcium [2];Vitamin D deficiency and insufficiency in infants and young children in China are as high as 562%[3], the iron deficiency rate of 7-month-old children in China is as high as 403%, iron deficiency anemia also reached 78%[4]。According to the Expert Consensus on the Clinical Application of Vitamin A and Vitamin D in Chinese Children, the prevalence of borderline vitamin A deficiency in preschool children in China is about 30%-40%. It can be seen that although the standard of living is getting higher and higher, there are still many babies who are facing some nutritional deficiencies.
Therefore, if parents want their babies to grow up healthily, full-cycle nutritional supplements cannot be ignored, and timely and reasonable nutritional choices and supplements for babies can escort their healthy growth.
Data**: Dietary Reference Intakes for Chinese Residents (2023 Edition).
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References: 1] Du Qiujing, Yao Wenmo, et al. Concept, connotation and research progress of whole life cycle health service[J].West China Medicine,2022,37(12):1909-1916
2] Chinese Preventive Medicine Association Children's Health Care Branch, "Chinese Children's Calcium Nutrition Expert Consensus" (2019 Edition).
3] Wu Guangchi. How far away is vitamin D deficiency from us[J].Chinese Journal of Maternal and Child Health. 2014(03).
4] Chinese Collaborative Group for the Epidemiological Investigation of Iron Deficiency in Children. An epidemiological study of iron deficiency in 7-month-old and 7-year-old children in China[J].Chinese Journal of Pediatrics, 2004, 42(12): 886-891