Chao News Reporter Zhang Yu, Zhang Mengyue, Liu Qiaoyan, Correspondents: Li Lingjing, Wu Fangliang.
The "Three Rivers and Two Banks" ** festival held in Deoksugung Palace brought a new experience of national style and music to the audience. Photo by Chao News reporter Dong Xuming.
The 36-meter red wall "sprinkled" the three-dimensional scroll, and 13 treasures from the Hangzhou cultural and museum circles gathered to "go to the wall" - a few days ago, Deshou Palace held the first red wall digital cultural relics exhibition on the occasion of the first anniversary of its opening, and "celebrated" its own "birthday". The bustling audience raised their cameras one after another, leaving this moment of light and shadow.
At this moment, the ochre palace wall is not only the background of the late autumn palace, but an excellent "window" to explore the story of the collection and interpret the aesthetics of Song Yun.
A red wall, the four seasons are full of glory. A year ago, the Southern Song Dynasty Deshou Palace Ruins Museum was officially opened, and more than 20 years of tireless archaeological excavations have been "revealed" and dusty history
A year later, we re-examine the palace, which has become a cultural landmark in Hangzhou: is the conservation work in place?At the beginning, it was regarded as the expectation of Song Yun's cultural reality, did it come true?
Today, we will use three questions to try to ask Deoksugung Palace about the changes in the past year.
Luming shows for a year, is the earthen site "healthy".
After Deoksugung Palace "rediscovered", a total of 4,588 square meters of ruins were revealed, namely the 985-square-meter Jung-gu site and the 3,603-square-meter West-gu site. It is the first time in the country that such a large area of ruins has been exposed, and it is a big challenge for Hangzhou, which is located in the humid region of the south.
For visitors, the advantages of the Luming display are obvious – through the glass fence, you can breathe in the dust from more than 800 years ago. Over the past year, more than 600,000 visitors and more than 2,000 teams have been in close contact with the ruins of Deosugung PalaceBut at the same time, this is also a double-edged sword, due to the "delicate" nature of the ruins, Deosugung Palace has been limiting the number of reservations to visit, and the maximum possible disturbance to the ruins.
A year ago, some experts expressed concern about the "revealing display" of Deoksugung Palace, and they were worried that such a display would have an impact on the site itself.
Zhang Bingjian, a professor at the Laboratory of Cultural Relics Protection Materials at the School of Art and Archaeology at Zhejiang University, participated in the whole process of Deoksugung Palace from design to completion. He said that the protection of earthen relics in the humid areas of southern China has always been a difficult problem in the field of cultural relics protection, and groundwater, biological reproduction, weathering and diseases may cause irreversible damage to the sites. "For large-scale earthen ruins like Desugung Palace, which covers an area of more than 4,500 square meters, the difficulty of maintenance has increased exponentially. ”
In order to overcome these difficulties, the provincial and municipal cultural relics authorities have organized more than six rounds of expert and scholar demonstrations. In the early construction stage, Deocugung Palace carried out the TAD water-stopping curtain technology to install a "water retaining wall" for the earthen site, transforming the humid environment into a dry environment as much as possibleIn the subsequent construction of the protection shed, a novel "black house" strategy was adopted to cut off the light energy of green organisms**, and effectively inhibit the destruction of soil sites by biological growth.
This year's maintenance is more like the "right medicine" after "looking, hearing and asking" - Guangzhou Baiyun Cultural Relics Protection Project *** staff Huang Min is stationed in Deshou Palace for the daily maintenance and maintenance of the site, he told reporters that the site monitoring is divided into more than 20 kinds of on-site monitoring and regular protection, and a monitoring report is formed every month.
From the clean-up of pollutants on the surface of the site to the monitoring of groundwater levels and pumping volumes, Huang Min's "team of doctors" has been meticulous about the site for a year.
For example, there are a large number of masonry cultural relics in the Deshou Palace site, which are affected by their own porosity and water absorption, and some of the masonry cultural relics have salt diseases on the surface, which will lead to serious weathering of the bricks if they are not treated. "We use a brush to remove the salt on the surface of the site, and then use desalted paper pulp to wet compress and desalinate the pan salt part to reduce the weathering and pulverization of brick cultural relics. Huang Min said.
Say a thousand things and ten thousand, whether Lu Ming's display is reliable or not, in the end, it is the monitoring results that have the final say.
According to the latest maintenance summary report of the Deshou Palace site issued by the Guangzhou Baiyun Cultural Relics Protection Project, under the condition of restricting the flow of visitors, the overall status of the earthen site has been well preserved in the past year, the moisture content tends to be stable, and the frequency and scope of microbial breeding are getting smaller and smaller, which ensures the safety and stability of the site.
Professor Zhang Bingjian expressed a similar view: "The overall condition of the Deosugung Palace site is currently good, but there are still some potential problems that need to be studied and improved, including the east gate to isolate sunlight, the air humidity control of the site hall, the impact of water pumping on the site, and the scientific protection of wooden piles. Next, it is necessary to continue to do a good job in the daily maintenance of the site, strengthen the monitoring of the site, minimize the disturbance to the site itself, and maintain the stability of the site. ”
He also mentioned that at present, the Laohuling Dam site and the South City Wall site in Liangzhu, Hangzhou have adopted a new strategy of "atomization-gas-phase water replenishment", "when the site environment is too dry, the sprayed water mist can be used to adjust the humidity of the air, slow down the upward migration rate of soil capillary water, and prevent salt crystallization precipitation and dry cracking and pulverization of the soil site." These measures can also be applied to the Deoksugung ruins.
This year, Deoksugung Palace led Song Yun geometry.
At the door of the "What the Hell" coffee shop in Wuliu Lane, Yang Rui and his companions from Zhejiang University of Media and Communication are wearing Hanfu and leisurely enjoying the sunshine. "We made an appointment to visit Deoksugung Palace, and before it was time, we walked around the area in advance. "They discovered this alley under the guidance of an uncle, and fell in love with the thin gold signboard at a glance.
The one who showed them the way was Uncle Zheng, who had lived in this area for most of his life. "My house is now an out-and-out 'palace view room'. In his opinion, judging whether a place is hot or not depends on whether there are many people who are willing to stop, "In the past, most of the people who came here were just looking at the flowers, but now there are young people who can take photos for half a day at any corner." ”
If it is said that inside the red wall, what you feel is the glorious scenery of the palace garden of the Southern Song Dynasty, then the series of old streets and new shops outside the wall is what people can feel and know about the market culture of the Song Dynasty.
A year ago, Hangzhou's positioning of Deshou Palace was to hope that it could be used as a chess eye to revitalize the Song Yun culture, and become a representative work of Zhejiang's "Song Yun Culture Inheritance Project".
Has this goal been achieved?
In terms of space, today's Deshou Palace, together with Wuliu Lane, Drum Tower, and Qinghefang Historic District, which are across the street, form a continuous piece, redefining the cultural life of "Song Yun Hangzhou".
At present, with Deoksugung Palace as the origin, a concentric circle of "15 minutes on foot" has been drawn, and through the beads of Deoksugung Palace, the original scattered Song Yun cultural point "big beads and small beads fall on the jade plate" has a centralized display and mutual connection of the space foundation, forming a new cultural and tourism force. Taking Qinghefang as an example, in the first three quarters of this year, it received 1129 tourists540,000 person-times, an increase of 50% over last year;The total turnover was 1,169.5 million yuan, which directly doubled.
The popularity is due to the abundance of business formats. In the study room of the Southern Song Dynasty, young people lined up early in the morning, just to stamp a set of seals for Deoksugung Palace;The "Return to the Han and Tang Dynasties" Hanfu store in the Southern Song Dynasty Royal Street has been upgraded from a small shop of less than 30 square meters to a wide open roomAs the top intangible cultural heritage inheritor of Hangzhou fan, Zhao Pingjia has opened a store in Wuliu Lane for nearly 10 years, "This year, the gross estimate of customer traffic has increased by 50%. ”
Judging from the data, in the past year, Hangzhou has relied on Deshou Palace to usher in the blowout era of Song Yun's IP, but how long can this "wind" blow?
The focus is still on the change of concept and cultural identity. Fang Hui, deputy general manager of Hangzhou Shangcheng Cultural and Commercial Tourism Development, believes that the greatest value of Deshou Palace is to materialize the cultural brand, "This was originally the most prosperous area in the Song Dynasty, but before there was Deokshou Palace, we could not accurately convey the conceptual thing of Song Yun culture to tourists, and the completion of Deokshou Palace suddenly made it a spiritual landmark of Song Yun." ”
Affected by the radiation effect of Deoksugung Palace, Song Yun and Guochao were the first to have a chemical reaction. Coffee shops, tea shops, and Guochao cultural and creative shops have gradually replaced the cookie-cutter snack bars. Time-honored brands such as Hu Qingyutang and Fang Huichuntang have also launched a series of Song Yun IP products and intangible cultural heritage research projects, seizing the east wind of the rise of the national tide.
This is a change in the concept of cultural tourism brought by Song Yun. Fang Hui said that from the perspective of specific consumption areas, the consumption of tourism FMCG is declining, on the contrary, the consumption of light catering has increased significantly, "I used to visit here, but now tourists generally begin to enjoy a slow-paced life, the pursuit of secluded and elegant life aesthetics." ”
In this space where 800 years of cultural accumulation remains, the possibility of "from cultural space to urban identity" requires more observation samples to test the boundaries of Deoksugung's influence.
Shangcheng District has proposed to build a Song Yun core circle, that is, the cultural and museum resource agglomeration area represented by Wushan-Qinghefang as the main display area. In this area, we will build a Song Yun landmark system of "heritage pavilions + scenic spots + style streets and alleys", accelerate the integration of culture, business and tourism in Qinghefang, Southern Song Dynasty Royal Street, and Deshou Palace, and comprehensively build the urban area into a "museum without walls".
A 'museum' without walls can allow the thousand-year-old Song Yun to flow and pass on better. Zhuo Jun, deputy director of the Hangzhou Municipal Bureau of Gardens and Cultural Relics, said.
At the first market of the Deoksugung Palace Ruins Museum, "Song Yun National Style Gift Market", the stall owner showed the flower arrangement skills to visitors. Photo by Chao News reporter Lu Zhiyao.
Outside the red wall, the next out-of-the-circle point is at**.
For a year, all the stories about Deoksugung Palace will inevitably be brought to the Red Wall.
This palace wall, which is constantly being photographed in spring, summer, autumn and winter, has sent Deoksugung Palace to Hangzhou's "new top stream". On social **, the number of readings of "Deoksugung Palace" and related topics has exceeded 100 million times, and it is self-evident that it is out of the circle.
But a red wall is not enough. From the words of Zhou Ji, the person in charge of the Deshou Palace Ruins Museum in the Southern Song Dynasty, what the reporter heard was a sense of crisis.
In Zhou Ji's view, this red wall is just an entrance to traffic, and the more important thing is how to truly create a unique cultural brand - if you want to simply replicate the success of the red wall, the final result may be to build a blind "high wall".
Deoksugung Palace's next out-of-the-circle point, in**?
Perhaps, the source of peeling back the cocoon is to return to the starting point of this museum.
Hu Jian, convener of the Expert Advisory Committee of the Song Yun Cultural Research and Inheritance Center, believes that Chinese-style modernization is rooted in Chinese civilization, and "a major feature of the city's modern development lies in the continuation and renewal of civilization." To microcosm a museum is to continuously absorb the wisdom and nutrition of excellent traditional culture, and strive to promote its creative transformation and innovative development. ”
It is not without a case of a city that has become popular overnight with a cultural landmark, but the short-term increase in data has always brought limited development energy to the city.
It has universal values, long-term precipitation of cultural value symbols, makes IP more expansive and creative, and has a complete industrial chain ......These are the necessary conditions for building a cornerstone cultural IP.
Hu Jian proposed that the second landing point of Deshou Palace's "out of the circle" can focus on night tours. "Now Deoksugung Palace's daytime display is more mature, but there is still a blank space for nighttime activities. ”
From his point of view, immersive night tours in domestic cultural tourism scenic spots have become hot spots, such as Xi'an's Datang Sleepless City, which is the most representative one - its manifestations are not limited to landmark experiences, cultural and creative displays, and even various offline fan cultural experiences, which can be a piece of the puzzle. "Deoksugung Palace can use the existing space to design suitable night tour activities, adding a new fire to the night economy of Hangzhou's cultural tourism. ”
The development of diversity, the accumulation of thick and thin hair to increase the thickness of the IP, does this logic work in Deoksugung Palace?Hangzhou is also making its own attempts
In the "Implementation Opinions of the People of Hangzhou on Accelerating the High-quality Development of Tourism" issued in March this year, it was proposed to comprehensively improve the level of integrated development of culture and tourism. Enhance the comprehensive attractiveness of the "heritage city" and implement the Song Yun cultural inheritance project.
In the post-Asian Games era, Deoksugung Palace will continue to gradually expand the amount of opening up on the basis of giving priority to protection. In Zhou Ji's plan, in the new year, the Deoksugung expert think tank will be established, the "Two Song Dynasty Academic Forum" will be carried out, and the cultural brand of "Deokshou is interesting" will be polished, and "cultural research and products will go out of the circle, walking on two legs".
Wu Lejian, section chief of Shangcheng District Cultural and Creative Industry Development Center, said that Shangcheng is taking the lead in creating a new urban cultural and creative brand - "Song Yun Jinhui", with the goal of providing high-quality cultural products, through the establishment of Song Yun cultural and creative transformation "gene bank", "enterprise library" and "product library", integrating cultural IP and corporate brands including Deshou Palace, and landing the "Song Yun Jinhui" cultural and creative system exhibition center, linking cultural "people-goods-field" to boost new cultural consumption. "Our goal is to benchmark the 'Palace Museum Cultural and Creative' and create a representative cultural and creative brand in Zhejiang Province. ”
In the era of globalization, what connects the world's cities is first, business and finance, but only culture can make each city have the attraction of "thousands of people and thousands of faces".
Deoksugung Palace is out of the circle when it is one year old, and for Hangzhou, it is a special card for the "Chinese-style modern city example", but only if it has the ability to form the "wind", it is possible to fly all the time.
Song Yun spans thousands of years of history and points to the endless future. Whether Deoksugung Palace can continue to "soar into the sky", we will wait and see.
The finals of the 31st China International Young Designers Fashion Competition were held in Deoksugung Palace. Courtesy of the Southern Song Dynasty Deshou Palace Ruins Museum.
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