On December 26, Dong Yuhui opened a personal account "Walking with Hui" and gained 1 million fans overnight. Prior to this, Dong Yuhui established "Walking with Hui" Technology***, but the actual controlling stake was 100% held by Dongfang Selection. So is this series of big moves planned by "Oriental Selection" for a long time or is it a temporary idea of "Dong Yuhui"?
The "Walking with Hui" account rose by 1 million fans overnight
On December 26, Dong Yuhui officially opened his new Douyin account "Walking with Hui", which was officially certified by the platform. The company is certified as a company with Hui (Beijing) Technology Co., Ltd.
When netizens questioned the authenticity of the account, Dong Yuhui wrote in the account's personal profile, "This is true, walk with Hui Dong Yuhui" and left a message in the comment area of his personal Douyin account: New departure. Respond to netizens' questions.
The account was on the 26th at 19, and the followers were only 830,000, after the reply, the night passed until 12 noon today, and the fans have reached 9920 thousand. As of 4 o'clock in the afternoon, a reporter from Beiqing Daily issued a press release, and the number of fans who walked with Hui had exceeded 1 million. So far, the account has only posted a life record related to Dong Yuhui**. A large number of netizens in the comment area said, "Dong Yuhui, coming for you", "I have paid special attention, Yuhui peers", "Looking forward to Yuhui's Yuhui peers".
The trademark "Walking with Hui" is no longer unique
On December 22, Dong Yuhui established "Walking with Hui" (Beijing) with a registered capital of 10 million yuan, and its business scope includes fresh meat retail, network culture management, performance economy, etc.
Dong Yuhui said: The personal studio "Walking with Hui" is 100% controlled by Dongfang Selection.
And it is worth noting that the registered address is the same building as Oriental Selection's affiliated company, Oriental Optimal (Beijing) Technology***.
However, before Dong Youhui registered the trademark "Walking with Hui", a fellow villager of Dong Yuhui in Shaanxi Province preemptively applied for the trademark "Walking with Hui" on November 1 for services such as "arranging travel and providing travel information through the Internet" in Class 39.
How important is the Class 39 trademark to Dong Yuhui?Class 39 trademarks include the carriage of passengers;Sightseeing tour transportation services;Transportation;Travel accompaniment;Travel Arrangements;Provide guidance for the formation of routes for travel;Provide customized driving directions;Arrange a trip;Provision of travel information via the Internet;Tours are available.
On December 19, Dong Yuhui was appointed as the cultural assistant to the chairman of New Oriental Education and Technology Group, and concurrently served as the vice president of New Oriental Cultural Tourism Group. The content of the work is to focus on cultural and tourism services such as category 39 "arranging travel and providing travel information through the Internet".
In terms of trademarks, before November 1, if Dong Yuhui mentioned "walking with Hui" in the live broadcast room, he could file a trademark opposition or invalidation.
The aftermath of the "Little Composition" incident has not stopped
The small essay "The incident started from Dongfang Selection" and "raised on the account that Dong Yuhui's live broadcast "Little Essay" was not all written by Dong Yuhui, to Dong Yuhui's fans and the majority of netizens supporting Dong Yuhui, and then to Dongfang Selection and Yu Minhong's response many times, the incident was full of twists and turns, and new situations appeared from time to time. With the removal of Dongfang Selection CEO Sun Dongxu and the live broadcast of Yu Minhong and Dong Yuhui, the incident seems to have basically come to an end.
Liu Xingliang, president of the DCCI Internet Research Institute, believes that Dongfang Selection is obviously working hard to promote "de-Dong Yuhui", and this trend may stem from the company's need for diversified development and risk diversification. Although Dong Yuhui has made a huge contribution to the growth and brand influence of Dongfang Selection, over-reliance on the aura and charm of a single person may lead to the fragility of the company's development. Make a friend's company's "de-Luo Yonghao" is also for similar reasons.
Fu Liang, an independent telecom analyst, said, "Dong Yuhui was 'promoted' to the 'cultural assistant' of the chairman of New Oriental Education and Technology Group, which is one level higher than Oriental Selection, and concurrently served as the 'vice president' of the newly established 'New Oriental Cultural Tourism Group' on a par with Oriental Selection." In fact, it is very common for the person in charge of a specific business department to concurrently serve as the chairman or assistant general manager of the company, which reflects the company's emphasis on individuals and the department, and also for the convenience of cross-departmental communication. This actually means that Dong Yuhui is far away from Dongfang Selection. ”
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Text: Beijing Youth Daily reporter Wen Jing, intern reporter Rong Qiaofeng.
Edited by Fan Hongwei.