In the blink of an eye, there is less than a month left in 2023!I have to sigh that the days are getting more and more unbearable.
After three years of severe cold epidemics, the tourism industry has ushered in a big explosion this year, and tourist attractions, hotels and airlines around the country have ushered in a prosperous scene.
However, some people are happy and some are worried, due to the continued economic downturn, many industries are under heavy operating pressure and are in a difficult situation. The first is the real estate industry, despite the continuous rescue of major cities, housing prices are still continuing, which has a great impact on people's consumer confidence. On November 15, the National Bureau of Statistics released the basic situation of the national real estate market from January to October 2023. From January to October this year, the national real estate development investment was about 959 trillion yuan, down 9 percent year-on-year3%；The sales volume of commercial housing in the country is about 972 trillion yuan, down 4 percent year-on-year9%。The continued downturn in the property market has greatly affected the vitality of the economy and the mentality of the public, leading to more cautious consumption. From the past Double 11, the historic halving of the turnover can be seen, and the cold air on the offline physical side has spread to the online shopping side. Out of concern for the future, people have increased their savings, and they dare not consume or want to consume.
For enterprises, survival is always a cruel and difficult topic to face. McKinsey conducted a survey on the value of long-termism in the United States, and found that companies that respect long-termism not only performed much higher than companies pursuing short-term performance in terms of revenue and market capitalization growth, but also showed stronger business resilience and recovery speed after a financial shock.
It can be seen that long-termism can bring real value to enterprises. Long-termism is not a choice of management, but an endogenous ability. In recent years, the business environment of gray rhinoceros and black swans has made more companies begin to look inward and reorganize their growth ideas. Whether it is product strategy or talent strategy, everything you think is undoubtedly more focused on the future. The external environment is always ever-changing, and what remains unchanged is to stick to the core and use long-termism.
Only by being a brand with ideals and beliefs can we have innovation, users and the future.
The outlook for the future may not be optimistic, but we still need to be prepared and hold on for a while, looking forward to the dawn of improvement. If it doesn't dawn, then survive in the dark, and once you see the dawn, take off immediately!