On the last day of 2023, Deng Chenghao, CEO of Deep Blue Automobile, announced the product planning and technical route for 2024 (this year), as well as the sales target of 450,000 units of the Deep Blue team this year, and reviewed the shortcomings and expectations in 2023.
It is worth noting that Deng Chenghao revealedDeep blue S7 has delivered nearly 60,000 units this year;Then we can basically estimate that the annual sales of the Deep Blue brand in 2023 will be about 130,000 units.
Product planning of Deep Blue Automobile
In 2024, Deep Blue Auto will release a number of products, and at least 2 to 3 more popular products will be created. Before the New Year's Day holiday, the core members of the Deep Blue team are still polishing the details, and it is expected that the first product will meet us soon.
Product upgrades: Deep Blue Super Range Extension, Golden Bell Jar Battery, Electric Platform, Cockpit Ecology, Mobile APP, and Intelligent Driving will all have huge iterations, leading Deep Blue technology into 20 times. The goal of the deep blue brand in terms of intelligence,It has the strongest cockpit experience, mobile phone experience and intelligent driving experience.
Increase product awareness
Deng Chenghao said, "The current dark blue is still far from the popularity of Tesla, BYD and Wei Xiaoli, which is also the key to restricting the scale of dark blue automobiles." Our survey found that many users do not know the dark blue brand when buying new energy models, and they do not include deep blue in the short list for consideration. Once included in the shortlist comparison, Deep Blue's win rate is extremely high.
It is hoped that the brand awareness of Deep Blue will be increased to more than 50%, and at least 50 of the 100 users who buy new energy vehicles will take the initiative to think of the Deep Blue brand.
At the same time, Deng Chenghao emphasizedThe ultimate goal of the Deep Blue brand is to become a "deep bit".(Deep Blue, BYD and Tesla) new top three.
Overseas strategy
In 2024, the Deep Blue brand will successively launch a series of products in Southeast Asia, Europe, the Americas, the Middle East and other regions, so that Deep Blue will truly become a global brand.
The goal of the Navy team,It is that the global sales volume will reach 450,000 in 2024, and there are challenges and opportunities.
In terms of channel construction
Shenlan brand has built 908 order centers, 363 delivery centers and 570 maintenance centers.