Nearly a year has passed since the large model entered the public eye, and under the wave of AI large models, major technology companies have rushed to launch their own large model products. At the same time, enterprises in various industries also pay close attention to large models.
If it is said that the situation of major manufacturers launching large model products to form a "100-model war" is the first half of the "battle" of large models, then the second half of this "battle" will focus more on the vertical application and ecological development of large models.
According to the "Beijing Artificial Intelligence Industry Large Model Innovation and Application *** 2023)", as of October 2023, a total of 254 domestic large model manufacturers and universities and institutes with more than 1 billion parameters have been released, distributed in more than 20 provinces, cities and regions.
At the same time, the large model has also received positive attention in the capital market, according to the data of Oriental Wealth Choice, as of December 24, the total market value of 69 AIGC concept stocks in A-share is 81824.7 billion yuan, an increase of 2194 from the beginning of the year4.9 billion yuan.
However, it is found that at this stage, most of the C-end large-scale model application products are based on the general model, and the industry model is still in the initial stage of development.
How to adjust the industry model so that it can "understand" and "speak" while having strong professionalism is the pain point that needs to be solved urgently in the current industry model.
However, based on the layout of various industries in terms of large models, Titanium ** believes that the industry model is "ready to go", and 2024 will become a year for the rapid implementation of the industry model.
Taking the field of nutrition and health as an example, in addition to the layout of many technology companies, a number of traditional industry enterprises are also making efforts in the field of large models. Titanium ** believes that traditional industry giants have an innate advantage in building industry large models - they have huge and professional vertical field data, and it is precisely these professional data that will play a key role in the training process of industry large models.
Taking Mengniu as an example, in August this year, Mengniu, the world's first model in the field of nutrition and health, was officially released at the Mengniu Global Partner Appreciation ConferenceGPT, an application based on this model, "AI Nutritionist", began to carry out tests on the "WOW Health Platform" to provide users with professional nutrition and health services, and announced the opening of Mengniu to ecological partnersGPT's ability to co-create scenes together. This also opened a chapter in the third Mengniu Niukesong.
After more than 4 months, on December 23, Mengniu and Titanium jointly hosted the AIGC Leading the New Trend of the Health Industry Offline Closed-door Salon, covering more than 20 intelligent hardware companies and investment institutions in 6 major scenarios, and jointly in-depth the scenario-based application of AIGC.
At the salon, representatives of Mengniu shared the development process and accumulated digital intelligence capabilities and data assets of Mengniu's digital intelligence in recent years, and introduced the blueprint of digital intelligence ecological innovation. Today, digital intelligence is not only fully applied to all aspects of Mengniu's core dairy business, but also linked to ranches and distributors in the upstream and downstream of the industrial chain, and explores and empowers a broader nutrition and health ecological enterprise. This closed-door salon is a deep link to ecological enterprises in different scenarios, and the first specific landing cooperation.
At the event, Xing Xiaojing, partner of MinLAX, Ma Chenkun, vice president of imbody, and Jiang Na, vice president of Huanwang Technology, shared their respective companies' experience in the intelligent application of the big health industry.
Xing Xiaojing said that based on tactile neurotechnology, Mindlax provides consumers with sleep improvement solutions, "shortening the gap between awakening and falling asleep by 23% of users, and deepening sleep, thereby improving consumers' sleep quality", which has achieved good feedback in the European and American markets.
imbody focuses on the field of smart fitness, "while improving the user's fitness experience, it allows users to better monitor their physical condition and exercise, and through a reasonable fitness plan push, create an exclusive fitness plan, form a fitness system, and improve the user's fitness effect." Ma Chenkun said.
Jiang Na shared that Huanwang Technology focuses on the OTT field, with the goal of promoting TV networking. "Through digital technology, different terminals are connected to TV, so that TV can 'get rid of' the shackles of set-top boxes, enrich TV service scenarios, and improve users' TV experience. ”
The guests also had in-depth discussions on related topics such as "how AIGC+ triggers industry change". When talking about "each subdivision scenario, the user's expectation of intelligence is poor", Huang Zhen, product director of Wind Kitchen, said that there are more and more smart home appliances at this stage, but it is not smart enough, he said: "Whether it is a microwave oven or an air fryer, the ultimate goal is to 'cook' the food. The time and other information are accurately informed to the user, which can greatly improve the user experience and allow the user to taste the best food state. ”
In addition, many guests also discussed specific scenarios such as intelligent sleep, fitness, personal care, data monitoring, cooking, and home entertainment, and deeply discussed the pain points and problems existing in specific application scenarios at present, and analyzed their respective scenarios and mengniu in the futureA feasible path for GPT binding.
According to the observation of Titanium**, such as the scenario proposed by Huang Zhen, there are still many in the smart home at this stage. For example, stir-fry robots, smart fitness mirrors, smart housekeepers, etc., many scenarios are not very intelligent without the blessing of AIGC, and even some are "mentally retarded", and the user experience brought by them is not good. Another example is new categories and new products, whether it is in pre-sales consumer education, or in after-sales consumer communication and service, they need considerable investment, and the application of AIGC, especially the application of vertical industry models with industry expertise, has the opportunity to become an important operational efficiency tool and a marketing tool for deep linking consumers. We believe that in the near future, smart home products that combine AIGC technology will be qualitatively improved in terms of product application experience and user communication.
Since 2021, Mengniu has held the Niukesong Innovation Competition for two consecutive years, and the first two competitions are an annual industry event that opens up the actual scene within Mengniu and attracts outstanding scientific and technological innovation enterprises from outside to jointly and creatively solve cutting-edge problems and create industry-level solutions.
This year, the theme of the 3rd Niukesong is "Three Lives and All Things", focusing on "AI+", opening up Mengniu's digital intelligence and co-creating application scenarios with more enterprises in the field of nutrition and health. This change reflects that Mengniu's digital intelligence accumulation has changed from quantitative to qualitative, and has begun to show a "spillover effect" - digital intelligence has changed from only being applied within the enterprise to being widely empowered in the industry. To lead the transformation and development of digital and intelligent industries, we not only need a pattern, but also a hard-core ability.
CTO Wang Haifeng has also publicly stated that in the face of the challenge of large-scale model industrialization, the industry needs a similar chip foundry model and adopts the model of "intensive production and platform-based application", that is, enterprises with comprehensive advantages in algorithms, computing power and data will encapsulate the complex process of model production, and provide large-scale model services for thousands of industries through a low-threshold and high-efficiency production platform.
With "Niu Ke Song" as a platform, Mengniu outlines a picture of the future digital and intelligent innovation ecology, attracting more enterprises in the field of nutrition and health and technological innovation to work with Mengniu to jointly promote the implementation of emerging technology industries.