3029.6.4 billion yuan!According to the "2023 China Game Industry Report" released by the Game Publishing Working Committee of the China Audio-video and Digital Publishing Association a few days ago, China's game industry has entered a recovery stage this year. In 2023, the actual sales revenue of the domestic game market will increase by 13% year-on-year95%, breaking through the 300 billion yuan mark for the first time. In addition, the overseas sales revenue of self-developed products was 1636.6 billion US dollars, with a scale of more than 100 billion yuan for four consecutive years.
As the various attributes of the game industry continue to be stimulated, entertainment is no longer its unique attribute, and its cultural attribute has become a key driving force for the development of the game industry. Sun Shoushan, chairman of the China Audio-video and Digital Publishing Association, said.
From "World Foundry" to "Chinese Dream Factory".
Domestic online games have gone through the entire journey of China's Internet development. From the exploration of business models to the consciousness of national culture, Chinese gamers have adhered to the spiritual home of Chinese players in online games. ”
At this annual meeting, this sentence in the theme documentary resonated with practitioners and players. This year marks the 20th anniversary of the China Game Industry Annual Conference, and the past 20 years are also the history of the growth of Chinese games from "World Foundry" to "Chinese Dream Factory". 20 years ago, among the "Top 10 Most Popular Online Games in China", only 4 domestic games were produced. Today, Chinese games account for nearly one-third of the top 100 mobile games in overseas markets, far surpassing major gaming countries such as the United States and Japan. From overseas games becoming popular in China to Chinese games becoming popular overseas, domestic games have won the battle for the right to speak in the market.
But what we believe is the era of Chinese games has just begun. Wang Yi, senior vice president of NetEase, believes that in the next 20 years, practitioners should continue to innovate and create, continue to explore and develop the positive potential of games, so that the game industry can go beyond entertainment attributes, assume more social missions and responsibilities, and win more respect.
China's game market has grown from zero to 100 billion yuan and has blossomed from generations of innovators, and it will inevitably rely on innovation to unlock new achievements in the future. Whether the product is innovative or not, whether it is unique, players will know as soon as they play. Wang Yi said.
Recently, the National Press and Publication Administration released a newly approved 105 domestic game editions, the number of single approvals exceeded 100 for the first time, and the range of game companies covered was also wider, this new batch of edition numbers, following the approval of a batch of imported online game editions on December 22, the National Press and Publication Administration approved the release of a batch of domestic online game editions, which effectively demonstrated the distinctive attitude of the competent authorities to actively support the development of online games.
"Pack" traditional culture into the game.
According to the cultural research report previously carried out by the Game Working Committee of the China Audio and Digital Association, 84% of Chinese game companies have borrowed traditional Chinese characters in the design of game characters, and 98% of enterprises have adopted traditional Chinese cultural elements in the game environment and object design. In terms of the selection of cultural content, the dimensions of traditional cultural content selected by enterprises are more abundant, from the initial main reference to classic masterpieces such as "Journey to the West" and "Romance of the Three Kingdoms", and gradually expanded to various cultural forms such as folk tales, myths and legends, poems and songs, which greatly enriched the cultural connotation of game products.
"Tianya Mingyue Knife" integrates intangible cultural heritage such as Su embroidery and Yunjin into the design of Chinese costumes, and "loads" historical buildings such as Yongding Tulou into the game, and "Painting Realm: Song of Long Hatred" reproduces the artistic conception and ......beauty of classical Chinese poetryMajor game manufacturers have made long-term explorations in integrating traditional culture, and have accumulated many successful innovations and practical cases. "The vast world of traditional culture is contained in this stitch and thread, one stroke, one painting, one song and one tune. Through a lot of decluttering and digital innovation, we hope to retain the roots of traditional culture and renew its contemporary value. Zhang Wei, vice president of Tencent Interactive Entertainment, said.
Innovatively express traditional drama and cooperate with scenic spots to provide tourists with immersive cultural tourism experience ......More and more game companies are focusing on diversified development, giving full play to the cultural communication power and influence of game products, and promoting inter-industry cooperation with "Game+".
Since the beginning of this year, the scale of the game industry has stabilized and rebounded, the quality of content has been significantly improved, scientific and technological innovation has been accelerated, and overseas markets have continued to develop, making positive contributions to optimizing cultural supply, promoting the application of scientific and technological innovation, empowering economic and social development, and overseas dissemination of Chinese culture. Yang Fang, deputy director of the Publishing Bureau of the Central Propaganda Department, said.
Across mountains and seas, industrial linkage.
Online games have a huge audience base, especially loved by Gen Z young people, and have become an international cultural industry with a wide range of influences.
Through the advantages of natural landing, online games enrich the way of dialogue between different cultures and enhance the possibility of mutual understanding. According to a recent survey of overseas users, nearly 30% of users who have experienced Chinese games have the intention to travel to China, and about 27% of users have increased their interest in China. In addition to self-developed products, Chinese companies are also in the process of cooperative development and IP adaptation, and continue to deepen international industrial cooperation. Through the division of labor to complement each other's weaknesses and cultural inclusiveness, we drive the birth of global boutiques.
If we can organically combine our traditional culture with games, convey the truth, goodness and beauty of our traditional Chinese culture in the game, and let global players understand the content of Chinese humanities, geography, history and even philosophy and culture through games, our games will become more vivid, more vibrant, and more unique. Yin Chubo, vice president of miHoYo, said that since its launch in 2020, "Genshin Impact" has achieved applauding and acclaimed results in the global market, and a very important reason is that a large number of excellent traditional Chinese cultural elements have been added in the creation and promotion process to show the charm of Chinese culture. From the plot, characters, scenes to **, activities, excellent traditional Chinese cultural elements can be seen everywhere: the beautiful scenery of mountains and rivers in Guilin, Zhangjiajie, Huanglong, Jiuzhaigou and other places is integrated into it, and elements such as food, tea art, and opera are embedded in the game.
The industry is striving to make new achievements in aggregating cultural resources, enriching product performance, deepening core values, promoting international exchanges, and enabling industrial diversification and collaborative development. Sun Shoushan said.
*:Worker**.