Wen Xia Song.
Edited by Triple Three.
At what moment did you realize that the Year of the Dragon was coming?
Some people say that it is the moment when the annual meeting is over, some people are the moment when they receive the company's dinner notice, and there are many people who are still busy rushing to work, and the significance of the Spring Festival is far less than the words "8 days off".
The truth is a bit cruel, and the smell of the New Year is indeed gradually fading.
But there is another fact that is always overlooked: although the offline New Year's gas has not yet blown into thousands of households, the New Year on the screen is already lively.
Last year, it was the "Iron Evening" that restarted my sense of New Year's Taste: on Chinese New Year's Eve in the north, the village radio station had a familiar local sound, the open-air theater in the square was still there, and the audience seat was a strip bench.
This year's "Kuaishou One Thousand and One Nights Old Iron Gala" arrived as promised on Chinese New Year's Eve, and the familiar taste of the New Year followed——
The entrance of the village has become a block, the sound of the horn has become a bulletin board notice, and the open-air square has become a favorite temple fair and night market of childhood, and the excitement and laughter are still there.
The melody of the theme song of "Iron and Iron Stickers" sounded, and the gorgeous retro layout of the disco appeared in front of you, and the lights hit the disco ball, reflecting on Gong Linna and the talents in the middle of the dance floor.
The 3-hour "Iron Evening" is still pure iron flavor and human touch, this year's "Iron Evening" was broadcast simultaneously on Zhejiang Satellite TV and Z Television, and more viewers enjoyed this strong New Year's flavor.
In the past, Laba was the beginning of the New Year's flavor, and in the era of vertical screens, watching the "Iron Evening" may become a new prologue to the New Year.
Since yesterday, there has probably only been one sentence in the minds of young people across the country:
The year is coming, why haven't I had a vacation yet? ”
The mental state of the workers before the Chinese New Year is more exciting than fireworks, and now open any social platform, you can see all kinds of direct expressions of young people
There are so many people on the street who go home with suitcases, but I am the only one missing. ”
The year-end bonus of 200 yuan asked me to give a speech of more than 5 minutes. ”
While breaking his fingers and waiting for the holiday, while continuing to work overtime to catch up with work, the brains of the workers are automatically divided into two halves, half happy, half anxious, impetuous, and have no intention of working at all.
When I see the subjects.
3. Da Pixiu appeared on the stage at the "Iron Night", and when the audience danced the square dance, I could no longer hang the mask of a qualified migrant worker on my face:"Why didn't such a fun Cyber Bundi call me? ”
I looked at my friend on the left who loves kpop and found that she was happier dancing the subject three than dancing the girl group dance, and I looked at the friend on the right, and she didn't feel the slightest cruelty in letting her idol oner perform Da Pixiu, and she didn't have time to talk to me at all.
Even my mom couldn't help but stop and unconsciously followed the party to learn the steps of square dancing, and I suddenly realized that the biggest meaning of this party may be this pure, gala-style happiness.
Echoing the mood of the times is the theme of the "Iron Evening" every year, last year was "Fireworks in the World Happy", and this year's theme "Fireworks in the World Together" is more like a talisman to get rid of the "class flavor" all over the body, so that every Lao Tie becomes the simplest and happiest audience and feels the joy of the Spring Festival.
If Xiaokaihuai has the power to dispel the pain of work, "Qi Kaihuai" is a beautiful picture of the station celebratory in the name of Kuaishou.
Although 2024 is only a month away, I can already be sure that "I Am Not a Poet" will definitely be nominated for the best live of 2024 in the hearts of many people.
Only people who know Uncle Jewel well will know the song "Haizi". This song was created 11 years ago, when my uncle was still a college student who loved ** and loved literature, he spent two years to turn his understanding of Haizi, thinking about personal destiny, and his perception of life into musical scores and lyrics, but unfortunately this song passed by the times and failed to shine.
This kind of resonance between life and life seems to be becoming more and more scarce in the era of rapid development, and there are very few people who record them, but if you open Kuaishou, you will find that recording life with poetry is the daily life of more than 600,000 ordinary people.
Wang Jibing, a 53-year-old "takeaway poet", writes about his life in poetry: "Is it possible to drive out the wind from the air and the knife from the wind, life is also an overtime order." For Han Shimei, a "rural poet" who spoke at the United Nations, writing poetry is a way for her to escape her arranged marriage and to preserve herself in the midst of life's frustrations.
There is also a cold winter year that makes a living by setting up stalls, writing life with poetry and warming himself; Cao Huishuang, a 52-year-old female mine worker who earned her college and bachelor's degrees through self-study, filled 354 diaries with poems, an epic for ordinary people.
When the poems of the four poets sounded in the ** sound of "Haizi", the brilliance of life became more dazzling, and in the sound of the children's choir reciting "Facing the Sea, Spring Blossoms", several children in the same dress stood opposite the poet and the jewel uncle, this stage was like a gust of wind, setting off a huge wave in everyone's heart.
At this moment, everyone saw their simple and innocent selves, and they also saw the way the general public lived hard. Life is like a song, as Uncle Jewel said: ".The most difficult poem to write is life, and I hope everyone can live their lives into the most beautiful poems. ”
"Iron Evening" is the party with the highest amateur content among all the parties, it breaks the traditional party that only focuses on the star's model, where there is no protagonist and supporting role, only extraordinary ordinary people.
This is a gala that allows people to unload their burdens, everyone finds themselves in entertainment and finds extraordinary strength in the ordinary.
Echoing the mood of the times and laughing with the old iron in the station, what is more surprising about the "Iron Night" is its interactivity.
Born in Kuaishou, a platform where hundreds of millions of users express, create, and draw strength, a large number of characteristic native content is destined to the gene of "Iron Night" - its program is not just a performance, but a flow of emotions.
And the atmosphere of Chinese New Year's Eve also makes the real-time interactive comments on the left side of the screen become a message wall for countless wanderers, worrying and missing continue to emerge, and the New Year's flavor of writing "reunion" is also more and more intense.
Gao Mingyue didn't expect her tears to appear so early.
When the ballad "Lu Binghua" came out of the headphones, she was replying to the modifications given by the customer. This song, which her mother often hummed, made her dazed for a moment. She found the "Iron Night.""One of the several moms on looks a bit like her mom.
Because she is very busy at work, Gao Mingyue does not feel strongly about the Spring Festival, and feels that her mother is the one who is looking forward to the New Year. "Do you want to eat Sixi Balls", "Did the company say that the time is on holiday", "The news says that it is difficult to buy tickets, you remember to grab them in advance"...The year came at the advice of my mother.
And when "Lu Binghua" switched to "My Paper Planes", children's voices, mothers' voices, and Xilina's voice were mixed together, singing "Paper airplanes fly, fly to my childhood, when my mother had not yet grown gray hair, so dazzling in the crowd", she suddenly had red eyes.
At that moment, she knew what the Chinese New Year meant to herself: no matter how she wandered, she was a child with a home to return to at this moment, and a child who was looking forward to going home. She posted a ** to watch "Iron Night", with the text: "I'm looking forward to the New Year because my mother is waiting for me to come home." ”
Gao Mingyue felt the New Year's flavor of reunion in the "Iron Evening", and Li Ning opened the Spring Festival in the "Iron Evening".
Li Ning, who was born in 92, grew up in front of the TV, and almost all of his memories of festivals have TVs. For example, the Spring Festival starts from about 20 months of the lunar month, the words "New Year goods" and "Spring Festival" begin to appear in the news, there will be crowded shots of people at the train station, emotions are slowly stacked, the atmosphere of the New Year is getting stronger and stronger, and finally reaches a climax in the Spring Festival Gala of the Chinese New Year's Eve.
After work, he deliberately bought a TV in a rental house, but due to frequent business trips and now that TVs are getting smarter, it is difficult to detect that the Spring Festival is approaching if you don't go to watch traditional satellite TV.
At the beginning of watching "Iron Evening", Li Ning frankly said that it was to find a sense of ritual for the New Year, and there was a familiar sense of Spring Festival in "Iron Evening", which was lively and lively. A few years ago, he spent the New Year in a different place, and "Tie Wan" was the atmosphere group for him to celebrate the New Year alone, which made him not so lonely. Watching the show last year, I thought that I could finally feel this atmosphere in person, and suddenly I had a feeling of "the Spring Festival is really coming".
Yesterday, he heard the familiar "365 Blessings" and "Peace to You", and felt like he was back in his childhood for a second. He said:"The Spring Festival is what I remember again, lively, festive, and after watching the iron evening on Chinese New Year's Eve, it can be regarded as the real start of the New Year." ”
Li Ning shared that in fact, "old iron" has only become the suffix of the Kuaishou Chinese New Year's Eve Spring Festival Gala since last year. It is the addition of these two words that makes the Chinese New Year's Eve Spring Festival Gala become a closer to life and more lively party.
Lao Tie, literally a friend, but the taste of iron is not so simple. No platform knows better than Kuaishou what old iron is, what iron flavor is, and there is no more pyrotechnic than Kuaishou
Influencers come from all walks of life and are different, and a mobile phone and a Kuaishou account can become their stage. It's a place where they express themselves, show their love, and embrace their lives.
These original content on Kuaishou have become the cornerstone of "Iron Night". Interesting programs must be rooted in life, so that people living in the world of fireworks can stand on the stage of the Spring Festival Gala, which is more like a nourishment of life for popular culture.
If last year's "Iron Night" tried to make everyone feel what iron is, this year it is to let everyone feel the power of iron taste.
At last year's "Iron Night", the truck driver and rock poet Zhang Chu performed "Ants and Ants" shocked many people, and this year's "iron blood" is still there
The protagonists have changed from truck drivers to construction workers, only their professions and stages have changed, but what has not changed is their hard work and shining because of their love. With the skeleton on the shoulder, the steel and iron wires as the strings, and the pots and pans as the drums, they sang familiar songs again and again to express their love for **.
Iron blood is not only a vigorous vitality, but also the heroism of every ordinary person.
As an excellent domestic special drama in the early days, the armored warriors have influenced countless people, and when we grow up, we know that we don't have armor, but in "Armored Warriors", we see real heroes - firefighters, policemen, doctors, judges, and ordinary college students who are brave and brave. The sound of "armor combined" sounded again, and the armored warriors had their real bodies this time.
Iron flavor is a kind of affection, which is not only the close emotional connection between Lao Tie and Lao Tie, but also a kind of inheritance and innovation. Countless traditional artists are still active on Kuaishou, where traditional art is alive and well, and there are new ways to live.
In May last year, opera artist He Saifei's speech calling on everyone to pay attention to the inheritance of opera art was tear-jerking and rushed to the first place in the hot search. On last night's "Iron Night", there was a wonderful opera program - "Dream Guest".
He Saifei was in the Chinese wedding setting, performing excerpts from "Dream of Red Mansions", Zhang Yuan was in the modern wedding setting, singing "Guest", the two sang in duet in the air, and the two songs blended with each other, presenting the ultimate Chinese aesthetics. After the performance, He Saifei specially thanked the team behind the "Iron Evening": "Thanks to the Kuaishou production team, they tried every means to do the integration of ancient and modern, feelings, absorb the perspective of young people, and show the art of Chinese opera in various ways." ”
Last night's "Iron Night" also contributed to a wonderful cooperation that has been staggered for more than 20 years: Gong Linna and second-hand roses. A national vocal artist, a band known for folk music. Their tricks were hearty, and their chorus shook the audience.
This wonderful performance is not only the conveyance of iron feelings, but also an example of iron aesthetics - those pure and primitive emotions are always the most moving.
Whether it is the experts participating in the "I Am Not a Poet" program, or the more than 600,000 fast handwriting poets behind them, their simple words have the power to chisel through the shell of life. Li Yuchun sang "The World is Worth It", singing the voices of more than 500 experts who never admit defeat and insist on love.
On last night's "Iron Night", Kuaishou did a very romantic thing-
Wrote 100 love letters to the old irons.
These letters are addressed to parents far away from home, to migrant workers who are still working, and to every extraordinary ordinary person.
In the 3-hour "Iron Evening", more than 60 Kuaishou users and more than 30 celebrities, including Kuaishou poets, Kuaishou creators, traditional opera artists, and young people, told a story of Lao Tie.
The taste of iron is hot-blooded, affectionate, pure and rustic, but it is more than that. What really makes the iron flavor continue, precipitate, and develop, and what makes the "Iron Night" stage gorgeous and lively, is actually the glimmer of life on every old iron.
The market, daily life, and diverse Lao Tie culture reflected in this is the real fireworks in the world, and it is also the cultural confidence of Kuaishou's self-consistency.
Today is only 5 days until Chinese New Year's Eve, and many people are already on their way home or have been reunited with their families. The next few days are destined to continue to be lively, and the lights of thousands of homes will be even brighter.
As a New Year's atmosphere group, "Iron Evening" not only opened everyone's New Year's memory, but also kicked off the prelude to the Spring Festival.
I'm already looking forward to next year's Chinese New Year's Eve, when we'll know if the wish we made this year comes true and how cool it is for us to live hard for another year.
When the time comes, we will be together again, in this fireworks world, happy to meet and have fun together.