Dongfang Selection's live broadcast room has "lost more than 600,000 fans" in just a few days, and the stock price has been continuously **, and it has fallen by about 25% in a few days.
Dong Yuhui, who once "saved" New Oriental by himself, seems to be becoming Yu Minhong's biggest "uncertain factor".
At the last moment of the internal strife and chaos, Yu Minhong finally came to his senses, and he took action to calm the situation
Dongfang Selection issued an announcement in the live broadcast room, removing Sun Dongxu from his position as CEO.
It seems that Yu Minhong Jiang is still old and spicy, he made the right choice, in the face of pressure, he finally regained his senses, if he continues to be confused, this time he really got Dong Yuhui away, he and his Dongfang Selection will definitely regret it for the rest of his life.
The cause of the incident has to start from the "Jilin Trip" selected by the East.
Previously, every time he went to a place, Dong Yuhui would recite a brilliant little composition, and in the live broadcast room of this "Jilin Trip", Dong Yuhui's small composition was once again praised by everyone.
Some netizens curiously asked, who wrote the copy. "Oriental Selection" replied, saying that Dong Yuhui's copywriting is the result of the team's joint creation.
Dong Yuhui's fans are not happy, Yu Minhong said that the copywriting was written by Dong Yuhui himself, why did it suddenly become a collective creation?
Then he and Dong Yuhui's fans were confronted, saying that it was obviously a collective creation, and Yu Minhong was the chairman of the board and did not understand the front-line business.
Dong Yuhui's fans were angry, didn't this backstab his idol, he rolled up his sleeves and tore it.
At this time, in order to calm the grievances of fans, Dong Yuhui said in the live broadcast room, "The person who claims to know the business very well is nonsense", and he thought that this little turmoil would have subsided.
But Dongfang selected the real head iron, stood up and continued to tear Dong Yuhui apart, and the conflict escalated.
Seeing that the situation was out of control, Sun Dongxu, the CEO of Dongfang Selection, left the game for the first time, but he didn't come to apologize, he came to "educate" fans.
Sun Dongxu said that Dongfang Selection did not treat Dong Yuhui badly, and the annual salary of tens of millions was very high, and the fans' "fan circle culture" was resisted by Dongfang Selection, and they also "dropped their mobile phones" in the live broadcast room.
The content of Sun Dongxu's speech and the tone of his speech immediately made Dong's fans fry. I have long heard that Dongfang Selection is "going to Dong Yuhui", but I didn't expect that rumors are the truth? It turns out that it is the one with the authorization!
You, a CEO, don't criticize the back-end employees for "public and private use", don't review your own management mistakes, but complain to yourself, saying that Dongfang Selection did not treat Dong Yuhui badly, but exposed other people's salaries to pull hatred?
After some operation, Dongfang Selection's stock price and the number of fans both plummeted.
Then Yu Minhong personally apologized, but as soon as he opened the **, he knew that Yu Minhong had lost again, why? Because Lao Yu said that he didn't know what "fan circle culture" was.
Boss Yu, you don't really think that the audience who buys goods in the Dongfang Selection live broadcast room is here for your goods, right? It's 2023, is your mind still stuck in the era of "surfing the web"?
Next, it was rumored that Yu Minhong faced a "forced palace" type of two choices, either choosing the CEO of Dongfang Selection, or Dong Yuhui.
By this time, the situation had completely gotten out of control, and the company's infighting had been completely exposed to the public eye. It also allows us to see that Yu Minhong and Sun Xudong, the managers of two traditional enterprises, are losing ground in the face of new industries and new models.
Whether it is Sun Dongxu or Yu Minhong, the hat of "rice circle culture" is buttoned up with an open and closed mouth, and his face is righteous and stern.
Let's ignore whether Dong Yuhui's fans are considered "fan circles" or not, let's take a step back and say, even if they are, then don't you still earn money from the "fan circle"?
Why is it that when others pay money, they are "pro", and when others buy things, they become "rice circles"?
More than a year ago, Dong Yuhui suddenly became popular, and Lao Yu's live broadcast with a heavy bet finally ushered in the dawn.
Then all the resources were inclined to Dong Yuhui, and Dong Yuhui was also very competitive, and the one who should have been taken was not left behind.
Dong Yuhui's fire made Dongfang Selection completely out of the circle, and also made Dong Yuhui officially become a top anchor with goods.
The reason why Dong Yuhui is popular is that the outside world interprets him mainly because he is knowledgeable and eloquent.
The image happens to occupy an ecological niche and forms a differentiation from other big anchors.
But this is all a summary of the aftermath, before Dong Yuhui is out of fire, who can be sure that a Dong Yuhui can be created according to this path?
We all know that there is a great chance factor in why celebrities can become popular, and Internet celebrities have a lower threshold in terms of talent and image, and this accidental factor will be more magnified.
Dong Yuhui's popularity is related to his own strength and the resources selected by Dongfang, but it is more accidental, the right person did the right thing at the right time, and it happened to detonate the self-propagation of social **, so there was Internet celebrity Dong Yuhui.
Therefore, the popularity of Internet celebrities and celebrities is logically consistent at the bottom. Celebrities have "fan circles", how can Internet celebrities not have them? Then this bowl of rice, do you choose to eat it or not?
At present, live streaming is still in the early stage of the development of the industry, and it is a state of savage growth, and most of the MCN companies in the market are Internet celebrities who start a company by themselves, and the boss is the head brand of their own company, and their interests are completely consistent.
However, there are still relatively few pure Internet celebrity operating companies, and they also lack a mature operation model as a reference.
In my opinion, there is only one way in front of this kind of company, that is, it will inevitably develop in the direction of a star brokerage company.
The industry calls live streaming the Internet celebrity economy or fan economy, which is the most accurate definition of this industry. To put it bluntly, the core iron fans are the basic plate, and the big anchors are the core competitiveness.
As for the commodity ** chain and the like, although it is also very important, as long as you have a big anchor, the merchants will squeeze their heads to the door, which cannot constitute a competitive barrier.
And how do star brokerage companies operate?
Regardless of whether this star was incubated by yourself or not, they are all collaborators, not workers who can be manipulated by you at will. Stars of different levels need to match different resources according to the coffee position, and be given different treatment and different status.
It sounds unfair, but it can't be helped, the reality is that it took the entertainment industry more than 100 years to explore this mature operating system.
So if from the perspective of a star brokerage company, Dong Yuhui is a big coffee, does the treatment selected by Dongfang match his coffee position?
Let's start with money.
In the financial report released by Oriental Selection, among the highest-paid employees (not directors or executives of the company) of the year, the highest income is more than 34 million Hong Kong dollars, which is most likely the treatment given to Dong Yuhui, but this includes options.
According to the "Deep Web" report, Dong Yuhui's real annual salary is several million after tax, and the first batch of options will be lifted in April next year.
Let's compare the proportion of anchor income in the company's sales, Li Jiaqi's annual income in 2021 is 185.5 billion, accounting for 85%；We assume that Dong Yuhui's more than 30 million can be obtained, which only accounts for 0About 3%, this comparison is not insignificant.
Let's talk about status. At the 30th anniversary celebration of New Oriental last month, Dong Yuhui did not get a ticket because he was not a senior executive of the company, and later Yu Minhong "specially arranged" to enter.
It can be seen that Dong Yuhui's status is not as good as that of the company's executives, and the company still positions him as a grassroots worker.
Speaking of which, the answer is very clear, the treatment Dong Yuhui received does not match his coffee position at all.
That is, because this industry is still in a reckless era, lacking mature rules, and Dong Yuhui is thinking about Lao Yu's kindness, otherwise people would have left early, just the three melons and two dates you gave, why should people give you your life?
Yu Minhong, as an entrepreneur of the older generation, once led New Oriental to great success, and then started a second business to engage in Oriental selection, but was smashed a little dizzy by a Dong Yuhui, and he didn't know how lucky he was.
God has rewarded you with a big anchor, and you should think about how to maximize the value before he gets angry, rather than engaging in something "de-anchored".
It is not good to rely too much on a single big anchor, and the company should indeed cultivate a few more anchors with higher coffee positions, but the premise of doing all this is that you must first serve the existing big anchors in your hands, and don't let people be centrifuged.
One is the future development, the other is the current survival, how to weigh the relationship between the two, Yu Minhong should know better than anyone else, so it is difficult to understand the confusion in this matter.
A popular big anchor who gives you a part-time job at more than ten times the market price, is still obedient, and doesn't play a big name, what else do you want?
If Dong Yuhui is really taken away by you this time, do you dare to bet that you can still create a Dong Yuhui?
You can take a look at those star brokerage companies, which ones are not packaging potential stocks in batches, but how many can eventually become top stars?
And for the current big coffee, which company is not in the palm of your hand? Not to mention the sky-high salary, when you travel, you are a bunch of bodyguard assistants, shouting five and six, and you are also on an equal footing with the boss in the company, who tells you what team and what fairness?
Compared with them, the current Dong Yuhui is as pure as a white rabbit.
The underlying reason behind this is that no matter whether a star or an Internet celebrity wants to become the head, it is far more accidental than inevitable, and the success of every big coffee cannot be replicated, which is why they are so precious.
Lucky Yu Minhong smashed a Dong Yuhui, this is more of an accident, as a mature entrepreneur, such a small essay incident should not happen at all. Fortunately, at the last moment, Lao Yu was still sober, and he made the right choice between Dongfang Xiaosun and Dong Yuhui.
The drama is over! Write at the end:
To put it bluntly, this small essay incident is caused by the mismatch between the traditional company management system and the Internet celebrity economy. It is recommended that those companies that are doing Internet celebrity operations must choose a good reference object and move the operation mode closer to the direction of the star brokerage company, which is the right way.