Under the coercion of public opinion, Yi Nian Guan Mountain needs to be taken seriously by the mar

Mondo Culture Updated on 2024-01-31

Author |Wei Jie

has been on the air for a month, and there are too many labels and controversies surrounding "Yi Nian Guan Mountain".

From the unfolded "tearing" dispute that appeared as early as the start-up, to the controversy over the "merit theory" of the post-broadcast drama fire, from the appearance trial of the concentrated artillery fire, to the finished film trial against the "online script", and then to the "crazy drama" emotion inspired by all the members in the finale.

As a drama that ranks at the top of each list and breaks the popularity record on the first day of iQiyi's 2023 broadcast dramas, "Yi Nian Guan Mountain" has been wrapped in the external public opinion environment.

But on the other hand, the key points in traditional literary criticism: the acting skills of the actors, the complexity and intention of the story and characters, and the industrial particularity of collective creation, have all been ignored or flattened understanding, intentionally or unintentionally. Can the measurement criteria of a drama be reduced to appearance, coffee position, scenes, and whether all the shooting materials are put on the screen one by one?"Yi Nian Guan Mountain" has become an industry case worth studying at the end of this year.

Original costume scripts are rare, and its situation makes us think about how the current drama viewing environment has changedWill the real audience be coerced by public opinion?How to balance the coolness of domestic dramas with the diverse expression of stories?What is the boundary of guiding creation?

When discussing whether "Yi Nian Guan Mountain" is "crazy" or not, it is difficult for us to extract it from the entire industry, and at this level, it seems to have become an opportunity for us to observe the current audience's psychology of watching dramas, the increasingly fierce problems of domestic drama ecology, and what must be adhered to in the creation of domestic dramas.

The questioned "crazy drama"?

One of the biggest questions surrounding "Yi Nian Guan Mountain" is whether the ending is forcibly creating "all be"?

The main reason why many viewers have this idea is that in the last six episodes, everything is like going at double speed, the six protagonists die in battle, the brothers fail to drink and talk, and the lovers fail to stay together. Compared with the previous days when the male and female protagonists were in a desperate situation, they could finally overcome and grow, and the daily lightness and amusement of the team, this all-member be was too vigorous, which made many viewers feel shocked and unable to come back to their senses.

It is undeniable that in the last six episodes, there is really too much content that "Yi Nian Guan Mountain" wants to talk about。In addition to escorting Emperor Wu back to China, the Liudaotang team died in battle, including Li Tongguang becoming an auxiliary minister, Yang Ying and Li Tongguang getting married, Emperor Wu being assassinated, discovering the real mastermind behind the scenes, the ** and secrets of the Beipan royal family, Ren Ruyi and the Beipan royal family died together, and many other plots.

In just six episodes, almost all the main reasons for costume dramas are included. There is a family, a country, affection, love, helplessness, perseverance, ......and righteousnessSince 19 years, the news of the restriction of palace fights and conspiracy themes has come out one after another, and in such a creative environment, film and television dramas often take a more cautious and conservative attitude when showing the content involving conspiracy, taking into account safety, or expressing it implicitly, or passing it off, rather than digging deep and showing the cruel struggle directly.

Therefore, the fast pace and amount of information at the end of "Yi Nian Guan Mountain" also made some viewers feel a little rushed, too late to savor the changes in the "chess game", and it is easy to get intuitive feedback of emotions first in the slightly urgent digestion time.

But in the context of the troubled times of "Yi Nian Guan Mountain", in fact, some viewers felt the tragedy very early on, and had an "ominous premonition". Especially the scene where Yuan Lu and Yang Ying talk about life and death, the barrage is full of ** and helplessness about Yuan Lu's ending.

waited until the ending to look back, and the audience who came out of the emotional vortex gradually found that the entire plot actually echoed the previous clues. For example, Yu Thirteen once joked that if he met a nemesis, "I would die". Ren Ruyi once said to Ning Yuanzhou that he was "a ghost". And the ending of the two is indeed like their own "prophecy".

Some netizens began to dig into the design of the six paths, and the pursuit and fate of the characters are reflected. In the week after the end, many fans of the drama poured out to exchange the righteousness of the family and country, the feelings of the characters and the literary connotation of the story on social platforms. An audience member said: "I hate tragedy, I hate everything that is not a happy ending, but I like to think of Guanshan." ”

Another question that is always raised lies in the shaping of the love line. On the one hand, the audience questioned the ruthless heroine who was once bent on revenge, and on the other hand, the love between the male and female protagonists was a little flat against the backdrop of other high-concentration emotional lines. But after the broadcast, many viewers reminisced about the love line again, only to find that this was precisely "one of the few sugar spots in their lives given to them by the screenwriter"., and this sugar is different from the sweetness seen in the ancient puppets in the past, but the love exclusive to adults, which begins with enthusiasm and finally restrains itself, and becomes mutual respect and side by side.

This kind of love has a strong sense of reality, and personal growth is always put in the first place: Ren Ruyi and Ning Yuanzhou are in each other's relationship, opening up and further finding themselves, so that some frozen loneliness and coldness can really melt, so that they can run towards real freedom and the vast sky.

"Yi Nian Guan Mountain" can cause such a large-scale ** counterattack, in fact, it is also because it has established a strong emotional connection with the audience before.

From the very beginning, the emotional concentration released by "Yi Nian Guan Mountain" is very high. Ren Ruyi was burdened with a deep feud in the sea of blood, and Ning Yuanzhou and the other members of the Six Dao Hall were burdened with the mission of revitalizing the family and country. In the brisk rhythm in the early stage, the audience saw the vividness, agility and vigor behind this group of people who licked blood at the tip of the knife, coupled with the strong worldview shaping, the "road movie" brought a sense of companionship to move forward together, making it easier for the audience to fall into the dream and expectation of "they seem to be alive".

From another point of view, whether it is "love poison" or "crazy drama", it seems to contain the audience's deep regret for the fate of the characters, rather than the judgment of the drama itself.

Criteria for regression

So in addition to these hotly discussed doubts, what else is there in "Yi Nian Guan Mountain"?

Out of habit, Xiaoyu will always ask the people around him what they think of the drama being broadcast. When asked why they watched "Yi Nian Guan Mountain", many people replied that they were "Amway group portraits".

This is actually quite a surprising assessment. In fact, there are often drama marketing practitioners who lament the strange phenomenon of the industry to Xiaoyu, "Dramas are making group portraits, and there are very few of them." "Group portraits are actually the underlying requirements for the integrity of the story and the logic of human action, but in today's market, in order to accelerate the plot and ignore the creation of surrounding characters, it is not uncommon for "tool people" to appear from time to time. With "limited space", it seems like a luxury to give everyone a highlight.

So how did "Yi Nian Guan Mountain" make the group portrait come alive?

In each supporting role, the details and shining points are complete and consistent, and they are reasonable and rich imaginations that revolve around the most basic characters.

Yu Thirteen, who claims to be a prodigal son, distinguishes himself from others in terms of service. He loves white clothes, his mount is a white horse, he can transform his work clothes, and his lines always have a hint of "frivolity" that distinguishes him from greasy. He often has a poor mouth with female characters, and from time to time he is a little narcissistic, lamenting that he has long legs and a thin waist and is the most beautiful man.

Yuan Lu, who is not in good health, has a long braid of "I hope the child is healthy**", swallows saliva when he encounters delicious food, and his eyes are shining, and he is called "big dog" by the audience. After hearing the news that there are cute creatures, Sun Lang will suddenly show the contrast and cuteness, shouting "Where is the rabbit". Qian Zhao, who is always there with the old god, is the blockbuster spit in the team.

The Liudaotang team was also given the consistent attribute of "eating melons", and each person was conspicuous. For example, Yu Thirteen will ridicule Ning Yuanzhou's love affair, and will start to encrypt the "bird language" with Ning Yuanzhou, and after breaking the love scene, he will also make a full of anger and laughter, which is quite meaningful.

Li Tongguang and Yang Ying gave a very complete growth line.

In just a few months, Yang Ying, who was burdened with heavy responsibilities, went from the princess of the cold palace who was pricked by needles to the king of Li who did not lose her momentum in the court, she stabbed the scumbag, watched her lover die in her arms, and finally "blackened" on Luan, and chose to stay alone in order to protect the peace between the two countries. It can be said that it has brought the audience a growth history of "flapping wings into eagles".

Li Tongguang, who became damp and deep due to his tragic childhood, also came out of the empty paranoia in the early stage and showed his vulnerability. Although he received a "reckless" evaluation, it also added a touch of humanity to him.

Everyone has a reasonable and delicate emotional line. These emotions are effective materials for creating round characters, not just to drive the plot or cold materials that are placed due to fashion trends.

Even the prince "accompanied" Du Changshi to have a highlight moment. When Yang Ying's life was in danger, he picked up a bow and arrow to turn the tide;When Ren Ruyi Zhu Yiwei's identity was exposed, Liudaotang and others hesitated because of their background, he would say: "Judging a person, don't look at his origin, but look at what he can do for the people." ”

Because of these vivid enough characters, many viewers on social platforms gave "Yi Nian Guan Mountain" a very high evaluation, saying, "This is my favorite group portrait this year".

In addition to character building, aesthetics should also be an indispensable criterion for today's domestic dramas.

The lens aesthetics and fighting scenes of "Yi Nian Guan Mountain" are praised, the silky and smooth shots bring a long-lost comfortable look, and the exquisite fighting design is also eye-catching, not only showing a high level of martial arts action, but also incorporating the personality and characteristics of the characters, leaving many impressive famous scenes. For example, the speed and elegance of "flying flowers and falling leaves can kill", the Guanshan team in the Tianxingxia team battle, and the design of special scenes such as bamboo rafts and rainy nights have both tension and ornamentation.

Each character in the play also has its own custom ** because of their different personalities and martial arts specialties, Ren Ruyi's slender fingers and double knives, Ning Yuanzhou's reincarnation knife, Yu Thirteen's crossbow, Yuan Lu's trap box, Qian Zhao's big knife, Sun Lang's shield, everyone's ** gives the character a unique charm, with individualized martial arts actions, so that the audience can feel the sword light and sword shadow and chivalrous tenderness of that era more immersively.

Liu Shishi, who is often dressed in red and black, can bring neat play scenes whether she is wearing a strong suit or a wide-sleeved robe, and is evaluated as "the return is still the chosen ancient".

And back to the bottom logic, the problem we have to ** is the necessity of innovation for film and television works.

It is understandable that in the pursuit of efficient and stable maintenance, remaking IP is indeed a good choice. In this year, the selection of IP for film and television dramas has also moved from Jinjiang and Starting Point to a diversified direction such as tomato, Zhihu, Douban and even overseas animation dramas. In such an environment, originality has become the rarest and most difficult task for domestic dramas. Therefore, as an original costume drama that has not appeared in the market for a long time, "Yi Nian Guan Mountain" has also been placed on high expectations.

In fact, "Yi Nian Guan Mountain" does provide a valuable sample for the market. The bold attempt to integrate "road movies" into costume legends can be said to break the boundaries of the subject matter and present a more "diversified" expression space for the audience. The solid foundation of original dramas has also injected new vitality into the market, confirming to the market and the creative side the principle that good works are the last word.

At the beginning of the series, genre innovation, anti-routine character design, comedy style and other fresh perceptions received a lot of praise, "normal" is the most mentioned evaluation, in the market environment where productivity is saturated and the works are uneven, this is undoubtedly a great affirmation.

Encourage originality and adhere to the ...... of real shooting"Yi Nian Guan Mountain" shows us that there are still people who are willing to stick to the original intention of creation, and the positive significance to the industry has surpassed the drama itself.

The ecology of domestic dramas, how to break the game?

When it comes to the controversy of "Yi Nian Guan Mountain", it is actually difficult to discuss it separately from the entire domestic drama ecology.

Previously, a round of rectification was started for Douban fans to raise accounts and swipe the screen. This year, both the industry and the audience have paid more attention to this. Half a month ago, the crowding of the "8-point club for domestic dramas" once became a topic. The main reason is that 2023 is not over yet, and there have been more than 20 domestic dramas with a Douban score of more than 8 points, the number was 14 last year, and 9 the year before last.

This situation has made many people realize that the tripartite position of Douban, fans, and passers-by seems to be ushering in a collapse.

It is undeniable that fans and young fans have a high desire for expression and communication, and their influence, as well as the uncontrollable excessive perception and group antagonism of some of them, will also have an impact on the perception of the series, which in turn will trigger a spiral of silence, making it difficult for individual viewers and even the entire production side to perceive the real market feedback.

"Yi Nian Guan Mountain" stepped on this moment, and many thoughts and ideas were entwined on his body, and these flying consciousnesses were revealed in the ** field. Thankfully, because of this, the market is beginning to face up to such a dilemma.

In the topic of Yinian Guanshan's crazy drama, a short comment has been liked by more than 10,000 people.

The craziest is not in the play, but in the comment area of Weibo on every related topic.

The craziest thing is not in the play, but in every unexpected control and evaluation idea.

The craziest thing is not in the play, but in the fan filter of the flyers on each floor."

In the Douban group of "Yi Nian Guan Mountain", an evaluation of "fandom thinking everywhere, looking at the world with fan thoughts, Internet mobs respect themselves everywhere, allowing and only allowing their own aesthetics to exist, and others are blind" has also been approved by countless people.

From the boot poster to the start of the "tearing line", to the beginning of the fight for the drama, arguing and deleting the drama after the drama was broadcast. On the day of the finale of the gaganli, Yi Nian Guan Shan's crazy drama rushed to a high hot search, and what seemed to be more conspicuous outside the normal discussion of the plot was the fan circle war. There are many more turmoil outside the play of "Yi Nian Guan Shan" than it seems to be in the play.

Obviously, such a storm is not necessary.

Of course, "Yi Nian Guan Mountain" has shortcomings, but we can't ignore its highlights. Its character building, world view building, story line planning, lens and martial arts aesthetics, as well as the innovative exploration it brings, cannot be ignored. Behind this, there are also many years of deep cultivation and co-creation of many professionals such as choreographers, directors, costumes, and Daomei.

Opinions and criticisms are to promote the development of the industry, but they should also be based on facts and real perceptions, rather than being coerced and interfered by external factors and extremely emotional expressions.

The recovery of industry standards is crucial to maintaining the development of the film and television industry, and we need to defend those works that pursue quality and dare to innovate, conduct in-depth analysis and discussion of works from a professional perspective, and be wary of those phenomena that may lead to "bad money driving out good money".

A work like "Yi Nian Guan Mountain" is worthy of our analysis with a more objective eye, give it due attention and evaluation, and then provide effective nutrients for the development of the industry. What really matters, behind the chaos.

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