Since the release of the Huawei Mate 60 series, Huawei's mobile phone shipments have continued**, according to external estimates, Huawei's mobile phone shipments will reach 35 million units in 2023, a year-on-year increase of 36%, and behind this achievement, is the success of the Mate 60 series.
The Huawei Mate 60 series has successfully led to the recovery of Huawei's mobile phone business thanks to the Kirin 9000S chipset, satellite call capabilities, and mobile network connection rates reaching 5G specifications.
In addition, there is an institutional analysis**, in 2024, the sales of Huawei mobile phones will soar from the original 60 million-70 million units to 100 million units, but even so, there is still a certain gap between Huawei and Apple.
A few days ago, the market research agency Counterpoint Research released a new report, which announced the market share of the top five models of smartphones in the Chinese market, but the results were very surprising.
In this list,The Huawei Mate 60 Pro made the list with a 4% market shareBut it's a pity that this phone didn't make the list first, but fell to second place, which also means that the Huawei Mate 60 Pro is not the best-selling model.
The best-selling model is, unsurprisingly, an Apple phone, and the most expensive at the momentiPhone 15 Pro Max, the starting price is as high as 9999 yuan, but it won a 5% shareI have to say that Apple is indeed very appealing in the high-end market.
What's more, except for the iPhone 15 Pro Max at the top of the list,The iPhone 15 Pro and iPhone 15 also took third and fourth place with a % shareThese three phones alone give Apple a 12% share.
It can be seen from this that although Huawei's mobile phone has made a strong comeback, there is still a certain gap between it and Apple, and it is still very difficult to really defeat Apple, I think there are mainly the following reasons.
First of all, there is still a certain gap in brand recognition and influence between the two sides.
As a globally renowned brand, Apple has accumulated decades of brand loyalty and recognition. Its unique design concept, innovative marketing strategy, and a range of iconic products, such as the iPhone, iPad, and Mac, have all established a unique brand identity for Apple.
In contrast, Huawei's brand awareness in some key markets is relatively low, and it has not yet established a strong brand presence similar to Apple's.
Second, there are gaps between the two sides in terms of ecosystems and operating systems.
Apple has always been known for its highly integrated ecosystem, where the synergy between hardware and software allows users to seamlessly switch and share information between multiple devices, sticking to its own unique iOS operating system, which is recognized by users for its smoothness, stability, and security.
Apple's App Store, iCloud, Apple Music, and other services have built a complete digital ecosystem to provide users with an all-encompassing experience.
In contrast, Huawei's ecosystem is still immature in some aspects, especially globally, despite the launch of its own HarmonyOS operating system, which is expected to provide a better integrated experience for Huawei devices, but globally, users are more dependent on iOS.
Finally, there is the gap between the innovation and design concepts of the two sides.
Apple has always stood out for its unique design philosophy and innovation. The release of each generation of iPhone is accompanied by innovations in hardware and software, such as Face ID, A-series chips, iOS updates, etc.
In contrast, although Huawei has also made a series of technological innovations, it still needs to further improve the uniqueness and innovation of the design in some aspects to attract more attention in the market.
Overall, to win the competition with Apple, Huawei needs to continue to work brand building, ecosystem improvement, operating system adaptability, and innovation. What do you think about this, welcome to comment, like, share, and talk about your opinion. Autumn and Winter Check-in Challenge