In this era, e-commerce has become the focus of controversy. Taking China as an example, the e-commerce market has been booming in recent years, but it has also caused a debate: is e-commerce the engine of development or a threat to the real economy?
Let's start by focusing on a common point: e-commerce has been accused of undermining the real economy. Some people believe that shutting down e-commerce can restore the real economy and boost employment opportunities. However, whether this view holds waterWe need to have a deeper understanding of the actual impact of e-commerce.
We can't deny that the rise of e-commerce has had an impact on brick-and-mortar stores. Some advocate a boycott of e-commerce, arguing that it undermines the competitiveness of brick-and-mortar stores. Indeed, by reducing costs, e-commerce is able to sell goods at a lower rate, which has had a certain impact on physical stores.
However, we also need to see the opportunities that e-commerce offers to brick-and-mortar stores. Many brick-and-mortar stores have already opened through e-commerce**, which has brought them more customers and higher revenues. A typical example is a toy manufacturer in Yiwu, who has reached more customers through e-commerce platforms.
If we shut down e-commerce, these brick-and-mortar stores will also lose the opportunity to store online. They had to face more competitors and lost the opportunity to expand their business. This is clearly detrimental to their development.
If we shut down e-commerce, we're going to lose more than just a shopping channel. For the average consumer, e-commerce offers more choice, cheaper goods, and a more efficient shopping experience. If you're a consumer, are you willing to give up these conveniences?
Brick-and-mortar merchants and landlords may benefit from the closure of e-commerce, but at the expense of consumers. There are fewer competitors in brick-and-mortar stores, they are able to sell more goods, and the opportunity for landlords to increase their rents also increases. But is this really a good thing for the majority of consumers?
The rise of e-commerce has undoubtedly put some pressure on the profit margins of production enterprises. Some people accuse e-commerce of depressing corporate profits, but we need to think deeply about whether this is the fault of e-commerce
Let's say a factory can sell 10 items a day through the traditional sales model and earn 10,000 yuan a day. Now through the e-commerce platform, they are able to sell 1,000 pieces a day and earn 500,000 a day. In this case, which model would you choose as a business owner?
It's clear that e-commerce brings more efficient sales and more profits to businesses. We can't simply blame e-commerce and ignore the benefits it brings to producers.
Some people are concerned that e-commerce will reduce employment opportunities, and that the high efficiency of e-commerce will lead to a decrease in manual employment. But this view is not realistic. If we follow this logic, then why don't we stop using all mechanical equipment, so that all products are produced manually?
This outdated view ignores the tide of technological development. Just as the car replaces the horse-drawn carriage, e-commerce is a part of the economic development of the new era and a product of scientific and technological progress. We cannot afford to let the momentary troubles stop us from giving up future opportunities.
In fact, e-commerce is also creating new jobs. Data shows that the number of jobs directly and indirectly driven by China's e-commerce has exceeded 60 million, which is a number that cannot be ignored. Abandon e-commerce, and these jobs will be gone.
Boycotting e-commerce is not the solution, but may hinder the development of society. As CCTV said, e-commerce is the embodiment of "New China's economy" and a revolutionary development brought about by science and technology. We need to look to the future and find ways for e-commerce and the real economy to coexist in harmony.
E-commerce and brick-and-mortar stores have their own advantages and disadvantages. Brick-and-mortar stores can provide online testing, while e-commerce has higher efficiency and wider sales channels. We need to find a balance between the two so that they complement each other rather than competitors.
Specifically, brick-and-mortar stores can expand their business through e-commerce channels, while e-commerce platforms can also set up physical experience stores. In terms of product categories, the two can also achieve differentiation and avoid vicious competition. As long as a realistic symbiosis model is found, e-commerce and the real economy can develop in harmony.
From a personal point of view, I would choose an e-commerce or brick-and-mortar store depending on my shopping needs. For me, they are both indispensable channels. I believe that over time, society will find ways for the two to live in harmony.
In general,E-commerce is not a threat to the real economy, but a product of the development of the new era. We should not simply boycott e-commerce, but take a long-term view and achieve a win-win situation in development. Only in this way can we seize the opportunities of the new era and promote sustained economic growth.