BiyidSupermarket, this one is known for"Poor People's Happy House"The hard discount supermarket once opened more than 200 stores in Shanghai and its surrounding areas. Its décor is simple and straightforward, with little to no publicity, giving people the feeling of a glass of plain water, plain and functional. BiyidThe consumers are mainly around the neighborhood where they goBiyidPurchasing is as affordable and convenient as a necessity for water intake. However, without any warning,BiyidThe sudden announcement of the suspension of business has caused consternation and regret among netizens. Some people have said that they were still doing big ** the day before, but they didn't expect it to be closed the next day, which is difficult to accept. While there is no official confirmation yet, there are reports thatBiyidThe suspension of business is most likely due to continuous losses. From Sam's Hema** Battle, to Yonghui's**Discount storeThis year's supermarket industry can be described as uneventful. BiyidThe entry into the Chinese market from foreign countries has also shown a pretty good start, achieving a compound growth rate of 120% in sales from 2017 to 2021, and receiving hundreds of millions of yuan of capital injection from ArganCapital. However, I didn't expect to be in this tide of the supermarket industryBiyidbut announced a gloomy departure.
Expanding:BiyidThe rise and bitter departure of supermarkets has triggered thinking about the rationality and sustainable development of discount stores in the current market environment. Discount stores, as a consumer trend, have brought affordability and convenience to many consumers. However, it is not easy to do a good job in a discount store, which requires a supermarket brand to have a full range of operational capabilities. BiyidEntered the market in a low-key and obscure manner and expanded the number of stores in a short period of time. However, compared to other large supermarkets in the marketBiyidThere are fewer product categories, and there is a lack of attractiveness of products that break the circle. In the face of competitors such as Hema and Yonghui,BiyidThe living space is gradually being squeezed. In addition, in order to reduce costs,BiyidStock up in large quantities in advance, but once sales are poor, overstocked inventory and prepaid payments become a huge burden. It can be said thatBiyidThe bitter exit is the harsh reality of market competition and the epitome of the huge challenges of the discount store industry.
As a major trend in the current retail industry, discount stores have broad market prospects. This summer, Sam's Hema the** BattleLet consumers enjoy the benefits. In addition to Sam's Hema and the old German discount supermarketaldiALDI also opened its 50th store in Shanghai, which shows that the market continues to be optimistic about discount stores. In order for discounters to gain a foothold in the market and achieve sustainable growth, they need to focus on two key aspects. First of allCost controlDiscount store enterprises must be obtained by reducing costs under the premise that they cannot raise the standardProfits。In the selection, storage, transportation, shelves and other aspects of the roll to the extreme, truly doProfits"Squeeze"Come out. The second is to launch popular products to attract consumers to continue to come to the store for consumption. in the implementationCost controlAt the same time, supermarkets should continue to enhance the influence and attractiveness of their own brands, create popular products that meet market demand, and make consumers willing to come to the store all the time to shop.
Expanding: The outlook for the discounter industry is promising, but it is also fraught with challenges. With the change of consumption concept, people have higher and higher requirements for the cost performance of products, which provides a huge opportunity for discount stores. In the current market environment,** BattleIt has become the core competitiveness of all walks of life. From Sam's Hema** Battleto the German discount supermarketaldiThe rapid development of discount stores all demonstrates the important position of discount stores in the market. However, it is not easy to stay invincible in a competitive market. Discounters need to constantly innovate and improve to provide more attractive products and services to capture consumers' attention and desire to buy. At the same time, discount stores also need to be inCost controlefforts to improve operational efficiency and reduceProcurement coststo increaseProfits。In addition, discount stores also need to focus on marketing strategies to enhance brand awareness and reputation and attract more consumers. Only inCost controland brand building, so that discounters can survive and succeed in a highly competitive market.
In general, discount stores, as an emerging trend in the retail industry, have broad market prospects. However, to remain invincible in a competitive market and be sustainable, discounters need to:Cost control, brand building and marketing strategies. Only by doing this can discounters truly meet the needs of consumers, gain market share, and make great strides in the industry.