The three-year epidemic has caused the global economy to enter a period of major adjustment, and China's commercial vehicle industry is also facing huge adjustment pressure. In response to the pressure of industry-wide transformation, the JAC light truck brand will fully upgrade to JAC 1 card in 2022. In more than a year, the commercial vehicle industry is facing a difficult climbing stage in the post-epidemic eraWhat road will JAC 1 card follow in the future?For this reason, the commercial vehicle industry interviewedMr. Zhang Wengen, assistant general manager of JAC Automobile Group Co., Ltd. and chairman of Anhui Cummins Power
Zhang Wengen, assistant to the general manager of JAC Automobile Group Co., Ltd., chairman of Anhui Cummins.
Technology: Optimistic about fuel, electric and hybrid
What kind of technical development route should JAC 1 card adhere to in the future?Zhang Wengen said that for a long time in the future, the three power technology routes of fuel, electric and hybrid will be equally divided in the commercial vehicle market, and the "troika" will drive the future development of China's commercial vehicle market. For JAC 1 card, it is necessary to fully comply with the development trend of the "troika" and give full play to the advantages of the three fields of fuel, hybrid and pure electric. In the development process of the "troika", the direction of fuel has a certain impact on the market, and when the fuel is lowered, fuel vehicles will occupy a certain advantage. And when fuel** rises and electricity prices are low, the advantages of pure electric and hybrid vehicles are obvious. Of course, different operating scenarios also need to choose the corresponding products, the high energy density of fuel still makes it highly economical, for light trucks that need to transport a large number of goods, electric drive may not be practical. From the perspective of current and future multi-dimensional application scenarios, many users prefer to use power-saving pure electric drive mode for short-distance transportation. Therefore, in the future development of JAC 1 card, we should pay attention to the parallel development of various technical routes such as fuel, hybrid and pure electric to meet the needs of different users.
Products: Burst out to a higher end
JAC 1 Card always firmly believes that products are the foundation of market expansion and enterprise development. Zhang Wengen introduced that Jiangqi Group strives to make efforts in all scenarios through a rich product matrix. In the past few years, JAC 1 truck has successfully developed S series of new products, with Cummins as the main driving force, and currently occupies half of the light truck market. In the field of fuel, JAC 1 truck needs to further give full play to its existing advantages and do a good job in the market layout of large, medium and small vehicles. In the field of hybrid vehicles, JAC 1 Card has built a product matrix of 4 4 8 to adapt to diversified application scenarios. In addition, in the field of pure electric vehicles, JAC 1 Card actively explores the application of all scenarios, from terminal logistics vehicles to unmanned vehicles, which will be included in the planning and implementation plan of JAC 1 Card.
In the face of the explosive growth period of new energy commercial vehicles and the gradual return of traditional fuel vehicles to their due market share, JAC 1 truck needs to advance its products to a more high-end and more competitive market. In general, the renewal of the brand image of JAC 1 card in the past two years is more about the upgrading of products and the upgrading of technology, of course, all the layouts need to be verified for a certain period of time. At present, this update has not yet brought immediate results, and JAC 1 Card is still trying to lay a solid foundation.
Specific to the field of new energy, the layout of JAC 1 card in the field of new energy is the earliest in the industry. We have always adhered to the strategy of parallel technical routes, and the goal of JAC 1 truck is not only to match the performance of fuel light trucks, but to go to the next level and achieve the set goals.
Application: From 1 card to 1van, the market segment is fully covered.
At present, the rise of e-commerce, express delivery and urban distribution has greatly changed the demand of the light commercial vehicle market. So, how will JAC 1 card promote the adaptability of products?Zhang Wengen introduced that JAC 1 card will continue to improve the brand image as the goal, from JAC light truck to JAC 1 card, and then to JAC 1van, is committed to creating a more diversified product line. JAC 1 will continue to develop high-power electric drive products for small and micro trucks and light trucks to form a full closed-loop layout. At the same time, JAC 1 truck has also launched a series of enclosed van trucks, realizing the product layout in three key areas: small and micro trucks, light trucks and vans. In the next one or two years, we will see a variety of JAC 1 card products on the market. The accumulation of these achievements is an important driving force for the judgment of the future industry and the transformation of JAC from JAC light trucks to JAC light logistics vehicles.
In the field of new energy, JAC 1 Card has made a huge investment, including capital and manpower. At present, although these investments have not yet achieved results in all products, JAC 1 Card believes that with the development of the industry and the gradual maturity of users, JAC 1 Card products will get better market performance in the future. He expects that in the second half of 2024 and 2025, JAC's new energy products will usher in rapid growth.
Summary: Optimistic about the brand up JAC 1 card
JAC light truck to technology as the main line, to the product as the fundamental, to adapt to the market situation as the direction of the direction, we deeply feel from the JAC light truck advanced to the JAC 1 card strategic positioning and great mission, JAC 1 card, brand upward, worth optimism!