From the "** war" at the beginning of the year, to the summer gathering of limited-time discounts to boost consumption, and then to the "Golden Nine and Silver Ten" to continue the trend of price reduction, boosting the recovery of the auto market until the end of the year, the 2023 auto market "price for volume" has become the norm. Stimulated by the policy at the end of the year, the auto market may welcome changes.
Approaching Shuangdan, Beststar invited experts from a number of car companies to hold the "Auto Market Insight Seminar" in Shanghai to share research insights, current hot spots, and the future trend.
2023 "Auto Market Monthly View" inventory
"Inventory" is a key word that must be mentioned at the end of the year and the beginning of the year. Looking back on the whole year, Basestar has carried out 10 phases of auto market surveys, outputting industry insights based on hot topics in the auto market: focusing on the current hot topics in the automotive industry, with the help of a strong research system, to obtain feedback from consumers in the first time;Based on the in-depth cognition and understanding of the automotive industry, we will explore the direction and trend of the future market, and find out the perception and reaction of users in the consumer market.
These 10 surveys cover the following 4 types of topics:
Industry. In view of the development and changes of the automobile market in 2023, especially the new energy market, the research topic will be set.
User class. Based on different user groups, find out their cognitions, attitudes, preferences, and explore new needs.
Product category. Since the development of the new energy market, the market focus has always been on the product side. Grasp the market product trends and conduct research on key product segments in 2023.
Services. With the expansion of different markets and the growth of ownership, we will pay attention to the "post-service market" that may become another main battlefield
The research director of Zhongyan Technology, Mr. Ma Dunli, conducted an inventory and interpretation of the 10 phases of the auto market research and discovery one by one, and opened a solicitation for the topic of the 2024 auto market tracking research. (The following is a selection of previous surveys).
What is influencing the "satisfaction with new energy after-sales service"?How much do you know about the "energy supplement" preference of new energy vehicle owners丨New energy MPV is challenging the market pattern of Big Brother?The separation of vehicle and electricity will make powering up as convenient as refueling?After-sales service behavior tracking of new energy vehicle ownersHot Topics**
Next, Yu Long, head of the automotive division of Zhongyan Technology, presided over the industry's leading link. On the upcoming implementation of the "Implementation Measures for Encouraging the Purchase and Use of New Energy Vehicles in Shanghai" and its impact, as well as the specific actions of major car companies to focus on customer insight and experience management to lock in competitive advantages, the teachers of the car companies present had an exchange and **.