The car is coming, the sound comes first!The Xiaomi car has not yet been officially released, and it has been leaked many times. Recently, the leak of Xiaomi cars has sparked a lot of discussions, and everyone even joked whether this is a ...... directed and acted by Xiaomi
On December 19, Xiaomi Group said that malicious leaks and false rumors about Xiaomi cars appeared on the Internet in batches, and issued an official response.
The general meaning of the statement of Xiaomi Auto is that the two ** personnel intentionally leaked the confidential shooting content without permission under the condition of signing a confidentiality agreement, and will be held accountable for leaking secrets according to the terms, including public apologies and fines.
In addition, Xiaomi also verified that the former employees of its car department participated in the so-called "Xiaomi Car Seminar" without authorization for the purpose of charging "consulting fees", and spread a large number of false and false news. In this regard, Xiaomi will be dismissed, never hired, and investigated for legal responsibility.
After that, the two ** companies also issued apology statements, and the employees involved were dismissed and never hired. It is reported that the amount of the confidentiality agreement signed by the two ** is 3 million yuan, adding up to a total of 6 million.
In fact, this is not the first time Xiaomi has been leaked. The first of Xiaomi cars is molded parts, including the appearance of Xiaomi MS11, the design of bumpers and decorative parts**, as well as some details of cooperation between Xiaomi and BAIC Molding. At that time, the official said that this was a leak of the first business for the mold proofing, and the document was a confidential design document for the second-level first businessman, but it was also a very early design draft of the bidding process, not the final document. In the end, the official imposed a financial compensation of 1 million yuan in accordance with the "Confidentiality Agreement".
In the same month as the molding leak, there was a revelation about the relevant configuration of Xiaomi cars, including versions, batteries, radars, chips, etc. After that, the revelations were deleted.
In July, Xiaomi car battery information**, with a text of 101 degrees, Kirin's third largest battery pack. **of** can clearly see the Xiaomi logo, battery capacity, power and so on.
In November, someone posted that the road met the "skeleton" of Xiaomi cars, pointing out Martin taillights, panoramic sunroofs, frameless doors, Xiaomi audio, etc., and commented that it was a beauty embryo. Subsequently, the content was deleted because of complaints due to the alleged leakage of corporate trade secrets.
Also in November, the decoration floor plan of the Xiaomi Home direct store was exposed on the Internet. The picture shows that there will be two separate areas in the directly operated store to display Xiaomi cars.
This step-by-step "leak",Xiaomi car from scratch,From products to sales,Every joint has someone leaked,No wonder some people are curious,Is this a self-directed and self-acting Xiaomi who is good at marketing。 It is also some similar operations in the automobile market, so that everyone has such a cognition invisibly. Previously, the ideal first MPV also had two product map leaks, and then Li Xiang simply guessed the drag coefficient directly with the text, and released the official rendering.
As for the car leaked by Xiaomi, that is, the first model of Xiaomi Auto, we talked to you before. The new car is named Xiaomi SU7, and it has appeared in the Ministry of Industry and Information Technology, or will be officially unveiled on the 28th of this month.
Slip-back + low lying on the back set the tone of the sports coupe for the Xiaomi Su7. Appearance, each has its own opinion, the appearance is not low, and the configuration is not bad. The roof has a lidar, a semi-hidden door handle, a blackened through-type taillight at the rear, an electric rear wing, and optional wheel styles, canopies, mirrors, caliper colors, etc.
The interior is an embedded instrument and a large suspended central control screen, and you can also see a three-spoke steering wheel, pocket gear shift, needless to say, the car machine must be Xiaomi's surging OS system.
According to the declaration information, Xiaomi SU7 will have Pro and MAX versions, providing single-motor and dual-motor four-wheel drive version options, with a maximum power of 220kW in the single-motor version, equipped with 736kwh lithium iron phosphate battery pack, voltage platform is 400V;The front and rear motor power of the dual-motor version is 220kW 275kW, and the ternary lithium battery of CATL is used, and the voltage platform is 800V;The corresponding range is 668 628 km and 800 750 km, respectively.
At present, Xiaomi already has an independent production qualification and will produce in Xiaomi's own factory. The first phase of the plant will cover an area of about 720,000 square meters and have an annual production capacity of 150,000 units, which will be completed in June 2023The second phase is scheduled to start in 2024 and be completed in 2025.
Lei Jun said in a recent interview that Xiaomi's car washing has invested 3,400 engineers, and the entire R&D investment has exceeded 10 billion. It can be seen how much Xiaomi attaches importance to the first car. Lei Jun said that the car is indeed very complicated, and he is particularly worried that everyone will not buy it if it is not popularWhat's even more worrying is that if everyone comes to buy it, it will take a year or two to wait, and they will definitely be scolded miserably.
The first model of Xiaomi Auto is scheduled to be mass-produced and sold in the first half of 2024, with 100,000 units sold in the first year and 900,000 units delivered in the following three years. This capacity is expected to be very sufficient. As for whether everyone buys it or not, it depends on **!