On December 26, the first China Power Person of the Year Ceremony will kick off in Hefei, Anhui Province.
As the organizer, Golden Seed Liquor has continuously upgraded the Chinese power of the brand with the original intention of "making good wine", and paid tribute to the deepest strength of the Chinese nation with ingenuity.
With the convening of the grand ceremony, Golden Seed Fuhexiang will once again rely on the brand IP of "China Power" to continue to bring consumers a brand culture experience full of hope and strength, and accelerate the return of brand value.
In June this year, Golden Seed Liquor and Phoenix.com officially launched the 2023 "China Power" Person of the Year selection activity, exploring all walks of life and carrying out cross-border cooperation with a number of enterprises, so as to deeply demonstrate the scientific and technological power, innovation power and Chinese power behind the development of enterprises.
The 2023 "China Power Person of the Year" documentary series came to a successful conclusion, and "Me and My Power Station", "The Lonely Explorer of the Microsphere Universe", "We Care About Every Degree", "Dragon Helmsman", "Giant Panda's Super Dad", and "Needle Through the Sea" have been launched one after another. From the unfailing Made in China to the lonely exploration of the microcosm, from the "Wariguan people" who sleep in the open to the lights of thousands of homes in nuclear energy research and development, from the warm protection of giant pandas to the clouds and seas of offshore operations. The first issue of the special issue** will tell what is the power of China, and the protagonists use their personal practice in different fields to interpret the indomitable power of the sons and daughters of China.
According to relevant statistics, the number of "China Power Person of the Year" on the whole network is 600 million+, and the volume is 1200 million+, the program has been on the hot search list for 18+, the number of related topics read is 500 million+, and the number of interactive discussions is 13w+. In addition, the high-quality popular science content of the program has been praised and recognized by 100+ authoritative institutions such as China Aerospace, China National Nuclear Corporation, China Giant Panda Conservation and Research Center, and relevant industry experts.
2023 is the first year of the full launch of the new development strategy of Golden Seed Liquor, and at the beginning of the year, Golden Seed also creatively proposed a new brand slogan - "Integrating the Strengths of All Fragrances and Gathering the Power of China".
Every upward force is a Chinese power. Just as every character in the ordinary position is writing an extraordinary life with their own youth and enthusiasm, it is their forward strength and fighting spirit that are not afraid of difficulties that warm this country and this era, which is also the Chinese power that Golden Seed Liquor has always advocated and looked for.
Golden Seed tells the story of Chinese liquor with products, shows the strength of Chinese liquor with science and technology, embodies the responsibility of Chinese enterprises with ingenuity, and strengthens China's strength.
Scientific and technological innovation is the "golden key" of Golden Seed Liquor, and the empowerment of scientific and technological brewing is the key to Golden Seed to be at the forefront of industry development and achieve high-quality development.
Over the years, Golden Seed Liquor has continued to increase investment in scientific research and built a scientific and technological innovation system with in-depth collaboration between industry, university and research: jointly established the "China Fuxiang Baijiu Research Institute" with Jiangnan University, introduced high-end liquor talents, accelerated the research and development and application of key core technologies of Fuxiang liquor, and made major breakthroughs in the fields of fully automated production and green brewing.
It can be said that scientific and technological innovation has penetrated into the whole process of production and all-round management of golden seeds. The wide application of intelligent equipment not only improves the production capacity, quality and efficiency of brewing, but also makes the product better retain the mellow and soft flavor of the fragrance. It is the comprehensive development of scientific and technological forces that has empowered Golden Seed's development concept of "ingenuity brewing, quality first", and pushed China's fragrant liquor to a new height.
The wine industry learned that the China Power Person of the Year Ceremony was jointly initiated by Golden Seed Fuhexiang Phoenix Network, and it is a comprehensive industry festival that has attracted much attention. At that time, Hou Xiaohai, Chairman of the Board of Directors of China Resources Beer (Holdings), Liu Yadong, member of the Selection Committee of China Power Person of the Year, former editor-in-chief of Science and Technology, and Dean of the School of Journalism, Journalism and Communication of Nankai University, Du Xiangwan, academician of the Chinese Academy of Engineering and former vice president, Sun Yusheng, executive director, editor-in-chief of Phoenix Satellite TV, chairman and CEO of Phoenix.com, and He Xiuxia, Secretary of the Party Committee and General Manager of Golden Seed Liquor Co., Ltd., will witness the opening of the ceremony.
This year's China Power Person of the Year Ceremony can be said to bring together outstanding representatives in various fields of contemporary Chinese society, showing the vitality and potential of China's development. Among them, Golden Seed Liquor is based on the theme of "Paying tribute to the power of China"For the original intention, with actions to practice the support and contribution to the development of the country.
This grand ceremony perfectly fits the brand positioning of Golden Seed "Integrating the Strengths of All Fragrances and Gathering the Power of China", which will effectively enhance the brand awareness and reputation of Golden Seed, so that more consumers can understand and recognize the connotation of Chinese power behind the Golden Seed brand.
2023 is a vigorous year for Golden Seeds, and the newly upgraded Golden Seed Fuhexiang will continue to tell the brand story and help the brand revive with its unique quality and category advantages. The tenacious and upward brand power provides strong support for Golden Seed's future channel layout across the country.
Following the pace of the development of the times, Golden Seed Liquor has deeply cultivated the brewing process technology and upgraded the product category with the empowerment of science and technology, which has not only won the love of consumers, but also achieved the dual growth of brand power and market share. According to the data of the first three quarters of 2023, the revenue growth rate of Golden Seed Liquor ranks first among the four listed liquor companies in Anhui. The products below 100 yuan, represented by the number one seed, maintained a high growth rate, laying a solid foundation for the development of Golden Seeds.
We are committed to brewing high-quality wines, satisfying consumers' yearning for a better life, and fully demonstrating corporate social responsibility in terms of technological innovation, industry standards, and employee growth. Golden Seed closely combines the development of enterprises with the development of the country, and interprets the real power of China with practical actions.
The first China Power Person of the Year Ceremony is coming, watch Golden Seeds perform "China Power"!On December 26, we met in Hefei to witness the opening of the ceremony. Looking forward to the future, it is expected that Golden Seed will further carry forward the connotation of China's strength, continue to make efforts in scientific and technological innovation, product research and development, talent team, corporate culture construction, etc., and show the soft power and cultural charm of Chinese liquor to the world with excellent product quality and corporate image.