When it comes to the most popular car companies in the automobile circle, Dongfeng Nissan must be in the forefront. Since 2019, Dongfeng Nissan has not only held Family Day every year, but also created a cultural and creative IP "good thing" in 2020, strictly controlling the family members of car owners and launching a series of good things that expand the boundaries of people's and vehicles' lives.
Adhering to Dongfeng Nissan's original vision of "people, vehicles, life", the cultural and creative IP "good things" is not only Dongfeng Nissan's wish to users, but also a link to the life scene of consumers. This time, Dongfeng Nissan's "good things" innovatively took Chinese chess as the object, which not only showed the label of Dongfeng Nissan's "big sofa", but also inherited China's traditional culture.
Carry forward the "quintessence" culture, Dongfeng Nissan "good things" are exquisite
Since the launch of the cultural and creative IP "Good Things" in 2020, Dongfeng Nissan has been paying attention to every time it brings new products to users. For example, the previously launched "Dongfeng Nissan x Kurokawa Masayuki Joint Mahjong" is to value the universal value of mahjong as a national board game, and hope to use a good mahjong to bring happiness and warmth to the owner's family.
Another example is "Love Twenty, Long and Long Liquor", which coincided with the 20th anniversary of the establishment of Dongfeng Nissan, and adopted liquor, a product with strong brand relevance and high national recognition. China's liquor culture is unique in the world, and baijiu can not only arouse strong resonance among users, but also effectively refresh Dongfeng Nissan's corporate image and establish a deeper emotional link between enterprises and users.
As the quintessence of China, chess has a long history and has been prosperous for thousands of years, integrating culture, science, art and competition. Chess can not only develop intelligence, enlighten thinking, exercise dialectical analysis ability and cultivate tenacious will, but also cultivate mental cultivation and sentiment, and enrich cultural life.
For Chinese families, chess is also a kind of inheritance and companionship. Many families choose to play chess in their spare time to have a good time, and parents often teach chess to pass on their wisdom and experience to the next generation. Dongfeng Nissan's launch of Xiangqi, a cultural and creative "good thing", is based on in-depth insight into the emotional needs of users. This initiative aims to shorten the emotional distance between the brand and users through the cultural carrier of chess, bring users a better experience of car life, and also express Dongfeng Nissan's long-cherished wish to win "chess" with consumers in 2024.
Ingenuity and craftsmanship create a different chess "good thing".
An excellent cross-border cultural and creative product should not only make a fuss on the surface, but should not only have art craftsmanship, but also deeply integrate brand genes. Dongfeng Nissan is ingenious, combined with its own ingenuity, to create a unique Chinese chess.
Dongfeng Nissan has gained the trust of nearly 16 million users in 20 years, which is not only the recognition of the quality of Dongfeng Nissan products, but also the embodiment of Dongfeng Nissan's ingenuity and craftsmanship. Similarly, as a New Year's "good thing" for users, Dongfeng Nissan also has a full range of considerations when manufacturing this game of chess.
For example, in the manufacturing process, the chess piece material is derived from the ultra-high-strength steel of Dongfeng Nissan's body, which makes the flag with ingenuity and polishing its own luster, pushing the texture and beauty of the steel to the extreme, so as to bring a delicate and comfortable feel, so that every move has full weight. Compared with the chess made of common ordinary materials, the "good thing" chess not only continues Dongfeng Nissan's dedication to product quality, but also allows users to see the craftsman spirit of Dongfeng Nissan.
The color matching of the chess surface of the warm red and gray brown and the simple font design make it simple and capable, showing the style of light luxury.
Dongfeng Nissan, which has the label of "big sofa", also has more attention to the chessboard, using the same leather of Nissan's large sofa, and the chessboard made of fine leather technology, soft and delicate, spread on the table to show the style, and it will not leave a trace when it is not used. When in use, it will not make a "** sound" like an ordinary chessboard, and the falling pieces are more textured, precise and comfortable, which not only allows the chess player to focus more on the game, but also does not affect others.
Whether it is in the manufacture of cars or in the manufacture of good things in chess, Dongfeng Nissan has faced it with the highest standard attitude. The manufacturing process of this cultural and creative chess has reflected Nissan's dedication to product quality control, and what is eye-catching is that the classic "big sofa" trump card elements have also been perfectly presented in this game of chess, and the packaging of this chess is to restore the backpack of Nissan's "big sofa" shape.
In terms of materials, this backpack is made of the same leather as Nissan's large sofa, and the delicate and soft skin-friendly touch is not inferior to the luxury brand bag, and the design also restores the Nissan "big sofa" shape in equal proportions, and even the diamond-shaped grid design of the car seat has achieved a high degree of restoration, which reflects Dongfeng Nissan's ultimate control of details. The "big sofa" backpack can not only hold this set of extremely heavy Chinese chess, but also can be used in daily life, becoming a unique "conspicuous bag" item.
Create a better people, cars, and life experience
Looking back on the development of Dongfeng Nissan in the past 20 years, "people, cars, life" has always been not a simple slogan, but also contains Dongfeng Nissan's beautiful ideas for all things about cars.
For Dongfeng Nissan, "good things" is to provide a full range of travel and life service experience by opening up new circles, products and scenes, establishing a connection with the spiritual world of the new generation of people, giving Dongfeng Nissan a new soul and temperature, style and personality, and interpreting the concept of "people, cars and life" that will never fade.
From the original 23°C series, Dongfeng Nissan x Kurokawa Masayuki co-branded mahjong, to the official stalk of the "Lie to Win" sofa and the "Yuntu" electric boarding case combined with Nissan's world-class Yuntu professional pure electric platform, to the 20th anniversary of "Love 20, Long and Long Wine", plus the current New Year's "good things" Chinese chess is the embodiment of Dongfeng Nissan's participation in the life of car owners by searching for those tiny pieces in their lives. With the unremitting efforts of Dongfeng Nissan, many excellent and good things have entered the user's life scene one after another, so that users can feel the warmth and companionship of Dongfeng Nissan in different life scenes.
For Dongfeng Nissan, such a cross-border collision is to tell stories in a way that young people like to see, which not only releases the cultural value of the enterprise, but also extends the brand power, so as to reach more young consumers, so that nearly 16 million users can feel that Dongfeng Nissan brings not only high-quality products, but also warmth and care like a family. In such care, Dongfeng Nissan has completed a metamorphosis of marketing innovation.
Write at the end:
Behind the "good things" of life with temperature and surprises, it can be seen that Dongfeng Nissan has always firmly explored the beauty of life and continued to explore and love life with tens of millions of users. Dongfeng Nissan links consumers' life scenes with "good things", which also shows Dongfeng Nissan's corporate philosophy of "not only cars, but also understanding life". Let's ask, who else is such a favorite joint venture car company?