When it comes to the new forces of car manufacturing, who can you think of?Is it NIO Xiaopeng ideal?Or is it Zhiji Ai'an Lantu?In fact, no matter what their background is, the essence is to build cars for the C-end (consumers) and meet the needs of C-end users.
On the B side, there are actually their own new forces in car manufacturing, such as the Zhixing box that I want to talk about today.
Zhixing Box Technology is not a new face in the industry, they have been engaged in vehicle research and development for more than ten years, and have provided vehicle and parts design and development for China FAW R&D Institute, China FAW Besturn Research Institute, FAW-Volkswagen, BAIC Group, JAC Automobile and other domestic mainstream car companies. However, they have been behind the scenes before, so there are fewer people who know them, and seeing that the time is ripe, they officially went to the front of the stage and began to build their own cars.
Zhixing Box focuses on the B-end market, and its business model revolves around the three cores of the travel market: deeply customized vehicles, intelligent travel commercial cockpit ecology, and efficient transportation capacity platform, aiming to solve various pain points in the travel market. Zhixing Box focuses on providing underlying hardware solutions, software ecology, and operation tools, making it a low-level service provider in the industry, and providing empowerment for the industry.
In December 2021, Zhixing Box just completed its debut and released two exclusive models designed focusing on the B-end travel market. Now, two years later, at the 5th China Online Ride-hailing Industry Summit, Zhixing Box successfully unveiled Haima EX00, a customized online ride-hailing model cooperated by Haima Motors, officially completing the closed loop from concept to landing.
Not only that, at this conference, Zhixing Box also launched an intention order and won more than 140,000+ orders. Zhang Zhiguang, founder and chairman of Zhixing Box, said bluntly that he thought that there might only be 3-50,000 units, but he didn't expect that there would be so many orders, and his eyes were even red when he talked about emotion.
Two years is an understatement, but considering the impact of the black swan of the epidemic, it is really not easy to achieve product landing under such circumstances.
To receive so much recognition comes from Zhixing Box's insight into the industry. In Zhang Zhiguang's view, the past ten years of smart travel 1Era 0 has achieved efficiency improvement by matching capacity with location data and algorithms, and now the technical dividends have long been exhausted. The overall scale and freight rate of the industry have entered a bottleneck period, and the revenue structure has not changed, and it is still a single mileage billing for a single transportation service.
Therefore, after research and peer-to-peer**, Zhixing Box identified a dimension to reconstruct the ecology of the travel industry: data. Only through the upgrading and re-integration of data, the data of the vehicle, driver, passenger, road and platform can be seamlessly connected to create new value in the market and produce new money-making effects. 」
So there is: Zhixing box = customized car + smart space + capacity alliance. Among them, the customized car is the foundation, and around the customized car, Zhixing Box has created the box space intelligent commercial cockpit system and a big data operation system called box capacity. The box space is composed of a large on-board screen, an entertainment system, intelligent software, and an unmanned retail cargo plane, opening up innovative revenue channels for travel. All the data of the vehicle, driver, passenger, road and platform side are deeply aggregated and reconstructed through the underlying box capacity alliance, which improves the efficiency of dispatching orders and provides thousands of people and thousands of faces, and ultimately benefits passengers, drivers and ecological partners.
Let's start with the customized car Haima EX00 jointly created by Zhixing Box and Haima, this model has been completely aimed at B-end travel scenarios from the beginning of development. The length of the car is 4500mm, but the wheelbase is 2850mm, coupled with the square box shape, the interior space of the car is more transferred to the passengers, and the 1+1+3 seat layout divides the driver and passengers, which is convenient for passengers and drivers.
In terms of passengers, not only get a larger sitting space, but also the seat supports six electric adjustments, as well as leg rests, and is equipped with heating, ventilation, massage and other functions, the passenger compartment also has independent air conditioning, whether it is air conditioning or seat massage, can be directly controlled by the mobile phone, the gospel of social fear, and there is also a 60W mobile phone fast charging, say goodbye to power anxiety, the car is also equipped with a large screen, which can meet the needs of users for audio-visual entertainment (Note: cockpit massage, car charging or charging items). The right side of the vehicle adopts an electric side sliding door and a B-pillar design, and the 1600mm door opening distance not only facilitates the boarding and disembarkation of passengers, but also takes into account the special needs of large items such as wheelchairs and strollers, so as to improve the sitting experience from multiple aspects.
The driver's needs can also be satisfied, the customized comfortable seat is designed for long-term driving, and the driver's needs are equipped with multiple storage spaces to meet the driver's daily storage needs, and there is also a driver's exclusive rest area, with a maximum length of 2100mm, a width of 650mm, with an inflatable sleeping pad, the driver can lie down in the car to rest and relieve the fatigue of long-term driving. At the same time, there are driver fatigue monitoring, driver attention monitoring, driving behavior monitoring and road condition monitoring, effectively improving driving safety, in addition to the driver and passenger independent SOS, one-key alarm, to ensure the safety of drivers and passengers.
And for CP companies (online car-hailing rental companies), there are naturally benefits, directly above:
Zhixing Box cited two sets of data: in terms of cost reduction, through high-dimensional data fusion, the operating vehicle insurance will be lowered, and a total of 130,000 yuan;In terms of increasing income, the box space intelligent cockpit can make each car earn an extra 2,000 yuan per month and an extra 120,000 yuan in 5 years. One drop and one increase, it is indeed very **.
At the conference, Zhixing Box also completed two blockbuster contracts with Ant Digital and CITIC United Fleet (CITIC**, CITIC Bank, CITIC Financial Leasing, and CNCBI Zhenhua Equity Investment), and received strong support in the fields of digital travel services and travel financial ecology.
Zhe Chunming, co-founder and COO of Zhixing Box, introduced that in the future, Zhixing Box will work with Ant Digital to create a safety management system based on the integration of people, vehicles and platforms, aiming to establish a more scientific driver evaluation system, reduce the accident rate, and ensure the safety of drivers and passengers. In terms of finance, a set of breakthrough auto financial services is currently being developed simultaneously to lower the barrier to entryHelp the driver group increase monthly income by 35%+, reduce operator management costs by 75%, increase ROI by 4 times+, and increase gross profit margin by 30%+.
This part can be summed up in one sentence:Zhixing Box wants to make more money for practitioners and better services for passengers.
It is reported that the first batch of production versions of Haima EX00 will be delivered in the second half of 2024, and at that time, the new online car-hailing operation model of big data + customized car + back-end operation in the planning of Zhixing Box will also be implemented simultaneously. Zhang Shuguang said:I think EX00 is expected to become a real catfish in the market, bringing a touch of fresh water to China's ride-hailing market after 2024. 」
The first car order exceeded 140,000 units, which is a very good result for Zhixing Box, but as Zhang Shuguang said: for Zhixing Box, this is just the beginning.
As can be seen from the ppt, there is still a lot of work to be done in the next Zhixing box:
We look forward to more excellent answers from Zhixing Box in the future.