At the beginning of the year,BlizzardwithNetEaseAnnounced the end of a 14-year partnership, which means domesticgamesPlayers will no longer be able to enjoy itBlizzardgamesservices. This news made many faithfulBlizzardPlayers regret it, thoughBlizzardIn the domestic market, it has always been subject to policy restrictions, but it has still won many loyal players. However, in fact,BlizzardwithNetEaseThe relationship became strained from the months leading up to the breakup. InBlizzardRefusal to bear the responsibility for the refund of domestic players and refusal to payNetEaseAfter paying the relevant feesNetEaseOr even choose to sueBlizzardto request a refund of up to $300 million. So, it is not a pleasant thing for the two companies to break up.
And yet, right thereNetEasewithBlizzardIn the year after the breakup,BlizzardAlways looking for new partners, but despite the concernTencentand all kinds of rumors about the nine cities,BlizzardAnd didn't find itNetEasesuccessor. This also makes a lot of people think that even ifBlizzardReturn to the Chinese marketTencentSuch a company may have a better chance of becoming a partner. However, with ActivisionBlizzardAcquired by Microsoft, things have changed a bit. AsBlizzardMicrosoft's new financier, Microsoft has no shortage of capital. In this case,BlizzardThere may be some changes in the market strategy. In recent times, multiple information channels have said,BlizzardAfter negotiating with a number of domestic companies, I finally choseNetEaseas a partner. This came as a great surprise to many players.
However, in this new partnership,BlizzardBattle.net has been redeployed domestically and is planned to work withNetEaseContinue to work together to build a national server operation team. However, if andNetEaseRe-co-operation, then thesegamesIt is not yet known whether the version number will also need to be re-approved. It is reported that ifBlizzardSuccessfully returning to the domestic market, domestic players will soon be able to experience the " on the national serverOverwatchetcBlizzardgames。Although in the short termBlizzardofgamesIt may not be available for everyone to play yet, but we are optimistic that if all goes well, players will be able to enjoy it again in half a yearBlizzardgames。Although neither side has officially announced the matter at the moment, since the news has not been denied, the possibility of such a cooperation is very high. According to industry sources, the two sides have not yet reached a final agreement, but the credibility of this news is very high.
However, many players don't seem to be too happy about it, they feelBlizzardwithNetEaseThe repetition is troubling and worryingBlizzardWhether the problem will arise again in the future. There are a lot of players who have expressed their reluctance to returnBlizzardof the national uniform. However, the reluctance to return to the national server does not mean that these players will no longer playBlizzardgamesAfter all, many Chinese players still play in the international or Asian servers, evenBlizzardConvenient payment solutions for Chinese players have been provided on some servers. ForBlizzardIt is not difficult to attract players from the international or Asian server to the Chinese server. Therefore, fromBlizzardwithNetEaseFrom the point of view of re-collaboration, there is the support of the financial owner Microsoft, rightBlizzardA stable and familiar operating environment is probably paramount. Therefore,BlizzardAgain withNetEaseCooperation becomes understandable.
At the end of a 14-year collaborationBlizzardChosen in the process of finding a new partnerNetEase。This decision caused confusion and confusion among players and also came as a surprise to many. However, regardless of our views on this decision, what mattersBlizzardFinally found the partner they thought would be the best fit to work with.
Over the past few years,BlizzardgamesThe development of the Chinese market has been subject to many restrictions and troubles, including version number review, policy restrictions, and so on. These problems make:BlizzardThe development in the country has not been smooth, and it has been questioned by some players. Therefore, in order to regain a foothold in the Chinese market,BlizzardA strong and reliable partner is neededNetEaseExactly what they think is the best option.
NetEaseAs the largest network in ChinagamesOne of the operators with rich operational experience and strong resources. withNetEaseCooperation can makeBlizzardgamesGet better promotion and operation in the Chinese market and provide better for playersgamesExperience. In addition,NetEaseIngamesfieldThe influence and technical strength are also availableBlizzardprovides a broad space for development, which can be for:BlizzardBring more opportunities and challenges.
Compared to previous collaborations,BlizzardAgain, select ANDNetEaseThere are many advantages and challenges associated with working together. First of all, by withNetEaseCooperation,BlizzardYes, with the help ofNetEaseAbundant resources and experience to further develop the Chinese market. NetEaseAs ChinagamesA leader in the industry, with a wide range of user groups and strong operational capabilities, it can:BlizzardProvide better marketing and user service. This will be:BlizzardBring more players and revenue, and enhance its influence in the Chinese market.
Secondly, in withNetEaseIn the process of cooperation,BlizzardThere will be some challenges. Currently, ChinagamesThe market is highly competitive, and the market demand and player tastes are constantly changing. BlizzardNeed to work withNetEaseWork together to continuously improve and optimize based on market demand and player feedbackgamesto make suregamesquality and user experience. In addition,BlizzardIt also needs to be associated withNetEaseClose cooperation, coordinate the interests of both parties, and ensure the smooth progress of cooperation.
As agamesEdit, I'm rightNetEasewithBlizzardI'm looking forward to working together again. BlizzardAs a prestigious familygamescompany, its excellentgamesThe work has always been loved by players. WhileNetEaseAs the largest network in ChinagamesOne of the operators with rich operational experience and strong resources in ChinagamesThe market has a broad space for development.
For players in China, this collaboration means they will have the opportunity to experience it againBlizzardExcellentgamesOpus. At the same time, this will also be:BlizzardBring more opportunities and challenges. Hope is in withNetEasecooperation,BlizzardAbility to better understand the needs of the Chinese market and continuously improve and optimize based on player feedbackgames。I believe that through the joint efforts of both parties, this cooperation will be successful and bring better to playersgamesExperience.