The rise of China is a microcosm of China's economic miracle in recent decades. In this process, Li Shufu and the Geely Automobile he founded are undoubtedly one of the most representative success stories. From a small factory manufacturing refrigerator accessories to becoming a well-known car brand in China and even the world, Li Shufu's story is a vivid embodiment of independent innovation and persistence in dreams. So why did Li Shufu choose to make Geely cars, and what was the motivation behind it?Let's do it together.
First, dare to dream of the original intention: create Chinese's own cars.
In the 90s of the 20th century, China's automotive industry was still in its infancy, and the market was dominated by foreign brands and a small number of state-owned enterprises. Li Shufu, an entrepreneur from a rural area, is deeply aware of the strong demand for automobiles and the desire of Chinese people to have independent intellectual property rights for automobile brands. He dared to dream and was determined to create a car brand that belonged to the Chinese themselves, so that the Chinese could and confidently drive the cars they made. This original intention was the primary reason why he chose to build Geely automobiles. In fact, when Li Shufu was a child, he already had an inexplicable love for cars. Perhaps this kind of primitive power brought from his bones allows him to be more determined to create a Chinese car dream in the future.
2. Market opportunity: to meet the growing demand for civilian vehicles.
In the new century, China's economy has grown rapidly, people's spending power has increased significantly, and the demand for civilian cars has surged. Li Shufu has insight into market trends and foresees that China's auto market will usher in explosive growth. Compared with the high-end automobile market, the consumption potential of the low-end market is huge and has not yet been fully developed. Therefore, Li Shufu chose to manufacture Geely Automobile, with the goal of providing high-quality and low-cost automobile products for the majority of low- and middle-income groups to fill the gap in the market.
3. Independent innovation: break the monopoly of foreign brands.
At that time, China's auto market was monopolized by foreign brands, and it was difficult for domestic brands to gain a competitive advantage. Li Shufu realized that independent innovation is the way to break the situation. He is determined to enhance Geely Automobile's core competitiveness through technology research and development and innovation. Starting from scratch, Geely Automobile has continuously invested in product research and development, striving to master the independent production capacity of key technologies and core components, thus establishing Geely Automobile's unique position in the market.
Fourth, the state support: in response to the national independent brand strategy.
China has long encouraged the development of its own brands to enhance the overall competitiveness of domestic industries. Li Shufu complied with the national policy and took a series of measures to strengthen the brand influence of Geely Automobile. He is well aware of the importance of national support, and through the cooperation with Geely Automobile, he has obtained support in terms of capital, technology and market, which has laid a solid foundation for the development of Geely Automobile.
5. Global vision: layout the international market and achieve brand upgrading.
Li Shufu is not satisfied with the domestic market, he has a global vision. Through the acquisition of internationally renowned car brands such as Volvo, Geely Automobile has not only gained advanced technology and management experience, but also established a brand image and enhanced its brand value on the international stage. These initiatives have helped Geely Auto leap from a domestic brand to an international player, demonstrating Li Shufu's vision.
6. Sustainable development: the pursuit of sustainable development of the corporate philosophy.
Li Shufu believes that the long-term development of enterprises depends on the sustainable development strategy. Therefore, Geely Automobile has always been committed to the research and development of environmental protection technologies, such as the design and manufacture of new energy vehicles. This not only responds to the global trend of environmental protection, but also opens up new growth space for Geely Automobile, ensuring the future of the company.
Conclusion: Li Shufu's choice to manufacture Geely Automobile is based on a deep understanding of the development of the country and the national industry and a strong sense of responsibility. His vision, pioneering spirit, determination to innovate and sustainable development have all contributed to the success of Geely Automobile. Starting from a small starting point, Li Shufu and Geely Auto have been on the road to bringing Chinese car brands to the world, and their stories have inspired generations of Chinese to dare to dream, dare to practice, and continue to innovate. It is his multifaceted personality – pragmatic and dreamy, determined and flexible, risk-taking and sustainability-oriented – that makes him a unique and successful entrepreneur.
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