NBA superstar Jokic is one of the most outstanding centers out there. He showed a well-rounded skill set on the pitch and played the style of play of a new-age centre-forward. In the 2022-23 season, he helped the Nuggets win the championship and won the Finals MVP title with his outstanding performance.
However, despite being the regular season MVP and finals MVP, it is very strange that he has never signed shoes. This was rare in the past, as once a player won the regular season MVP or Finals MVP, they usually got an exclusive signature shoe.
This practice not only brings great financial benefits to players and sponsors, but also increases the visibility of players. But Jokic doesn't seem to care much about money. Since 2008, he has been the first MVP player in the NBA to not have a signed shoe.
While Jokic is great on the court, he doesn't earn much from other things like sneakers, and his sneaker sales and earnings are much lower than LeBron James, Kevin Durant, Paul George, and others. However, it was recently reported that Jokic has signed a contract with Chinese sneaker brand 361 to become one of the brand's spokespeople.
According to official information, defending Finals MVP Nikola Jokic has signed a multi-year signed shoe deal with 361. He will become one of the main global spokespersons for Chinese brands. The decision comes as no surprise, as Jokic's teammates Aaron Gordon and Pope have also signed with 361 to become one of the brand's ambassadors.
Currently, the Nuggets are also known as the home base of 361. In recent years, the Nuggets have been unhappy with the way the league has treated them. They don't think their players have a good relationship with big brands like Nike, which is one of the reasons why they don't get more attention and popularity even after winning the championship.