Douyu CEO Chen Shaojie is involved in gambling**. The owner of a big platform**, and he also opens a casino**, what's going on?Let's talk about it today.
One of the two well-known live broadcast rooms for gambling on Douyu is the "Changsha Rural Death Squad", and the turnover of the live broadcast room in 2020 will be as high as 17.7 billion. One is called "彡彡九外", which also earns more than 100 million a year.
It is worth mentioning that before the live broadcast room was investigated, the company behind it had just completed the industrial and commercial change, and the Hong Kong company behind it was Douyu CEO Chen Shaojie as the financial director. This also directly confirms that Douyu and Chen Shaojie are participants in the incident.
Gambling is only one aspect, and some live broadcast rooms are still hovering on the edge of pornography. In April this year, Douyu was included in the list of the Ministry of Culture for its pornographic content. Therefore, Chen Shaojie was taken away to drink tea, and he was not wronged at all!
01 The logic behind this matter has basically been clarified. But that's not the end of the story, let's move on. Douyu's "East Window Incident" is just the tip of the iceberg of the industry, and the harm is even worse in the voice room market.
In the past few years, with the vigorous development of competitive games, the domestic voice room market has risen rapidly, and many giants such as "TT Voice" and "Bixin" have been born. and platforms such as betta fish are brothers with one mother and multiple children. The logic behind it is pretty much the same.
These platforms have also gone down the wrong path in the process of benefit transformation after experiencing "education investment" and Xi cultivation. With traffic, the platform is no longer satisfied with the profits of users' tips, and begins to take advantage of people's gambling, greed and legal loopholes to set up a ** activity trap of "fighting big with small".
In the beginning, users may just spend a few bucks cautiously, trying to find a little excitement for themselves and hope for a little luck. However, if you win, you still want to win, and if you lose, you want to get back to your capital, and finally the virtual currency charged to the platform is regarded as a number, and you can't stop anymore.
Taking the "TT voice" platform's "magic turn", "nautical treasure hunt", "interstellar cruise" and other ** activities as an example, the rules are similar, and users are required to exchange cash for "T beans", and use a small amount of 100-1000 "T beans" to draw the most valuable virtual gifts of hundreds of thousands of T beans.
The platform even sets the user's single ** bet amount to be extremely high, and you can bet hundreds or thousands at a time, which is actually tens of thousands of yuan of pacing. Relying on this trick alone, the platform gets tens of millions or even hundreds of millions of turnover a day.
Bixin platform, the highest prize is worth 5,210 yuan, and the official says that the probability is 1 in 20,000, but the probability is nearly 2 3 losses.
Taking the Bixin app as an example, from the earliest "Star Treasure Chest" to "Dudu Nest" and then to the current "Meng Meng Paradise", the probability of * is extremely low by the platform, and various ** routines emerge in endlessly.
At this time, if the platform wants to further expand its revenue, it encounters the institutional threshold. According to the network regulatory regulations, the user's RMB can be exchanged for platform virtual currency on the platform, especially after similar gambling behaviors, and the platform can no longer be reversed to convert it into RMB for withdrawal.
Virtual benefits cannot be realized, and for users, winning or losing is a loss, and they will not play for a while, and they will not spend money. How can the platform look at this?As soon as the pits were dug, they all went ashoreIt seems that the pit is still not deep enough!
In order to maximize benefits, the platform has established a channel for the reverse exchange of virtual currency for RMB on the basis of quasi-gambling of virtual currency.
Only by allowing a small number of users to be lucky enough to get the virtual currency in the "game" can they be converted into ** minbi returns, so as to truly trap users and stimulate users' desires to the greatest extent.
According to the current gameplay of many platforms, the gifts obtained by users in the "** event" can be rewarded to the anchor, and the anchor will get 70% points according to the gift ** after receiving the gift.
The anchor has the right to withdraw points, and there is a cash-out channel. You can help yourself withdraw, or you can help users cash out.
The specific cash-out methods are as follows:
*, the Lieutenant General gift will be stored in the user's backpack.
The anchor will post a message about receiving backpack gifts (referring to ** gifts) in the circle of friends.
After the user and the anchor agree on a gift transaction**, the gift will be rewarded to the anchor in the live broadcast room.
Then the anchor transfers money to the user through WeChat, Alipay, etc.
For anchors, they can not only eat the platform through the realization of points, but also eat the user's handling fee, which is called a happy life.
In this case, some live broadcast rooms have simply become specialized middlemen. The platform, the anchor, and the "middleman" form a complete closed loop of gambling.
As the designer of the rules, the platform is even more ruthless than the black market money laundering. Black market money laundering only charges a certain percentage of tolls, and these platforms both gamble and launder money. Open a ** casino to charge a fee, and use the black market to launder money again.
On the platform, his hands are ugly, but he wants to pick himself clean.
Since the common method of most platforms is to use the anchor to realize the cashback link of the gambling chain, the anchor and the platform belong to a business partnership, not a labor relationship. This cashback exchange channel seems to have nothing to do with the platform, and the platform is not responsible for the actions of the anchor.
In fact, the platform not only deliberately connived at these live broadcast rooms, but even set a high GPM for the anchors, encouraging this kind of gambling behavior in disguise. In order to maximize profits, the small actions behind the scenes are not less!
02 In order to make a profit, the platform, guilds, and anchors will inevitably contribute to the completion of the entire code purchase (virtual currency recharge) - gambling (** game) - code redemption (anchor cash). There are also many black words, such as "upper points" is to recharge tokens, "lower points" is to exchange tokens for RMB, and so on.
This has led to some very strange phenomena, such as: the interaction in the live broadcast room is deserted, and the anchor sits like a mascot, but in stark contrast is the inexplicable passion of users for rewarding.
The full-screen gifts are accompanied by the animation and sound effects of the winning lottery, and at the same time, many unintelligible black words, letters and numbers** are flying all over the screen.
The coldness and enthusiasm are strangely combined, and behind the cover is the truth that the industry has concealed most tightly - gambling in disguise. In this way, a large amount of RMB was exchanged for virtual currency and eaten by the platform, anchor and guild that served as a bookmaker.
In view of the obvious nature of "** game" gambling, in order to evade supervision and *** a considerable number of platforms have made a screening mechanism.
New users who are new to the platform are invisible. When the deposit reaches a certain amount and rises to a certain level, the platform will gradually unlock and induce the right to participate in the game with different bet amounts.
These large, medium and small platforms together constitute a huge and dangerous "** platform". Their food is to be a small and big netizen.
Game platforms, live broadcast platforms, especially some voice room platforms, are particularly prominent because of the characteristics of winning and losing, exciting, and private, and it is the "electronic red poppy" of "** game" where it is most prevalent.
It can be said that the biggest root cause of the online live broadcast industry is these first-class and probability games, such as TT voice's "magic turn", "sailing treasure hunt", "planet calling", "time and space shuttle" of heart voice, "heartbeat blind box" of station b, and so on. This kind of game can be found on almost every online platform.
To distinguish whether such platforms are involved in gambling, you can look at two points:
Clause. 1. See if the user needs to pay money to participate in the probabilistic mini-game, and expect to get the best value of the virtual gift with "small and big".
Clause. Second, see if the user has obtained a virtual gift after playing the game, and whether there is a certain channel to cash out the virtual gift.
Gambling in the live broadcast room is a new type of online gambling, because the online live broadcast has the characteristics of fast transmission speed and wide range of audiences, and the gambling involved in the live broadcast room often involves a large number of gamblers and a large amount of money, which has a great social impact and harm.
For example, from November 2019 to January 2020, Mr. Zhong recharged a total of 800,000 yuan in just 3 months, and suffered heavy losses.
A yoga teacher from Langfang, Hebei Province, is obsessed with the online prize platform. After losing more than 1 million, he suffered from severe depression and committed suicide by cutting his wrists at one ......
The same tragedy is still playing out in the dark corners of online platforms!Although for a long time, the online live broadcast industry has shouted slogans such as live broadcast + innovation and deep cultivation in vertical fields.
But it turns out that the so-called "innovation" is nothing more than a model that makes it easier to evade regulation and legal crackdowns, and continues to "plough" the fertile field of gambling. Gambling is like rotten roots, corroding the health of the Internet.
03 We have always been prudent and tolerant in the management of the Internet, which has created opportunities for the development of the Internet, and also left room for the wild growth of the Internet. But the Internet must not be left without regulation, otherwise it will cause the whole society to be disorderly, which is by no means alarmist!
This kind of industry chaos is actually a microcosm of the problem of the entire Internet industry in the context of blind and rapid expansion, reflecting the common problems of the entire Internet industry.
Many live broadcasts, games, and voice industries are changing too fast, harvesting profits are becoming more and more urgent, and the means are becoming more and more magical, and finally they themselves have become gamblers, crazy for short-term interests.
If calculated in terms of the length of time, the number of participants, and the amount of money involved, the scale of online gambling of "* games" is not smaller than that of electronic fraud, and the harm is equally deep.
Fortunately, we have always been committed to illegal content and products, ensuring the healthy development of China's Internet industry. Since 2020, the six departments have carried out a series of special governance actions against the chaos of online live broadcasting.
Among them, live broadcast platforms such as "Crown Live" and "Hi Enough Live" were punished, and then voice platforms such as Companion and Bichon were also shut down for rectification, and now there is Douyu CEO Chen Shaojie**.
But that's just the beginning!The rotten roots of the Internet need to continue to strengthen supervision and governance, and when necessary, it needs to sound the drum and use a heavy hammer.
Facts have proved that strong regulation not only does not affect the development of Chinese Internet products and services, but also protects innovation and promotes healthy competition.
The continuous high incidence of new online gambling cases also puts forward higher requirements for the professional and objective crackdown on cybercrime by the case-handling authorities. The times call for strong regulation to curb the spread of gambling crimes on the Internet. At present, the public security organs in various regions have also carried out arrests and public prosecutions, but they still need to intensify their crackdowns.
Like telecommunications network fraud, online gambling seriously infringes on the legitimate economic rights and interests of the people and the healthy development of the economy and society. Therefore, Douyu CEO Chen Shaojie's involvement in gambling is just the beginning, far from the end!
I hope everyone recognizes the essence of gambling, no matter how many layers of camouflage it wears. "Ten bets and ten cheats" and "ten bets and ten losses" are not alarmist, but are the verdict of countless lessons learned from blood and tears.
The last thing I want to say is:
Only when the Internet economic chain has justice, can the rules of the network world be bright!We can't make decisions for capital, but we can decide what kind of capital we want.
If the world can be changed for the better, it must be transformed from now on!