Continue to improve the landscape sketches of the garden expo town;It is planned to attract investment and settle in Chongqing teahouse and other characteristic exhibition garden spaces;Create a brand ...... of "happy reading" Luogang researchAfter the curtain came down on the 14th China (Hefei) International Garden Expo, in order to further realize the "Sustainable Garden Expo", Hefei Binhu Science City, as the main force of operation, is playing a big game of chess, and will build characteristic commercial streets in the future, revitalize the city exhibition park, and create a new scene of wisdom and cultural tourism.
Dig deeper into the culture of Garden Expo and Luogang Airport.
One-stop experience non-stop.
If you want to say what is the most popular check-in point in Hefei Garden Expo Park, Hefei Garden Expo Town can definitely enter the third list. It is a combination of the original Luogang Airport complex and is the "commercial gathering place" of the entire park.
How to realize the business gathering place from "Internet celebrity" to "long-term red", space companies have been thinking. "In the future, we will further upgrade the commercial operation of Garden Expo Town, actively introduce famous stores and first stores, and enrich the content of the business. Xu Hao, deputy general manager of urban space operation and management of Hefei Binhu Science City, said.
In fact, from the beginning of its establishment, the space company has built the "amusement park" into a "landmark" and created a one-stop experience of "consumption, play, and display" as its goal. In accordance with the strategy of '10% first-store brand + 40% local promotion brand + 50% well-known brand', the company has introduced more than 80 merchants in Hefei Garden Expo Town, forming six major commercial clusters of hotels, catering, cultural and creative, sports, entertainment and research, and up to now, the merchants have achieved a total revenue of about 49.1 million yuan.
How to create a more distinctive commercial street on this basis?Space companies have long had plans. In order to further tell the story of Luogang, in the future, we will continue to start from the most resonant urban memory, dig deep into the cultural elements of Garden Expo and Luogang Airport, and strengthen the theme of the characteristic commercial block of Garden Expo Town.
At the same time, the Garden Expo Town will focus on the leisure experience of tourists and citizens, add more rich parent-child amusement, online celebrity retail and other formats in the business content, and use popularity, popularity and word-of-mouth as the signboard to enhance popularity and attractiveness.
In addition, the "nightlife", which is popular among young people, is also planned by the operation team. In order to better develop the night economy, they will continue to improve the landscape sketches of the garden expo town, improve the lighting project as a whole, and light up the night tour scene.
Raise "garden" with "garden".
It is planned to attract investment and settle in Chongqing teahouse.
"Red Wall and White Snow" is the most photographed Beijing Garden, and "National Treasures" gather in the most "Bashi" Chengdu Garden ......In order to hold this Hefei Garden Expo, Hefei invited all participating cities to enter the Hefei Garden Expo Park, and built 38 urban exhibition parks with local characteristics and loved by tourists.
After the closing ceremony of the Hefei Garden Expo, 38 urban exhibition parks will be retained as permanent buildings, so where will the maintenance costs of the exhibition parks come from in the future?The operating company has formulated a plan to raise a "garden" with a "garden".
In order to make the city exhibition park "self-sufficient" and achieve a balance between income and expenditure, the operation team closely connected the temporary exhibition with the permanent operation. "Take the operable space in Chongqing Park as an example. Tea drinking is a traditional custom in Chongqing, and Chongqing's old teahouses have a long history and are well-known. Xu Hao introduced that in the future, the company will combine Chongqing's unique regional culture, with the unique characteristics of Chongqing Garden's "Mountain City Trail", and plan to attract investment to settle in Chongqing Teahouse, meet friends with tea, and make Chongqing Garden a good place for citizens to drink tea and chat.
In the Hefei Garden Expo Park, there are many similar exhibition park operation spaces, some of which have been put into operation during the session, such as the "rice noodle shop" in Nanning Park, the "special snack shop" in Xinjiang Park, etc.
How to attract more people by creating a characteristic exhibition park, so as to drive consumption and make the exhibition park self-sufficient?In addition to utilizing the leasable space of the City Exhibition Park, the operation team has many ideas. For example, it provides services such as special birthdays, team building and gatherings, and each exhibition park can host small business activities. In the future, these ideas will be put into place one by one in combination with the actual situation.
Create a brand ...... of "happy reading" Luogang research
Driverless buses "run cool" in the park, unmanned vending vehicles shuttle through the crowd to "solicit" business, and dynamic lasers "dance" in the air ......During the Hefei Garden Expo, these high-tech products were "put on the shelves" to deduce a different landscape. Hefei is striving to build a scene test field with the whole area of Luogang as the carrier, and promote the integration of the ecological beauty, application scenarios and scientific and technological innovation attractions of Luogang Park.
According to reports, during the Garden Expo, the new technologies and new products of more than 500 science and technology enterprises were fully displayed and applied in the scene of the park. In particular, it has built an aviation experience research base with high standards, introduced the first to open the "two mountains and one lake" tourism route, and carried out a series of characteristic market-oriented business projects such as drone shows and children's aviation research, which are widely welcomed by the masses.
Next, the space company will build the "Xiyue" Luogang research brand, form a research course system, and hold a series of post-research activities in the Garden Expo Park, and enrich the Garden Expo scene through activities such as "Painting the Garden Expo", "Speaking the Garden Expo", "Writing the Garden Expo" and "Singing the Garden Expo". On December 31st, Panchromatic Light Display will bring you a unique New Year's Eve light show in Guangqu Garden.
The park will make further efforts in brand building and promotion. "Building a cultural tourism brand is a protracted battle, at present, Hefei Garden Expo Park is still in the exploration stage, the future will further think about the positioning and brand promotion of the commercial format of the Garden Expo Town, to attract strong business investment, enterprises to build bridges and live sources, do a good job in project resource reserves, timely recruitment and brand promotion, for the later normalization of investment planning layout. Xu Hao said.
The meeting period has passed, and the garden expo is sustainable. What surprise blind boxes will be opened in Hefei Garden Expo Park?Let's wait and see.
Hefei Tong client-Hebao reporter Zhuang Wenqian.