Due to the uncertainty of the external environment and the strict control of data security compliance in China, with the rise of domestic CRM softwareIn order to achieve independent and controllable local business, large domestic enterprises and multinational groups choose to replace international CRM brands through domestic CRM. Compared with international CRM brands, domestic CRM manufacturers born and raised in Sri Lanka have a better understanding of the needs of local business, such as:Schneider, Hytera, Mengniu, BGIand other large enterprises common choice - easy to sellFor ten years, we have been polishing our product capabilities around customer needs, successfully replacing international CRM brands, and have won unanimous praise from enterprises
SalesEasy CRM is very powerful, and there are two things that I didn't expect to be impressive: I didn't expect to complete the comprehensive replacement from Salesforce in such a short time, and I didn't expect SalesEasy to be able to support Hytera's global business beyond expectations. The growth rate of sales is visible to the naked eye, and the annual progress in platform capabilities is very large. ”
Yu Ping, CIO of Hytera.
Judging from the results of the project, we chose to sell easy three years ago, although we felt that there were some risks at the time, but now looking back, we made the right choice. —Schneider Electric Global Cdopeter Weckesser
The reason for thisThe domestic CRM represented by SalesEasy not only continues to catch up with international brands in terms of platform capabilities that large enterprises value most, but also continues to explore product integration, user experience, social integration, etc., apply new technologies, and constantly build product barriers to help local business continue to grow.
Below, we will start from 6 aspects to disassemble in detail how domestic CRM products can better serve local business:
The business of large enterprises is complex and changeable, and a powerful PaaS platform is a rigid need
The business of large enterprises is complex, and complex business scenarios and business processes cannot be realized through standard SaaS products, requiring a high degree of customization. In addition, in the fierce market competition, the IT department needs to respond quickly to the business, and the traditional development model can no longer meet the business needs of the enterprise.
Domestic CRM sales can meet the highly personalized business needs of enterprises, and quickly build business applications through SaaS+PaaS mode to support complex and changeable business needs. At the same time, the low-level PaaS platform can easily build innovative applications through visual components, greatly reduce the amount of development, and quickly respond to business needs.
In addition, in the process of CRM domestic substitution, the efficient and complete migration of CRM system is crucial. SalesEasy CRM can be compatible with the international CRM brand platform architecture to achieve complete and efficient migration of functions and dataReduce the time and capital cost of system migration for enterprises. At present, SalesEasy has helped large enterprises such as Schneider and Hytera to successfully replace the internationalCRM brand to escort its local business.
SalesEasy CRM: Model-driven PaaS + SaaS to support the complex and changeable business needs of enterprises.
To build a front-end customer management platform, integration capability is the first choice
In the selection of digital software, unlike Europe and the United States, which procures first and then integrates, Chinese local enterprises are more inclined to choose products with integration capabilities to reduce the cost of integrated development and avoid problems such as data silos. Coupled with the fierce competition in the market environment in the past two years, medium and large enterprises are gradually building front-end customer operation platforms, hoping to improve the efficiency of business collaboration and better serve customers through integrated marketing service business. In the sub-sales model, the channel has mastered a large number of customer resources and has become an important part of customer management, and brand owners need to empower and manage partners. Although international CRM brands have landed in China, only some products have been launched at present, and the product capabilities are lacking, which cannot meet the needs of integrated operation of enterprises.
SalesEasy CRM opens up the business process of marketing, sales and service, and coversThe whole life cycle of customers helps enterprises achieve integrated management。On this basis, partners are included in the customer management system to realize the full life cycle management of partners and improve the efficiency of partner management.
Sales is easy to realize the integrated management of sales, sales, service and channels for enterprises.
User experience is efficiency, and ease of use is key
For business users such as sales and customer service, the CRM system is used more frequentlyThe rationality of the layout, the convenience of page operation, and the speed of page loading directly affect the work efficiency of business personnelEspecially for sales staff, who often go out to visit customers, need to check in through the mobile app, and record the follow-up of customers at any time, which puts forward higher requirements for the operation experience of the mobile app. In the European and American markets, where international CRM brands are located, PC office occupies the mainstream, and the mobile page experience is poor through PC adaptation, which cannot meet the requirements of domestic users.
As early as 2013, SalesEasy launched a mobile app to continuously optimize the user experience, and launched it this yearNEO UI comprehensively optimizes the system layout, reduces system operation costs, displays information more clearly, and promotes business faster。In addition to the web and mobile terminals, NEUUI is also suitable for mini programs and H5Enterprises can provide good application experience for enterprise customers and partners through digital customer channel space, service mini programs, partner mini programs, etc., and improve customer satisfaction. (For more information about neoui, you can read about it here).
SalesEasy launched NEUI to achieve a leapfrog upgrade of experience and efficiency.
Multinational enterprises "follow the local customs" to directly connect with customers, and social integration is a must
With the rise of domestic social software, WeChat has become the most efficient channel for domestic enterprises to connect and serve customers. In addition to local enterprises, multinational companies have gradually realized the value of enterprises to efficiently and directly connect with customers through social networking in the process of localized operation. However, international CRM brands have always regarded email as the main channel for enterprise marketing and service, which is more suitable for overseas business scenarios and cannot meet the needs of domestic enterprises to efficiently connect with customers.
SalesEasy CRM is deeply integrated with the WeChat ecosystemQuickly connect customers through enterprise micro + WeChat, precipitate customer interaction data, empower sales to accurately follow up customers, and improve service efficiency and customer service satisfaction. PassedThe upstream and downstream + channel digital space applet of the enterprise micro enterprise and micro can efficiently and directly connect to dealers across the countryto achieve efficient brand-channel synergy and promote the growth of partner business. (For more information about the upstream and downstream of enterprise micro and CRM connection, you can click here to learn).
SalesEasy can efficiently connect customers (left) and channel partners (right) through Qiwei + WeChat
Real-time feedback on the current status of the business, embedded BI to help
From the process to the comprehensive precipitation of data, it is necessary to conduct a granular enough perspective according to the data, so that enterprises can find out whether the business strategy and implementation are in place. In addition, enterprise data is updated in real time, and data analysis must also keep up with data changes and provide real-time feedback on business changes.
SalesEasy CRM helps enterprises easily achieve data analysis on the basis of data compliance. Embedded BI is built on CRM, which can reflect business conditions in real time through drill-down and linkage, find business trend changes through year-on-year analysis, and visualize reports to make problems available at any time, truly realizing data-driven business. This yearneobiIt has been upgraded from four aspects: data collaboration, analysis experience, analysis capabilities, and best practices, making business analysis more efficient and intuitive, greatly improving user work efficiency, and making business analysis one step faster. (How does neobi improve the efficiency of data analysis?)You can find out here).
Neobi integrates data analysis into business scenarios, making data analysis more intuitive.
The efficiency remains the same, the cost is halved, and the AIGC application becomes a powerful tool to reduce costs and increase efficiency
The application of new technology is the basis for the survival and development of enterprises, and the sooner enterprises enter the market, the sooner they will benefit. With the rapid development of AIGC technology, its strong capabilities in human-computer interaction and content generation are valued by enterprises, and they are looking forward to integrating AIGC into business scenarios to reduce costs and increase efficiency.
The CRM system contains a wealth of business scenarios, which lays the foundation for the application of new technologies. As a leading CRM manufacturer, SalesEasy keeps up with new technology trends, integrates AIGC capabilities into four high-frequency business scenarios of pre-sales consultation, potential customer mining, data search, and after-sales service, and its intelligent capabilities run through the whole process of marketing services, reducing enterprise service costs and greatly improving business productivity. (How to subvert business productivity by applying AIGC capabilities in the CRM system, you can click here**related***.)
SalesEasy applies AIGC capabilities to CRM business scenarios to greatly improve productivity.
The special market environment in China has created special business scenarios and business needs for enterprisesIn the process of accompanying the growth of the enterprise, the domestic CRM like SalesEasy continues to polish the products with the business scenarios and business needs of the enterprise, so that the products are more suitable for the local business。In contrast, the main market of international CRM brands is still overseas, and there is a lack of deep-level, close-up and long-term observation of the business of domestic enterprises. The domestic replacement of CRM is not so much a choice made by enterprises to achieve independent control, but more like an active vote driven by local business.