2023 is coming to an end, and people are looking back and thinking about this year, looking forward to the arrival of 2024. At the end of the year, Huawei released Andy Lau's interview** "Extraordinary is to make the ordinary out of the wonderful",* in which Andy Lau, as the "Huawei Mate 60 RS Extraordinary Master Brand Ambassador", shared his understanding of the extraordinary master, inspiring people to dare to pursue the extraordinary and dare to achieve the ultimate in their own field.
In 2023, Huawei released a new ultra-high-end brand, "Ultimate Design", and launched its first mobile phone product, the Huawei Mate 60 RS, demonstrating Huawei's determination and strength in the high-end market.
HUAWEI Mate 60 RS is the first mobile phone product of "Ultimate Design", breaking through the traditional mobile phone design, choosing ceramic and metal as the back cover material, and equipped with a new basalt tempered Kunlun glass, showing the ultimate aesthetics and craftsmanship. In addition, the product also has dual satellite communication functions and quiet call functions, which are favored by consumers and become an absolute hit in the mobile phone industry.
Huawei has decided to step out of its own ultra-high-end brand route and firmly enter the high-end market, no longer seeking the blessing and endorsement of other brands. With the goal of ultimate innovation, aesthetics, and craftsmanship, Huawei Extraordinary Master has ushered in a comprehensive upgrade of the industry. In the future, Extraordinary Master is expected to get involved in other terminal fields such as smart screens and smart cars, leading the new development direction of the high-end market.
Andy Lau's "Extraordinary Way" is highly consistent with the spiritual concept expressed by the HUAWEI Mate 60 RS Extraordinary Master, which together conveys the spirit of courage to pursue excellence, bringing strength and warmth to consumers at the end of the year and the beginning of the year.
At the same time, the newly launched Huawei Mate 60 RS Extraordinary Master has also won the favor of consumers and has become the focus of the market. With Ultimate Design expanding its influence in the future, the brand's influence will be further expanded, and we believe that Huawei's future in the ultra-high-end market will be even more exciting.