Recently,HuaweiwithApplesThey released their latest high-end flagshipsMobile phones, triggeredSmartphonesA new wave of the market. Over the past few years,ApplesIt has always occupied a dominant position in the high-end market. AlthoughHuaweiIt also has a certain appeal in the high-end field, but due to the influence of a variety of external factors, its actual product sales performance is not ideal. However, the latest released data shows that in the second quarter of this year,ApplesThe domestic market share reached 172%, ranking second;WhileHuaweithen 11The 3% share ranked sixth. This means:ApplesWith high-end products in the wholeSmartphonesWith a market share of more than 15%, it is the second largest shipper. At the same time, the wholeSmartphonesThe market has been on a downward trend for several quarters, while the high-end market continues to grow. Research agency counterpointresearchThe report shows, Q2 2023SmartphonesSales fell 4% year-on-year to the lowest level since 2014. In the face of economic adversity, the high-end market is more resilient. Even inApplesInternally, the sales share of the high-end Pro model in the second quarter of 2023 increased to half of the previous quarter. Therefore, high-endSmartphonesThe market forMobile phonesIt has become a breakthrough for manufacturers. HuaweiwithApplesA new generation of flagships has recently been releasedMobile phones, respectivelyHuaweiMate60 series andApplesiphone15 series, and at the same time launched. HuaweiThe sales of the Mate60 series have been rising all the way and have become the first choice of many usersApplesWith its ecosystem and high user loyalty, it was chosen when changing phonesApplesProducts. So, over the past month,HuaweiwithApplesThey have become two major brands that have attracted much attention. Other major players such as Xiaomi, OPPO, Vivo and Honor are also planning to hit the high-end market and have launched a number of high-end flagship products in the past few years. withHuaweiwithApplesThe competition intensified throughout the high-endSmartphonesThe market is expected to usher in new changes.
Despite the wholeSmartphonesThe market has been on a downward trend, but the high-end market has shown strong resilience. counterpointResearchThe report shows, Q2 2023SmartphonesSales fell 4% year-on-year, reaching their lowest point since 2014. However, in this economic adversity, the high-end market still withstood the pressure and showed the best momentum. idcThe data shows that in the second quarter of 2023, the domestic high-end of more than $600Mobile phonesThe market share reached 231%, an increase of 31 percentage point.
The reason for this is that the high-end market has higher user loyalty and spending power. At the momentSmartphonesIn the case of fierce market competition, many users pay more attention to the quality and performance of brands and products. They are willing to choose high-end products for a better user experience, rather than being limited by low-priced products. In addition, products in the high-end market are also more focused on innovation and technology, which can provide more functions and experiences to meet the different needs of users. As a result, even in a downturn, the high-end market is still able to attract the attention and purchasing power of consumers.
HuaweiThe release of the Mate60 series is undoubtedlyHuaweiOne of the most striking events in recent times. Although there was not much pre-launch information, this series of products achieved excellent sales performance in the market. According to reportsHuaweiSince its release, the Mate60Pro has received orders of 15 million to 17 million units.
HuaweiThe success of the Mate60 series is mainly due to its powerful performance and leading technology. seriesMobile phonesThe deploymentHuaweiSelf-developedKirin9000 processors with powerful computing and graphics processing power. At the same time, it is also equipped with an advanced camera system that supports a variety of photography modes and special effects, and is able to shoot high-quality **and**. In addition,HuaweiThe Mate60 series also introduces advanced screen technology and artificial intelligence features to enhance the user experience. These excellent features and functions make for:HuaweiThe Mate60 series has become the first choice for many consumers to choose a new phone.
ApplesiphoneThe release of the 15 series wasApplesA moment that fans have been waiting for for a long time. ApplesWith its unique ecosystem and user loyalty, it still maintains a strong market position. According to analyst Ming-Chi KuoThe report showsApplesiphoneOrders for the 15ProMAX have been raised to 35 million units, indicating that its sales momentum is still strong.
ApplesiphoneThe 15 series continuedApplesConsistent design and quality, but also a series of upgrades and innovations. **iphoneA more advanced processor and camera system have been used to greatly improve performance and shooting results. In addition,ApplesThe interconnection between terminal devices and the ecosystem has been continuously improved, and users can enjoy a more convenient and smooth user experience. Such features and advantages make:ApplesUsers still choose when they buy a new phoneApplesproducts, and on **iphoneExpectations are high.
withHuaweiwithApplesIncreasing competition in the high-end market throughout the high-endSmartphonesThe market will also face change. At present, the new machine has been releasedHuaweiwithApplesIt will continue to consolidate its dominant position, while other mainstream manufacturers are also ready to make efforts in the high-end market. Brands such as Xiaomi, OPPO, Vivo and Honor are all planning to launch a new generation of flagship products, which will be launched one after another. It is foreseeable that with the intensification of competition, the market share of dominant brands will further grow, while brands without competitive advantages will face a decrease in market share, and the entire market pattern will undergo new changes.
Although overallSmartphonesThe market is showing a downward trend, but at the high endSmartphonesThe market performance is strong, with high spending power and user loyalty. HuaweiwithApplesHigh-end flagship products were released respectivelyHuaweiMate60 series andApplesiphoneThe 15 Series also achieved good sales performance. HuaweiThe mate60 series has attracted a large number of users with its powerful performance and leading technologyApplesIt relied on its ecosystem and user loyalty to maintain its market advantage. As other mainstream brands have launched a new generation of flagship products, high-endSmartphonesMarket competition will further intensify, and the market pattern will also change.