What happens if the refund rate of the independent station is too high?
When the refund rate of the independent station is too high, it may have some negative effects on the seller and the platform:
Credibility is damaged:A refund rate that is too high can lead to damage to the seller's credibility. Customers often tend to choose sellers with good reviews when shopping, and a high refund rate can cause sellers to lower their reviews, which in turn can affect sales.
Repetitive work:A high refund rate means that sellers need to deal with more refund disputes and relist listings. This will increase the seller's workload and time cost, and reduce efficiency.
Platform Warnings or Penalties:Independent website platforms usually have zero tolerance for sellers with excessively high refund rates. When the refund rate exceeds the limit set by the platform, the seller may receive a warning notice from the platform, or even be suspended or closed from the store.
How to solve the refund dispute of the independent station?
1. Send clear order information in a timely manner
From confirmation to delivery, communicating the order with the customer can go a long way in alleviating the customer's anxiety and reducing the chargeback caused by complete chaos.
2. Respond to customer inquiries in a timely manner
In most cases, the best way to process a refund is to resolve the dispute before it escalates. If a customer is clearly unhappy with their purchase, the merchant should immediately bring up whether the customer needs a refund, exchange, or other solution that meets their expectations.
3. Use a clear payment descriptor
When a customer checks a bill, they may think it's a fake charge or even a fraud. By ensuring that the billing descriptor is clear, merchants can save themselves a lot of headaches.
4. Establish a clear return policy
Regardless of the return policy of the self-built website, the seller should tell them in advance. When customers are unhappy and realize that they can't get the expected return or exchange, it's better to use restrictive rules to drive some customers away than to have them return the order.