[Editor's note] behind all the behaviors and decisions of the enterprise, in fact, the shadow of the corporate culture. Especially when a crisis comes, its value can be more demonstrated. 2023 is a year for enterprises to seize the opportunity to climb in the post-epidemic era, and the problems exposed by many industries and enterprises in the development are also valuable experiences. This magazine takes stock of the events worth remembering in the past year from the perspective of corporate culture.Hot search tipping point: "fan circle" culture meets corporate cultureEvent Recap:The "small composition" incident selected by Dongfang is undoubtedly the most lively company "infighting" this winter. The claim of his Douyin account, "Every small essay production is the result of the team's collaboration of friends", was understood by the outside world as a backstabbing anchor Dong Yuhui, this remark ignited a multi-party debate, and even aroused the anger of Dong Yuhui's "mother-in-law" fans, and even ran to a friend to brush the live broadcast for Dong Yuhui.
As the incident continued to ferment, Yu Minhong, CEO of Oriental Selection and founder of New Oriental, responded successively, and Dong Yuhui also released a thousand-word long article to explain. However, CEO Sun Dongxu buttoned the hat of "Fan Circle" to fans, and exposed Dong Yuhui's "more than 10 million" salary, which caused Dongfang Selection's stock price to plummet, and the loss of fans was as high as 2 million in a few days, and finally Yu Minhong came out to apologize and admit that there was a big problem with the company's management.
On the evening of December 17, Oriental Selection issued an announcement on the Hong Kong Stock Exchange, relieving Sun Dongxu of his position as chief executive officer and removing him as executive director of the company. On the 18th, Yu Minhong and Dong Yuhui, the "senior partner of Oriental Selection", appeared in the live broadcast room of Oriental Selection to review the matter and announced that they would set up an independent studio for Dong Yuhui. and said, "If Yuhui leaves Dongfang Selection, the ownership of the account will belong to him." ”
One sentence comment:Dongfang Selection, which has been bathed in traffic dividends, is facing a severe test of traffic backlash. How to deal with the relationship between its star employees and other employees is also testing the management and culture of the enterprise.
Hot search tipping point: Dong Mingzhu stood on the opposite side of young people
Event review: Since the resignation of Gree Internet celebrity employee Meng Yutong in May, Dong Mingzhu has repeatedly expressed his dissatisfaction with him in public. In the induction ceremony of Gree Electric College students, Dong Mingzhu said that he had taken a fancy to Meng Yutong's diligence and was selected to be a secretary, but he was not satisfactory at work, and only wanted to use the Gree platform to be an Internet celebrity, and said that he only wanted to make more money and was no different from the walking dead.
And Wang Ziru, another star employee of Gree, said innocently that he had not read the salary slip, and just wanted the office to be closer to the chairman so that he could learn from her. Let the whole network of workers be embarrassed, is the road to career growth from "questioning Wang Ziru" to "understanding Wang Ziru" and then to "becoming Wang Ziru"?
Dong Mingzhu has won the respect of the industry and users over the years with her tenacious character and unique business vision. However, in recent years, her public criticism of young employees has raised questions about her management philosophy and employment attitude. Affected by this series of remarks, the share price of Gree Electric Appliances was also sharply **, and its market value fell by more than 13.2 billion in one day.
One sentence comment:As an entrepreneur with rich management experience, Ms. Dong Mingzhu should pay more attention to her words and deeds and avoid making too sharp remarks in public. At the same time, she should also pay more attention to the needs and expectations of young employees, and understand their real thoughts and feelings.
Hot search tipping point: Alibaba's biggest organizational restructuring in 24 years
Event Recap:On March 28, Daniel Zhang, Chairman and CEO of Alibaba Group, released a letter to all employees entitled "Only Self-Transformation Can Create the Future", initiating the governance reform of the new company. Under Alibaba Group, six business groups and a number of business companies will be set up, including Alibaba Cloud Intelligence, Tmall Commerce, Local Life, Cainiao, International Digital Commerce, and Dawen Entertainment. The Board of Directors will be established separately to implement the CEO responsibility system under the leadership of the board of directors of each business group and business company, and Alibaba Group will fully implement the management of the holding company.
The magnitude of this change is unprecedented in Ali's 24-year history of development, and it is the most drastic change in production relations. Daniel Zhang emphasized. As soon as the news was issued, Alibaba's U.S. stock rose to nearly 8% in pre-market trading.
On June 20, Daniel Zhang announced through a letter to all employees that Alibaba's new business cluster of 1+6+n has basically taken shape, the boards of directors of each business group have begun to operate, the listing and financing plans of multiple businesses have also been launched, and the holding group will mainly assume the role of innovation incubation base, and he also announced that he will step down as chairman and CEO of Alibaba Holding Group on September 10 this year. Since then, he has served as the chairman and CEO of Alibaba Cloud Intelligence Group.
One sentence comment:"If you don't embrace change, you will become rigid, and if you don't change yourself, you will be defeated by the times."
Hot search tipping point: a palace fight drama of "the triumphant return of the expelled founder".
Event Recap:On November 17, OpenAI officially announced that Sam Altman, the "father of ChatGPT", would dismiss CEO and leave, saying that he had never been honest in his communication with the board of directors, hindering the board's ability to perform its duties. After being ousted, Ultraman appeared at the headquarters holding a visitor badge to negotiate, but the negotiations failed, and Ultraman decided to leave, and dozens of employees followed him.
While everyone was speculating about Ultraman's next move, at midnight on the 19th, Microsoft CEO Satya Nadella announced that Altman and co-founder Greg Brockman and colleagues would join Microsoft to lead a new advanced artificial intelligence research team. More than 700 employees signed a joint letter threatening the resignation of OpenAI's board of directors and demanding the reinstatement of Ultraman and Greg Blockman.
In the end, this drama ushered in a happy ending: on the evening of November 21, local time, OpenAI announced that Sam Altman would return to the company as CEO, and the company's board of directors would also change, Altman said: "Everything I have done in the past few days is to keep this team and its mission intact. With the support of the new board of directors and Satya (CEO of Microsoft), I look forward to returning to OpenAI and building on our strong partnership with Microsoft." ”
One sentence comment:OpenAI's unique management structure has shaped its unique corporate culture, and to a certain extent, OpenAI's infighting is actually a controversy between humans and artificial intelligence, which is reflected in the contradictions at the company's management and strategic levels.
Hot search tipping point: The apology letter of a well-known company is not as well written as AI
Event Recap:In April, according to online reports**, two female staff members at the BMW MINI China booth at the Shanghai Auto Show refused to provide ice cream giveaways to Chinese visitors, saying that they had been distributed. However, a foreign visitor came to inquire, and the staff took the ice cream out of the cooler and gave it to the other party. Visitors at the scene immediately questioned the behavior, and after the ** was uploaded to the Internet, many netizens were hotly discussed and strongly dissatisfied.
In response to this incident, mini China issued an apology on April 20, but the incident is still fermenting, and the negative voice is not reduced, the next day mini China apologized again and said: "Reserve a small part of ice cream for colleagues, ** in the 'foreigner' is an employee", "Miss etiquette is a young person who has just entered the society, everyone should be more tolerant." A series of responses were shocking, and many netizens complained that this wave of apologies was not as reasonable as ChatGPT. After this "ice cream incident", the market value of the European stock BMW evaporated by 21600 million euros (about 16.3 billion yuan).
One sentence comment:The principle of apology is sincerity, do not hide it, and do not use other facts to blur the focus, otherwise it will not only fail to achieve the effect, but also backfire.
Hot search tipping point: ** for the strike platform
Event Recap:According to CCTV News, due to the breakdown of labor negotiations, workers at General Motors, Ford and Stellantis began a strike late at night on September 14. As of Sept. 22, the strike has been extended to 38 parts distribution centers in 20 states. According to a report by the American consulting agency Anderson Economic Group before the start of the strike, the total economic losses caused by the strike will reach 5 billion US dollars, including the profit loss of the three major automakers, the losses suffered by auto dealers in the short and long term, and the losses of auto parts manufacturers.
On September 26, local time, Biden rushed to the strike site in Detroit, Michigan, becoming the first incumbent in U.S. history to give up neutrality and support the strike on the front line of the strike.
In November, the United Auto Workers reached a tentative agreement with three companies that allowed workers to receive the largest wage increase in decades while avoiding a protracted shutdown. This success has also led the Auto Workers to point the finger at non-union car companies, including Tesla and foreign companies.
One sentence comment:The strike cost the U.S. economy nearly $10 billion, however, the impact of the strike goes far beyond that, on the one hand, U.S. automakers have to bear higher labor costs;On the other hand, they must accelerate R&D and investment in new technologies such as electric vehicles and autonomous driving to cope with changes in market demand and the threat of emerging competitors such as Tesla.
Hot search tipping point: There is really a "free lunch" in the world
Event Recap:At noon on October 8, the 20th anniversary of Laoxiang Chicken, more than 1,000 stores across the country held a free lunch activity, Lao Xiang Chicken Chairman Shu Congxuan said that the traditional custom of the Chinese is to have a happy event at home, invite relatives and friends to eat at home together. At 11 o'clock at noon on the same day, the free meal activity officially began, and customers lined up in the national stores of Lao Xiang Chicken from early in the morning, and the atmosphere of "playing cards and choosing dishes" was harmonious after queuing. Some netizens said: "It's not that there is no food at home, so I want to send a blessing to the countryman chicken today." According to the feedback of the consumers present, not only are they free to eat, but they also receive eggs and other souvenirs after eating. It's really "even eating and taking", and really giving back to customers.
Netizens posted the free lunch and souvenirs of the country's chicken
One sentence comment:Hometown chicken does not forget the original intention of "fellow countryman", and sincerity is always the best marketing.
Hot search tipping point: My own company was not allowed to enter, and I was chased and beaten by employees
Event Recap:On the morning of July 31, a skirmish occurred outside the parking lot of the Baoneng Center in Shenzhen, with Yao Zhenhua and more than a dozen former Baoneng employees owed wages. According to the online rumor**, the windows and windshield of a black Mai** car were pasted with notes such as "pay me back my salary" and "14 months in arrears". Witnesses at the scene said that Yao Zhenhua was grabbed by employees who were asking for wages after getting out of the car, but he actually slipped away once in the "escape". However, the employees pursued him in groups, and eventually surrounded him, and a fierce conflict ensued, and the scene was very embarrassing. Yao Zhenhua even shouted, "You guys are breaking the law", and the besieging employees replied: "Isn't it illegal to owe wages for two years?."”
One sentence comment:The extreme practices of those who owe wages may be a desperate move, and violent wage demands are never the best solution to the problem. Many enterprises that have blindly expanded and developed savagely have reached the time when "they will have to pay back sooner or later".
Hot search tipping point: ignited the antipathy of workers to overtime
Event Recap:On April 4th, two WeChat group chat records in the mobile phone of the worker "went viral", probably the content is that the employee is dissatisfied with the leader temporarily assigned overtime during the Qingming Festival holiday and directly scolded the leader, of which the WeChat group name shows the CETC for China Electronics Technology Group *** hereinafter referred to as "China Electronics Technology") abbreviation, the next day China Electronics Technology said that the units and personnel involved in the WeChat group chat records on the Internet, non-member units and employees of the group company, for the communication, The Group Company reserves the right to pursue legal liability for the act of spreading false and false information.
On the evening of April 7, Ping An Deyang Economic and Technological Development Zone issued a police report: Chen Moulong's illegal act of deliberately spreading rumors seriously disrupted online public order, and he has been punished with administrative detention in accordance with the law.
One sentence comment:Although the confirmed "incident" was confirmed to be a fabrication of facts, every time this kind of incident of beating workers and resisting compulsory overtime comes out, it can arouse the attention and empathy of netizens, which releases the common expectation of the public: to correct the deformed "overtime culture", create a humanized workplace environment, implement the 8-hour working system and the paid annual leave system, and protect the legitimate rights and interests of workers.
Hot search tipping point: over-glorify and rationalize the sacrifice of employees
Event review: In March, a WeChat tweet from China Zhenhua Group Yunke Electronics *** WeChat *** Yunke Electronics "in 2018 was revealed, which mentioned that the employee "never asked for leave for 18 years and locked his 2-year-old child at home at night" "Never had dinner before 9 o'clock and had a very serious stomach problem" "The long-term measurement posture caused her unbearable pain in the cervical spine" "The perennial night shift sometimes even worked until the early hours of the morning, and he was separated from her husband" "His work ended at 12 o'clock in the morning because he didn't have time to find a girlfriend at work" bitter content", which aroused strong dissatisfaction among netizens. "This is clearly a celebration of suffering, which is more abominable than the suffering itself!”
One sentence comment:Despite the 2018 propaganda, the thinking of corporate managers was at least at the low level of "singing the praises of suffering to motivate employees", which really showed a pathological thinking, and now such a corporate culture should be thrown into the trash.
Text: Reporter Du Juan
Edited by Xin Ran