On December 7, 2023, Superstar Legend Group successfully held the 2024 "Superstar Legend Key Project Recommendation Meeting" with the theme of "Building an IP Matrix and Winning Legend We" in the Superstar Digital Entertainment Industrial Park "Genglian Village".
The recommendation meeting brought together many senior leaders and partners of Superstar Legend, including Ma Xinting, Chairman of the Board of Directors, Founder and Executive Director of Superstar Legend, and Liu Genghong and Wang Wanfei, the Group's best partners, who witnessed the latest developments of Superstar Legend's key projects in 2024.
In recent years, Superstar Legend has successfully launched a number of popular variety shows with keen market insight and the help of star IP, such as "Travelogue 2" with Jay Chou as the initiator. In addition, Superstar Legend also used Jay Chou's related digital intelligent person "Classmate Zhou" and "Travels 2" related 5G ringtones and other innovative forms to show its strength in the digital field.
Since its successful listing in Hong Kong on 13 July 2023, Superstar Legend's business excellence and comprehensive development potential have been widely recognized by the market. As of December 6, 2023, its share price has reached 8HK$57, an increase of 101 compared with the IPO at the time of listing**6%, which is also an impressive achievement in Hong Kong.
At this recommendation meeting, Ma Xinting, chairman of the board of directors, founder and executive director of Superstar Legend, said that Superstar Legend will form a closed loop through artist-IP-brand-channel to realize IP-empowered new retail. At the same time, Superstar Legend will also build a more diversified new economic format through the integration of key platforms, such as head programs, concerts, 5G** ringtones, and big health vertical MCNs.
In addition, Zhou Peimin, COO of Superstar Legend Group, released a superstar IP strategic layout composed of "head content IP, star IP, and derivative IP", which will further expand the camp of star IP and bring more wealth opportunities to fans and partners.
It is worth mentioning that China Mobile Migu released the 5G CRBT "Shicai Number" to confirm the right to provide protection for the important IP digital copyright of Superstar Legend Group - mainly through the creation and operation of proprietary IP such as Jay Chou and Liu Genghong to build an IP matrix, empower new retail of products, actively explore projects in the field of metaverse, and use its own advantages and unique resources to bring empowerment and change to more industries.
At the same time, Coach Liu Genghong attended the recommendation meeting and shared his healthy life concept with the guests. He said that in the future, he will be committed to promoting the concept of national fitness, and will spread a healthy life attitude and scientific fitness methods to the public in the form of "sports + fitness + ** live broadcast", so as to bring more people the fun of interaction and fitness.
In addition, Wang Yunting and Yifeng, the heads of Fat Oil, showed the results of Fat Clicker in 2023, and said that in the next 2024, they will continue to bring more diversified products and experiences to consumers who advocate a healthy lifestyle.
Looking back on 2023, Superstar Legend has achieved remarkable success in the field of e-commerce delivery. In the future, it will continue to move forward bravely and create a more brilliant future.
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*: China.com.