On December 23, 2023, the tourism promotion conference with the theme of "Hand in Hand to Create Glory" was held by China Hanyuan Stele Forest and Wansui Mountain Martial Arts City. Through the detailed introduction of the various businesses of China Hanyuan Stele Forest, every guest who came to the scene had a deep understanding of the cultural background of the scenic spot and the future trend of the scenic spot. It has strengthened the exchange and cooperation between Hanyuan and the tourism industry, and jointly created a "circle of friends" for the coordinated development of culture and tourism. Liu Dong, deputy director of Kaifeng Municipal Bureau of Culture, Radio, Television and Tourism, Chen Guangsheng, general manager of China Hanyuan Stele Forest, Zhao Weilong, marketing director of Wansui Mountain Martial Arts City, and other leading guests and more than 200 representatives of news attended the promotion meeting.
At the beginning of the event, Chen Guangsheng, general manager of China Hanyuan Stele Forest, delivered a welcome speech, he said: "Since the establishment of the Chinese Hanyuan Stele Forest, it has always insisted on carrying forward the excellent traditional culture, inheriting the spirit of hard work and selfless dedication, which has been widely supported and approved by the leaders and the public. At present, China's cultural tourism industry is booming, coinciding with the first opportunity period for the development of cultural tourism. At present, Hanyuan is making every effort to prepare for the 2024 Spring Festival Hanyuan Art Temple Fair, and firmly believes that with the close contact and cooperation of all units, it will be able to create more new heights and contribute to the development of Kaifeng's cultural and tourism industry. ”
Zhao Weilong, Marketing Director of Banzai Mountain Martial Arts City, said: "Banzai Mountain Martial Arts City is a scenic spot with the core tourism theme of the Great Song Dynasty martial arts culture, and has launched 36 live martial arts performances of more than 100 times a day all year round, achieving a panoramic systematization and showing the pride of the Great Song Dynasty martial arts and the various states of the rivers and lakes. In the future, Banzai Mountain Martial Arts City will continue to upgrade its brand, and it is bound to launch more types of martial arts-themed experience products to present better products to everyone with a new look. ”
Jia Zhipeng, deputy general manager of Henan Handa Education Information Consulting, first expressed his gratitude for the warm invitation of China Hanyuan Stele Forest, and said: "Over the years, we have brought more than 10,000 students on the research route in Kaifeng, and all students, parents and schools have recognized the research work in Kaifeng. China Hanyuan Stele Forest is our closest partner, and we are very rigorous and responsible for the research work. In the future, we will continue to deepen cooperation to achieve a win-win situation, so that more and more children can participate in the study of Hanyuan!”
Then Xiao Junfeng, deputy general manager of China Hanyuan Stele Forest, introduced everyone to experience the beautiful scenery, profound culture, colorful Chinese music performances, and vivid interactive experience of China Hanyuan Stele Forest at close range, presenting a wonderful cultural feast of Hanyuan for the guests, and a detailed research introduction to take everyone to understand the interesting research class. This promotion allowed the participants to have a deeper understanding of the Chinese Hanyuan Stele Forest.
Han Longfei, marketing manager of Banzai Mountain Martial Arts City, also introduced the advantages and characteristics of Banzai Mountain Martial Arts City in detail to the guests, as well as the planning and outlook of the temple fair in 2024.
The promotion session has come to an end, and the 2023 commendation session is exciting. Liu Dong, deputy director of the Kaifeng Municipal Bureau of Culture, Radio, Television and Tourism, presented awards to the heads of three travel agencies that have achieved excellent results: Heze Sunshine Travel Agency and Henan Handa Education Information Consulting, Zhengzhou Jinyu Education. Xiao Junfeng, deputy general manager of China Hanyuan Beilin, signed a strategic cooperation agreement in 2024 with a number of cooperative units such as Heze Sunshine Travel AgencyHan Longfei, marketing manager of Banzai Mountain Martial Arts City, signed a strategic cooperation agreement in 2024 with Henan Handa Education Information Consulting*** and other cooperative units.
The promotion meeting ended successfully, and the guests followed the docent to visit the Chinese Han Garden Stele Forest.
The Chinese Hanyuan Stele Forest not only has beautiful landscapes, but also has a profound cultural heritage. On the way to carry forward the excellent traditional Chinese calligraphy culture, Hanyuan bravely shouldered the heavy burden and adhered to the original intention, and every citizen and tourist who came to appreciate and visit could deeply feel the value and charm of traditional culture. This promotion meeting not only publicized and promoted the new cultural tourism products and new formats of China's Hanyuan Stele Forest and Wansui Mountain Martial Arts City, but also deepened the cooperation with various tourism units, realized the new tourism strategy of mutual delivery of tourists and complementary products in the tourism market, attracted more tourists to "go in both directions", boosted Kaifeng's cultural and tourism industry to a new level, achieved higher-quality development, and achieved mutual benefit and win-win development.
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*: China.com.