AMZ123 learned that recently, Klarna released the 2023 European and American Market Shopping Index, revealing the trend of hot goods in the United States, the United Kingdom, Germany, Sweden, Spain, France, Italy and Poland from January 2023 to September 2023, and the data is based on consumer information shopping through Klarna.
Beauty and fashion
Since last year, with the end of the epidemic, a large number of people have participated in tourism, sports events, movies and other activities, which has triggered a new consumption trend in the beauty and fashion category. For example, according to the Klarna Shopping Index, sales of rhinestone cowboy hats increased by 1,153% in the United States in August this year and 1,601% in all countries compared to January this year.
Tennis skirt
The data shows that tennis skirts are selling well worldwide. Of all the countries covered in the study, tennis skirt sales increased by 152% in September compared to January this year, and sales in Germany, Sweden, the United States and especially the United Kingdom increased by 248%.
Beaded bracelet
Beaded bracelets are all the rage, with sales up 157% in all countries. In addition to being popular in Italy, France, Poland, Spain and the United Kingdom, sales of beaded bracelets jumped 91% in the U.S. and 108% in Sweden in September.
Pink nail polish
According to the data, as of September this year, sales of pink nail polish increased by 332% in Italy and 146% in all countries, with significant increases in other countries such as France, Poland, Spain, the United Kingdom and the United States.
Liquid metallic eyeshadow
Liquid metallic eyeshadow is the latest cosmetic trend, with sales up 79% in Germany in the first nine months of the year and 82% globally.
Pink suitcase
The data shows that between January and August 2023, sales of pink luggage increased by 254% in all countries, especially in Spain, where sales increased by 245%, followed by the United States and the United Kingdom.
Home décor
In 2023, home décor is gradually shifting from gray and minimalist to a trend of rich colors and shapes, with bright colors, wavy mirrors, plaid blankets and geometric candles becoming popular items. The data shows that sales of wavy mirrors increased by 168% in the UK, 166% in Germany and 614% in all countries.
Pillow decoration
Data shows that in the first nine months of this year, pillow upholstery sales increased by 413% year-on-year, and in the United States by 222%, and pillow upholstery sales in other markets such as Sweden, Spain, Italy and Germany were also strong.
Plaid blanket
The data shows that in all countries studied, plaid blanket sales increased by 202%, especially in the United States, where sales increased by 96% year-on-year.
Striped carpet
Compared to January 2023, the total sales of striped carpets in all countries increased by 90% in August, especially in France, where sales increased by 142%, followed by Poland and Sweden.
Geometric candles
Geometrically shaped candles are very popular worldwide, especially in the United States and the United Kingdom. The September 2023 geometric candle sales increased by 274% in all countries compared to January 2023.
Party supplies
According to the Klarna Shopping Index, global consumers are more willing to party, with sales of everything from movie projectors and ice buckets to aromatherapy oil diffusers and sustainable glass straws. From January to September 2023, sales of mini projectors increased by 84% in all countries and by 77% in the United States.
Corkscrew
The Klarna Shopping Index shows a significant increase in corkscrew sales in the run-up to summer, with sales in all countries up 89% in May.
Glass straws
The Klarna Shopping Index shows that sales of glass straws in all countries increased by 107% in August compared to January this year, and are especially popular in the United States, the United Kingdom and Sweden.
Ice buckets
Ice buckets are all the rage in Germany, Sweden and Spain, with sales increasing by 175% in all countries. And in the U.S. and the U.K., sales of ice machines jumped 313% in September.
Essential oil diffuser
In the UK, sales of electronic essential oil diffusers increased by 132%, followed by Germany, France and Italy. Sales of electronic essential oil diffusers increased by 93% across all countries.
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