More than 300 companies participated in the exhibition, a number of Guangdong time-honored brand innovation achievements were released on the spot, and the brand Bay Area activities were carried out ......On December 16, the opening ceremony of the 2023 Guangdong-Hong Kong-Macao Greater Bay Area Time-honored Brand (Culture) Expo (hereinafter referred to as the "Time-honored Brand Expo") was held in Hall 7 of the Shenzhen Convention and Exhibition Center (Futian). With the theme of "Gathering Time-honored Brands and Enjoying a New Life", the Expo aims to give full play to the positive role of time-honored brands in promoting the expansion and quality of service consumption, releasing the consumption potential of residents, and inheriting and developing the excellent traditional Chinese culture, creating a time-honored brand display and innovation platform with international influence, promoting the opening up of the Guangdong-Hong Kong-Macao Greater Bay Area, deepening inter-regional exchanges and cooperation, and helping time-honored brands to show the charm of their corporate brands to the world.
A number of Guangdong time-honored brand innovation achievements were released on the spot
As the first cross-regional time-honored brand industry event held in South China, this year's Time-honored Brand Expo organized 1 opening ceremony, 1 exhibition, 1 brand Bay Area tour, 1 time-honored brand high-quality development work conference and 10 professional forums, bringing together Chinese time-honored brand enterprises, local time-honored brand enterprises, well-known consumer brand enterprises at home and abroad, time-honored brand related service organizations, universities, scientific research institutes, think tanks, etc., to create an important platform for the Guangdong-Hong Kong-Macao Greater Bay Area to show the innovation and imagination of time-honored brands to the world. He Jun, Deputy Director of the Department of Commerce of Guangdong Province, released the "Review Results of China Time-honored Brands in Guangdong Province" and "2023 Typical Cases of "Integrity and Prosperity" in Guangdong Province.
Guangdong Province China Time-honored Brand Review Results" release site. Photo courtesy of the correspondent.
It is reported that the time-honored brand expo will last until December 18, with a total exhibition area of 15,000 square meters, with two exhibition halls, namely the Guangdong-Hong Kong-Macao Greater Bay Area Theme Pavilion and the Time-honored Brand Achievement Exhibition Complex, attracting more than 300 enterprises such as Chinese time-honored brand enterprises, local time-honored brand enterprises, well-known consumer brand enterprises at home and abroad, and e-commerce platforms, covering catering and accommodation, food and beverage, retail, medicine and health, arts and crafts, consumer electronics, jewelry and watches, clothing and accessories, Furniture and home decoration and other industries, a rich variety of new products, service experience, traditional skills converge, traditional classics and modern fashion collision, to create a high-quality, high-level, international influence of the "time-honored" theme exhibition.
Exhibition site. Photo courtesy of the correspondent.
A live broadcast room will also be set up at the exhibition site to link Futian live broadcast e-commerce resources, short e-commerce platforms, head live broadcast e-commerce institutions and Guangdong-Hong Kong-Macao Greater Bay Area ** e-commerce live broadcast to bring goods. At the same time, a roadshow stage area will be built to provide exhibitors with an exclusive stage for corporate promotion, product release and project roadshow.
This year's Time-honored Brand Expo has specially carried out a brand bay area tour activity, organizing exhibitors to go to the cities of the Guangdong-Hong Kong-Macao Greater Bay Area in groups, visiting and exchanging local representative time-honored brand enterprises, new consumer brand enterprises and characteristic business districts, experiencing the innovation vitality and urban business charm of time-honored brands in the Guangdong-Hong Kong-Macao Greater Bay Area, strengthening business and cultural exchanges, and helping time-honored enterprises to show their brand charm to the world.
High-end dialogue and seek a new path for the high-quality development of time-honored brands.
The time-honored brand has a long history, has been passed down from generation to generation, has a profound cultural background and cultural heritage, is the essence of Chinese traditional culture, and is a treasure of the Chinese nation. How to adapt to the needs of the times, tap the advantages of the "old" time-honored brand, let it glow with new vitality, and become the focus of attention of the industry.
At the work conference on the high-quality development of time-honored brands in the Guangdong-Hong Kong-Macao Greater Bay Area held in the afternoon of the opening day, the heads of the Department of Commerce of Guangdong Province, representatives of the commerce departments of Guangzhou, Shenzhen, Jiangmen, Chaozhou and other cities in Guangdong, as well as representatives of Guangdong time-honored brand enterprises and Shenzhen Time-honored Brand Association gathered together to conduct in-depth exchanges on the integrity and innovation of time-honored brands and stimulate the endogenous power of enterprises, and talked about development experience and exploration ideas. At the same time, a special promotion meeting was also held for the time-honored brand area of Jiaying Ancient City in Meizhou City.
10 professional forums, 10 themes, and many industry leaders gathered to focus on the development opportunities of time-honored brands under the new trend, and conduct all-round and multi-angle exchanges and interactions from increasing the protection of time-honored brands, improving the inheritance system of time-honored brands, stimulating the innovation vitality of time-honored brands, and cultivating the development momentum of time-honored brands, so as to seek a "new" way out for "old" brands and serve the high-quality development of the economy.