Domestic mobile phones counterattacked Apple, and the 100-yuan machine and price reduction tactics won the victory
The results of the 618** event were also announced,Although 618 ended for several days,But the list of popular models still caused a lot of discussion,Of course, everyone wants to see if the domestic machine can overpower Apple,And it can be seen from the sales list,The domestic machine seems to have really suppressed Apple,On the list,In addition to the iPhone 13,The others are domestic machines,But,Can they compare?
Judging from the top10 best-selling list, iPhone 13 finally won the first place in the best-selling list, although some domestic brands have surpassed iPhone 13 during this time, but overall, iPhone 13 still has the upper hand in the promotion of 618.
However, when the iPhone 13 occupies the first place, and the second to ninth places are all domestic phones, it means that most people will still buy domestic phones, but it is undeniable that on the whole, these models do sell better than Apple.
However, if you look at it from the sales list, you will know that Xiaomi's Redmi 9 A and Redmi 10 A are the cheapest, **Only 599, especially Redmi 9 A, which can be called the "fruit of evergreen", and from 2020 onwards, it has occupied the top ten market share.
And other models,It's not too expensive,Redmi note11At 618, it has fallen to 1000 yuan,The partnership with China Mobile has dropped to 849;Redmi Note11 Pro and Honor Play 5, two models that cost more than 2000, fell in one of the 618, and the big price discount of these two models is staggering.
Obviously, the reason why these domestic mobile phones can squeeze into the top ten sales list is because of their low price, and on the other hand, because of their preferential strength, which is rare in the history of 618**.
This year's 618, major mobile phone manufacturers have taken the best efforts, including Apple. As the first to launch a 1000 yuan model, in the warm-up period before 618, iPhone 13 will directly reduce the **1001 yuan, which is the first among all manufacturers to reduce the ** model by more than 1000 yuan, at the same time, this time the price reduction effect is also very obvious, in May iPhone sales on the e-commerce platform reached 840,000 units, compared with 290,000 units in April surge 19 times.
Before 618, some domestic models were quite restrained, and no major adjustments were made, iPhone 13 dropped to 1000, and the domestic flagship machine only dropped by more than 300, but after 618 was opened, sales were not as expected, which made domestic mobile phone manufacturers a little anxious.
In the second half of the 618 event, major domestic mobile phone manufacturers have reduced prices, and the high-end models of major brands have been reduced by 1000-500 yuan. Domestic mobile phones are also constantly decreasing**, following Apple's more than 1,000 dollars, Android's leader Samsung also pressed the galaxys22** to 1400 US dollars, the two overseas giants are crazy to reduce **, domestic manufacturers also have to follow the price reduction.
Another important factor that causes the price reduction of domestic models is inventory, in the first 4 months of this year, the sales of domestic models fell by more than 30%, the inventory of major manufacturers are a lot, some experts said that the inventory of major manufacturers and major manufacturers is as high as 30 million, coupled with a large number of inventory of offline retail channels, a large number of offline retail stores of major domestic brands have appeared, which makes the dealers of major brands have complained about their products, and have carried out substantial price reduction sales across the country.
The 618 event has just passed, and as expected, the major mobile phone manufacturers have not taken it lightly, and should not have digested all the inventory, so many mobile phone brands are crazy about price cuts, and it is even foreseeable that their discounts will continue until the summer, and at this time, it is time for major domestic brands to clear their warehouses.