On December 21, 2023, the new ecological co-creation model of Mars pickup truck was officially released in Guangzhou, and the co-created models of Mars pickup off-road version, fishing version, RV version, and recreational version were all unveiled, and at the same time, together with off-road play +, fishing play +, RV play + and other circle representatives and modification companies to create a new co-creation ecology, through multi-party traffic sharing, to achieve a win-win situation.
Mars Pickup practices the concept of co-creation, has in-depth insight into market trends and customer needs in different circles and launches multi-personality pickup co-creation products, which demonstrates the hard power of Mars Pickup in product innovation, and also demonstrates its persistence and practice of co-creation concept.
Continue to co-create and open up a new model of ecological interconnection.
As early as the early stage of the launch of Mars Pickup, Mars Pickup actively united the three major circles of off-road, fishing, and RV players based on the inherent advantages of the model and the professional experience and opinions of senior players from the circle, actively explored and linked to all circles, and was committed to creating a powerful partner that integrates users' thoughts and thoughts and helps users break through the boundaries of life. On the occasion of the release of the new ecological model, Mars Pickup invited players from various circles such as off-road, RV, and fishing circles to the scene on behalf of pickup uncle Wang Qing, Hubei Zhenxu Zhu Yichao, and road surveyor Yang Guoqiang to participate in the on-site release, and awarded off-road play +, fishing play +, and RV play + trophies respectively, and jointly opened a new ecological co-creation model of Mars pickup "product co-creation, ecological co-construction, traffic sharing, and value win-win".
From design ideas to product research and development, and debut, Mars Pickup has highly integrated the needs of users in the circle and the inspiration of professional players in the development of co-created models, transforming from simply selling products to meeting the different life experience of customers in pickup trucks, and opening up a new model of ecological interconnection and common development of different circles. Based on the years of off-road, fishing, and RV modification experience of three senior players in the circle, and focusing on the needs of users in the circle, Mars Pickup cooperates with professional players represented by the three players and the majority of dealers to create co-created products with personalized and customized market needs with creative gameplay such as boutique installation and sample car modification.
The Mars pickup truck co-creation model not only brings multi-functional and cost-effective products to users in all circles, but also brings a new circle ecology and colorful lifestyle to users in all circles. Mars Pickup joins all circles of senior players to join Born Play +, builds a communication platform for the majority of circle users, realizes the traffic sharing of manufacturers, circle KOLs, and modified enterprises, so that more customers can understand Mars Pickup Co-creation products, and let more and more like-minded circle users play together, so that the product is more satisfying to users, the service is closer to users, and the life is more enjoyable for users, giving users the confidence to continue to explore life, the courage to constantly challenge difficulties, and engrave a new territory of user pickup life.
Scene models Broaden the new territory of user experience.
A variety of co-created products produced under the Mars pickup co-creation ecology not only optimize the product layout of the Mars pickup brand, but also bring a tangible upgrade experience to users in the circle.
The off-road version brought this time is upgraded by upgrading the black mamba's professional shock absorption, 285 professional all-terrain tires and racing wheels, front and rear metal racing bars, off-road style half-height covers, etc.
With the beautiful appearance and color, it highlights the "hard" and "wild" of off-road people, and meets the dreams and challenges of off-road enthusiasts for conquering mountains, rivers, lakes and seas and exploring extreme places.
The Mars pickup fishing version can be freely combined by installing a travel version of the high cover + electric lifting tent + variety magic box + extended side cabin + outdoor power supply + heavy-duty slide rail pallet + low-power car refrigerator + cooking utensils + fishing gear storage cabinet, etc., which can be disassembled at any time to meet the diverse needs of fishing and playing +.
The overall concept of the Mars 7 RV is hard roof, practicality, and lightweight, and the tailor-made hunchback box truly realizes the dual-purpose function of the Mars 7 pickup truck and RV. Provide users with a more comfortable and convenient travel experience.
With the blessing of high-quality products, we will create a new model of pickup truck value.
Adhering to the determination of category innovation and co-creation with users, Mars Pickup cooperates with all circles to create co-created products with personalized and customized market needs with creative gameplay such as boutique installation and prototype car modification, bringing pickup truck modification products with diverse personalities to pickup truck users, and bringing users a richer and more interesting new pickup truck experience.
In the future, Mars Pickup will also integrate pickup aftermarket services such as pickup truck boutique parts, pickup modification, pickup experience, pickup after-sales service, and self-driving travel team service to create a pickup+life experience center, so that more customers can understand pickup, take customers to play pickup, and constantly break through the boundaries of life, so that more people can explore different colorful lives through pickups, and lead the high-end advancement of Chinese pickup trucks and Chinese pickup life!