1. Pregnancy and child care
1.item introduction
Item Period: August 2017 - Present
Item: Landing to get consulting customers
2.Delivery strategy
Geo-targeting: Tier cities
Identity orientation: pregnancy identity, hot mom identity
Tools: Scenario-based word packs.
3.Delivery performance
ctr：0.75%
cpc：2.63
Peak consumption: 15w+
Cost of consultation: within 90-120.
IIBeauty & Body
1.item introduction
Item period: September 2018 - June 2019
Item: Landing to get consulting customers
2.Delivery strategy
Geo-targeting: multi-city (cities with physical stores).
Identity orientation: menstruation, pregnancy preparation, hot mom
Products: OCPC, website building, DMP
3.Delivery performance
ctr：1.13%
cpc：1.82
Peak consumption: 7000+
IIIMarriage and dating
1.item introduction
Item period: June 2017 - October 2019
Item: Landing to get a consultation account
2.Delivery strategy
Geo-targeting: provincial capitals
Identity orientation: menstruation, hot mom identity
Age orientation: 25 years old and above
Tools: Scenario-based word packs.
3.Delivery performance
ctr：1.64%
cpc：1.38
Peak consumption: 16w+
Registration cost: up to 150.
This article is shared by Juxuan Network "Meiyu Advertising: Leading a New Chapter of Life Services", which introduces the effects of three delivery projects, including pregnancy and child care, beauty and body care, and marriage and dating. The advertising strategy includes geographical targeting, identity targeting, and product tools, and the advertising effect includes CTR, CPC, peak consumption, and retention cost. Among them, the delivery effect of pregnancy and child care and marriage and dating projects is better, and the cost of consultation for beauty and body care projects is higher. Welcome to leave a message in the comment area, your message will be the driving force for our progress, let us grow together in the comment area!