1. Photo photography
1.item introduction
Item period: 2017-2020
Item: Landing to get a consultation account
2.Delivery strategy
Geographical targeting: multi-city (some cities with physical stores).
Products: Aided construction station, OCPC
Delivery time: 0:00-2:00, 7:00-24:00.
3.Delivery performance
ctr：0.92%
cpc：1.27
Peak consumption: 2500+
2. Wedding photography
1.item introduction
Item period: October 2018 - November 2019
Item: Landing to get a consultation account
2.Delivery strategy
Geo-targeting: multi-city (cities with physical stores).
Identity orientation: menstruation + first trimester
Age orientation: 20-35 years old
Products: Aid station.
3.Delivery performance
ctr：0.92%
cpc：2.01
Peak consumption: 7000+
3. Pro-photography
1.item introduction
Item Period: November 2018 - Present
Item: Landing to get a consultation account
2.Delivery strategy
Geo-targeting: Single local city
Identity Orientation: Pregnancy Status
Products: Aid station.
3.Delivery performance
ctr：1.22%
cpc：2.20
Peak consumption: 3000+
Fourth, pro-photography
1.item introduction
Item: Landing to get a consultation account
2.Delivery strategy
Geo-targeting: Single local city
Identity orientation: third trimester, hot mom.
Delivery performance
ctr：1.95%
cpc：1.36
Peak consumption: 1500+
Customer cost: 30-40
This article is shared by Juxuan Network "The Integration of Meiyu Advertising and Photojournalism: Creating a Personalized Visual Experience", which introduces the advertising strategies and effects of three different photography projects, including photo photography, wedding photography and parent-child photography. Targeting strategies include geo-targeting, identity targeting, and product tool selection. Delivery performance includes metrics such as click-through rate, average cost per click, and peak consumption. You are welcome to share your insights and insights in the comment area, and let's explore the mystery of knowledge together!