At the 8th New Finance Forum held recently, Lookout Think Tank and China Everbright Credit Card jointly released the "2023 Consumer Finance Industry Development", hereinafter referred to as the "2023 Consumer Finance Industry Development", which systematically expounds the specific practices of commercial banks in expanding domestic demand, promoting consumption and benefiting people's livelihood from four aspects: product design, market investment, technology upgrading and risk prevention. At the meeting, a number of industry insiders discussed the theme of "strengthening business entities to help market prosperity", and talked about how financial "living water" can better promote the release of consumption vitality and help the market prosper.
Recently, the ** economic work conference emphasized "focusing on expanding domestic demand" and "promoting consumption from post-epidemic recovery to continuous expansion", and a number of policy documents issued this year also proposed to increase financial support for consumption. The research group believes that under the guidance of the policy, the banking industry adheres to the origin of financial services for the real economy, and gives full play to the role of the regular army and the main force in expanding domestic demand and promoting consumption. All banks have carried out top-level planning from the strategic level, created a variety of brand activities around expanding domestic demand and promoting consumption, reduced credit costs while increasing credit delivery, and continuously played the role of various products and services in promoting consumption.
** pointed out that enriching the level of financial services with product design is an effective way for finance to promote consumption. For example, for customers with bulk consumption needs, banks can improve their spending power by optimizing credit productsFor younger customers, banks create customized credit cards to meet their individual needsFor rural customers, banks promote rural consumption by building a financial service system for rural revitalization.
In addition to focusing on the consumption needs of customers, the banking industry is also upgrading financial products such as tourism, culture and sports, and health to create new consumption growth points. For example, this year, the tourism industry ushered in an explosive recovery, and exploring the 'new supply' of cultural tourism has become an important strategy for many banks to stimulate new vitality of consumption, and they have made efforts to design financial products related to cultural tourism consumption. Cai Xuefeng, Secretary of the Party Committee and General Manager of the Credit Card Center of China Everbright Bank, introduced in his interpretation of the "** *
** also pointed out that from the perspective of market investment, the banking industry also tends to be refined at the marketing level, paying more attention to the integration of advantageous resources to create a full-scene service experience of "finance + life". From the perspective of technological upgrading, in the past two years, all commercial banks have been focusing on scientific and technological research and development and technological upgrading, and have continuously made efforts to deepen the online and offline consumption scene links and service upgrades, and have played a complete set of "combination punches" that use technology to serve consumers. From the perspective of risk prevention and control, in the process of supporting and serving residents' consumption, the problems and challenges faced by commercial banks are more complex, forming some hidden, online, and complex intertwined risk points. In the process of helping to expand domestic demand and serving residents' consumption, commercial banks also attach great importance to risk prevention and control while making efforts to innovate and optimize services at the front end of their business, and integrate the concept of risk control into the whole process of their business.
Xin Shuren, Secretary of the Party Committee and Chairman of Hengfeng Bank, said that Hengfeng Bank continued to optimize online financial service products such as online consumer credit and inclusive small and micro loans. On the one hand, information technology has improved the convenience and availability of financial services. On the other hand, through the establishment of a big data risk control model to "profile" users, accurately identify the risk characteristics of customers, and initially realize the upgrade from "human control" to "numerical control", the risk prevention and control ability has been significantly improved.
In the process of supporting the capital to expand domestic demand and promote consumption, we have adhered to our original mission, taken the initiative to move forward, focused on residents' consumption needs, and provided residents with all-round and convenient financial services. Zhou Yinghui, Secretary of the Party Committee and President of the Beijing Branch of the Postal Savings Bank of China, also said that the Beijing Branch of the Postal Savings Bank of China has played a combination of stimulating the consumption potential of residents and tapping the potential of consumption sources. The balance of consumer credit was about 34 billion yuan, the annual net increase of housing loans was about 2.2 billion yuan, the annual net increase of car loans was about 2.8 billion yuan, and the cumulative increase of credit card customers for the first time was 850,000 households. Focusing on residents' clothing, food, housing and transportation, we carried out online + offline consumption promotion activities, serving 470,000 customers online and more than 40,000 offline activities. Relying on "online operation" + "offline outlets dual screens", more than 80 consumption scenarios of "concentric circles" characteristic business districts have been created in Lize, Wangfujing, Xidan and other outlets.
With the implementation of a series of policies to expand domestic demand and promote consumption, the consumer market continues to recover. According to data recently released by the National Bureau of Statistics, in November, the total retail sales of consumer goods reached 4,250.5 billion yuan, a year-on-year increase of 101%, the growth rate is 2 faster than in October5 percentage points. "In the long run, consumption will play an important role in economic growth, and improving relevant financial services is an important issue for commercial banks. On the basis of existing exploration and practice, commercial banks should continue to pay attention to consumption hotspots, take the pulse of consumption trends, innovate consumer demand, and combine various means such as products, markets, and technologies to contribute to the big game of consumption. Cai Xuefeng said. (Reporter Li Yuyou).
Editor: Li Huiping.