Dianju found that in the past year, a car company not only outperformed the market with outstanding sales performance, but also became an excellent sample of "resilient growth" recognized by the industry, which is GAC Trumpchi.
In 2023, GAC Trumpchi will grow resiliently
According to the data, GAC Trumpchi achieved sales of 37,216 vehicles in November, a year-on-year increase of 4421%。The cumulative sales volume from January to November was 371,180, a year-on-year increase of 1436%, which has exceeded last year's annual results in advance, and it is expected that this year's sales will exceed 400,000. It can be seen that in the stock market with such an involution in the current environment, GAC Trumpchi is still growing sharply and leading the way
Taking a closer look at the sales structure of GAC Trumpchi, it can be found that GAC Trumpchi's achievements have a lot to do with its outstanding performance in the MPV market.
From January to November, the cumulative sales of the Trumpchi MPV family have approached 150,000 units, and the sales volume has exceeded 10,000 for 10 consecutive months, winning the first place in the MPV marketThe luxury MPV series, consisting of the Trumpchi M8 and the Trumpchi New Energy E9, has achieved a cumulative 60 months of topping the sales of luxury MPVs in China.
Thanks to GAC Trumpchi's leading edge in the high-end MPV market, GAC Trumpchi has also made remarkable achievements in "high-end", with the highest average price of a single car exceeding 170,000 yuan, surpassing many mainstream joint venture brands. In the current declining automobile market, this achievement makes the rapid growth of GAC Trumpchi more valuable.
All in all, in the high-pressure year of 2023, GAC Trumpchi has shown its strong "tenacity". And this is also worth savoring, how is the resilient growth of GAC Trumpchi refined?
With product tenacity, it will grow steadily under the new normal of high pressure
There may be many factors for the sales growth of a car company, such as market environment, marketing services, etc., but there is one thing that is necessarily unified, that is, products. A good product is always the best stabilizer for anti-stress.
GAC Trumpchi's resilient growth in sales is inseparable from its continuous improvement in the MPV market in addition to consolidating its fundamentals in the SUV and sedan fields.
2023 can be said to be the first year of the MPV explosion. With the change of China's family structure and consumption patterns, MPV models have ushered in a sharp rise and become a new growth engine, so they have become the focus of various car companies.
However, in 2023, Trumpchi MPV has successfully secured its position as "China's MPV expert", and has accumulated the trust of more than 500,000 car owners, with a market share of more than 20%. The reason for this is that Trumpchi has a detailed insight into China's social form, grasps the needs of Chinese families for "common travel", and adheres to the concept of "respecting every passenger in the car" to create each MPV model.
Take Trumpchi M8 as an example, not only does it have a first-class cockpit experience in the second row that far exceeds its peers, but it also creates a windless healthy air conditioner that considers the elderly, children and other susceptible people, and the four-tone voice recognition system accurately recognizes the front and rear row commands, coupled with a large and comfortable space, even if the three generations are in the same house, users in each position can be taken care of in place.
At the same time, Trumpchi MPV also keeps pace with the times. When the new energy MPV was exploding, Trumpchi also decisively started the road of new energy transformation from MPV, and launched the first plug-in luxury MPV - new energy E9, with China's strongest intelligent electric technology and the four core advantages of "Ningjin Zhiyuan", it strongly cut into the 350,000+ new energy market and redefined the new energy luxury MPV standard. The successful launch of the Trumpchi E9 marks the successful evolution of Trumpchi from a Chinese MPV expert to a Chinese new energy MPV expert.
Subsequently, at the Guangzhou Auto Show in November, Trumpchi shot again and officially debuted the Trumpchi new energy E8 that was launched on sale, bringing "the best choice for family cars within 250,000 yuan" with a product force that comprehensively exceeds user expectations, giving Chinese people who attach importance to family concepts a "no resistance" choice.
So far, Trumpchi has successfully built the most complete MPV model matrix on the market, covering from entry to high-end, from comfort to luxury, from fuel to new energy, fully meeting the rigid needs of high-quality family, high-end business and high-end new energy MPV vehicles, so that consumers can find the ideal choice that meets their needs in each MPV segment. It is precisely because of this that Trumpchi can still sit firmly on the throne of the sales crown when the MPV market is full of gunsmoke in 2023.
In fact, looking back on the past ten years, GAC Trumpchi seems to have grasped the market demand in each period every time. For example, with the help of the sedan trend, then seize the SUV trend to take off, and now take the high-end market as a breakthrough to expand the market territory of Chinese brands through MPVs and accelerate brand transformation.
With technical tenacity, we will increase electrification and intelligent transformation
At present, the wave of electrification is intensifying, but since last year, the idea of electrification transformation has begun to change - the growth of the pure electric market is sluggish, and hybrid and range extension are booming. In the face of this trend, Trumpchi, which has already laid out in advance, has pressed the "fast forward button" of electrification transformation.
As one of the earliest independent brands to explore hybrid technology in China, GAC Trumpchi has been deeply engaged in this field for 14 years, from the development of the first hybrid model in 2009 and the realization of preliminary trial operation, to the first DHT body and dual-motor controller structure integration in 2017, creating and mass production of parallel shaft series and parallel DHT, breaking through the global technical professional blockade;In 2021, the Julang hybrid technology platform was officially released, winning the sales championship of Chinese brand HEVs in one fell swoopGAC Trumpchi can be called a pioneer representative of China's hybrid market.
With the Julang hybrid GMC20 system, for example, it is equipped with 2The 0ATK engine uses the Atkinson cycle, 156. Ultra-high compression ratio and low-temperature cooling EGR technology, thermal efficiency reaches 4414%, which can be said to be far ahead in the same class. In addition, the first dual-motor parallel shaft series and parallel two-gear structure solves the balance between fuel consumption and power.
In 2With the 0 AKT engine and two-speed DHT structure, the Julang hybrid GMC2The 0 system has the five advantages of "quality, province, speed, quietness and smoothness", and won the title of "the first world's top ten hybrid systems" in the "world's top ten" power evaluation of the Automotive Evaluation Research Institute.
It is precisely because of the GMC2Under the successful experience of the 0 hybrid system, GAC Trumpchi once again launched a battle of technological change, innovatively integrating Juxing intelligent control chassis, Quark Zhiqiang three-electric technology and ADIGO intelligent driving ecological interconnection system to create an overall technical solution for intelligent new energy vehicles that is leading the era - Trumpchi Intelligent Electric Technology i-GTEC.
It not only set off a strong electrification offensive, but also upgraded the two major systems of ADIGO SPACE and ADIGO PILOT in terms of intelligence. At the same time, in the two major scenarios of intelligent cockpit and intelligent driving, a more humanized and convenient experience breakthrough has been achieved.
It can be seen that with the deepening of the transformation of the industry, the accumulated Trumpchi has significantly accelerated the pace of transformation, and at the same time made efforts on the intelligent + electrification track, showing a strong "tenacity" of transformation.
In addition, in the selection of technical routes, GAC Trumpchi also "does not put eggs in one basket", forming a diversified new energy route, while maintaining the advanced nature of the three electric science and technology, the first to lay out the hydrogen energy system and ammonia energy system. At present, the Trumpchi hydrogen energy test vehicle is carrying out road tests, and the ammonia energy engine is also officially unveiled, showing Trumpchi's strong technical reserves in the field of new energy.
In addition, in response to the attributes of new energy vehicles and the needs of users, GAC Trumpchi has opened a new new energy experience mode. By building a new energy experience center that is directly connected to direct services and direct sales, it has built a unique "golden triangle" communication loop of factory-store-customer in the industry, so as to create a user home for consumers that integrates the four functions of display, experience, ordering and delivery, making the car purchase process more transparent and convenient for consumers, and bringing users a new car purchase and service experience.
With tenacity, you can be willful!
During the epidemic period, the word "resilience" began to enter the management academic community and became a hot word in the mouths of entrepreneurs. According to Gartner, an international authoritative research organization, 70% of the world's CEOs will establish a "culture of resilience" by 2025 to cope with market turbulence and threats. At the same time, the report notes that 90% of global business leaders believe that organizational resilience will be at the forefront of business in the future.
How to understand resilience?In physics, toughness indicates the ability of a material to resist breaking when it is subjected to a force that causes it to deform. In Chinese culture, resilience is the character of "perseverance", and bamboo is often used as a metaphor. When it snows heavily, the trees on the mountain may be broken in large patches, but you never see large pieces of bamboo falling. They "bend" low under heavy snow, but when the clouds melt, they grow upwards.
This illustrates two things: first, it has a great ability to resist pressure, and the pressure of a moment can only make him bend temporarily, but it will not die or break. Second, it has a strong recovery and re-engineering ability.
Isn't this exactly what companies are "dreaming of" today? When encountering crises and pressures, the resilience of enterprises is the comprehensive ability of enterprises to respond quickly, resist blows, and survive and develop under pressure. Therefore, how to "cultivate resilience" has become an effective way for enterprises to cope with the new normal.
In the context of the general downward pressure on the industry, it can be seen that GAC Trumpchi's upward trend against the market is not only balanced in structure, stable in foundation, but also full of "gold content". On the one hand, the high-end MPV models represented by the M8 and M9 are "applauding" and continue to raise the brand image, on the other hand, the younger models represented by the "Shadow" series continue to refresh the market's brand awareness of Trumpchi, and combined with the blessing of Trumpchi Zhidian Technology i-GTEC technology and the moat of product competitiveness, GAC Trumpchi can still maintain "resilient" growth in a high-pressure environment.