Looking back at the Chinese auto market in 2023, the fierce competition can be described as "miserable". The more competitive the market, the more valuable the results.
According to the sales information released by GAC Trumpchi, the cumulative sales from January to November exceeded 370,000 units, a year-on-year increase of 144%, which has exceeded last year's annual results in advance, and it is expected that this year's sales will exceed 400,000. The editor of "Brother Dao Says Car" noticed that GAC Trumpchi's great contribution to this achievement lies in its MPV models.
From January to November, the cumulative sales of the Trumpchi MPV family have approached 150,000 units, and the sales volume has exceeded 10,000 for 10 consecutive months, winning the first place in the MPV marketThe luxury MPV series, consisting of the Trumpchi M8 and the Trumpchi New Energy E9, has achieved a cumulative 60 months of topping the sales of luxury MPVs in China.
Based on this, GAC Trumpchi's "high-end" has also made remarkable achievements, with the average price of a single car exceeding 170,000 yuan, surpassing many mainstream joint venture brands. In 2023, when cars are being cheapened, this achievement is even more valuable than the sales growth of GAC Trumpchi.
The road to MPV experts is getting farther and farther
With the change of China's family structure and consumption patterns, MPV models have ushered in a sharp rise and become a new growth engine, and in this field, GAC Trumpchi has long begun to occupy a place with models such as M8.
As a result, GAC Trumpchi has also secured the leading position in the MPV market with the strong boost of M8, E9, E8 and other models. Of course, in addition to the first-mover advantage, the strong insight into MPV products is also the reason for the success of GAC Trumpchi. Taking the Trumpchi M8 as an example, it grasps the needs of Chinese families for "common travel" and embodies the concept of "respecting every passenger in the car".
From the product point of view, Trumpchi M8 not only has a first-class cockpit experience far beyond the same level in the second row, but also it has created a windless healthy air conditioner to take into account the elderly, children and other susceptible groups, four-tone voice recognition system accurately recognizes the front and rear row commands, coupled with a large and comfortable space, even if it is three generations in the same house, it can also take care of the users in each position.
It is worth noting that GAC Trumpchi has also chosen to focus on MPV in the breakthrough of new energy. During the year, it launched its first plug-in luxury MPV, the new energy E9, which entered the 350,000+ new energy market with the four core advantages of China's strongest intelligent electric technology and "Ningjin Zhiyuan", redefining the standard of new energy luxury MPV.
The successful launch of the Trumpchi E9 marks the successful evolution of Trumpchi from a Chinese MPV expert to a Chinese new energy MPV expert. At the Guangzhou Auto Show in November, GAC Trumpchi once again made a move, officially launching the Trumpchi new energy E8, bringing "the best choice for family cars within 250,000 yuan", giving Chinese people who attach importance to family concepts a "no resistance" choice.
Upward development, new development
The success in the MPV field not only allowed GAC Trumpchi to make a breakthrough in sales, but also made GAC Trumpchi "upward" development step further. From January to November, Trumpchi's mid-to-high-end models accounted for nearly 40%, of which the proportion in November was as high as 436%, the average price of a bicycle is more than 170,000 yuan, surpassing many mainstream joint venture brands and becoming a shining business card for the upward development of independent brands.
It is worth noting that, to a certain extent, the high-end of Trumpchi and electrification are synchronized, and the new energy luxury MPV - Trumpchi New Energy E9 is the first model of GAC Trumpchi with a price of more than 300,000 yuan, and it is also the starting point of GAC Trumpchi's electrification transformation. Since then, the ES9 and E8 have adopted a high-flying approach, which has further improved the brand image of GAC Trumpchi.
Of course, the development of the automobile industry is inseparable from technology, and the real source of transformation is also technology. GAC Trumpchi is also well aware of this, and integrates the innovative integration of Juxing intelligent control chassis, Quark Zhiqiang three-electric technology and ADIGO intelligent driving ecological interconnection system to create an overall technical solution for intelligent new energy vehicles - Trumpchi Zhidian Technology i-GTEC, which provides continuous power for GAC Trumpchi's new energy product layout.
At the same time, in the selection of technical routes, Trumpchi also "does not put eggs in one basket", formed a diversified new energy route, and took the lead in laying out hydrogen energy systems and ammonia energy systems while maintaining the advanced nature of three-electric technology. At present, the Trumpchi hydrogen energy test vehicle is carrying out road tests, and the ammonia energy engine is also officially unveiled, showing Trumpchi's strong technical reserves in the field of new energy.
In 2023, China's auto market as a whole has experienced multiple challenges and opportunities, and GAC Trumpchi is undoubtedly the one to seize the opportunity. 2024 is coming, will GAC Trumpchi create a legend again?