The auto market at the end of 2023 is still exciting. On December 27, the ARCFOX Alpha T5 was officially launched, which is another new masterpiece under the concept of "scenario-based car manufacturing" of BAIC Blue Valley.
Since its debut at this year's Guangzhou Auto Show, the ARCFOX Alpha T5 has attracted the attention of many new generations of families with the "ceiling" strength of "Super Hexagonal Warrior". In this listing, ARCFOX Alpha T5 will show those "visible wonderful lives", as well as "invisible real kung fu", and give "all-excellent solutions to love".
The ARCFOX Alpha T5 is positioned as a pure electric mid-size SUV, with a total of 4 models and a guide price of 1558-19.980,000 yuan, respectively 520 AIR model 15580,000 yuan, 520 pro model 16380,000 yuan, 520 MAX model 17580,000 yuan, 660 max model 19$980,000. In addition, along with the launch of the new car, Jihu Motors has also launched a car purchase right worth 42,000 yuan, including a financial discount worth 10,000 yuan, a lifetime free three-electric warranty, and the gift and installation of charging piles.
At present, the homogenization competition in the new energy vehicle market is becoming more and more fierce, especially the household pure electric SUV market is rolling into a red sea. Drawing on the product development model of ICT enterprises, BAIC Blue Valley provides solutions for each specific scenario demand, and links scenarios with technology, striving to achieve the ultimate in scenario definition, meeting the individual needs of different users, and opening up a broader space.
"Scene-based car building" has added a new work
As a high-end intelligent electric vehicle brand built by BAIC Blue Valley, ARCFOX Motors ushered in a big year of products in 2023 and opened the road of "scenario-based car manufacturing". From the ARCFOX Koala, to the ARCFOX Alpha S T Forest Edition, and then to the ARCFOX Alpha T5, the concept of "scene-based car manufacturing" has been maturely practiced.
It can be seen through the ARCFOX Alpha T5 that BAIC Blue Valley has the ultimate insight into the needs of the household pure electric SUV market, and meets the needs of users in an all-round way through high-end manufacturing.
As an "all-eugenic super electric SUV", the ARCFOX Alpha T5 adopts the "cross blast" space expansion concept to achieve an ultra-high space utilization rate of 69%, ranking first among cars in the same class.
In terms of the health that users are most concerned about, ARCFOX Alpha T5 uses teether-grade materials, and innovatively develops the unique four-proof air conditioning filter and ultraviolet germicidal lamp of the same level, achieving a healthy cockpit of "zero aldehyde and zero benzene", bringing users ceiling-level respiratory health.
In terms of vehicle safety, the ARCFOX Alpha T5 body adopts solid materials, which not only meets the C-NCAP high-score five-star, but also meets the CIASI G-level design standard, and its body torsional rigidity is as high as 47119Nm DEG, which is significantly higher than that of the million-level luxury car Rolls-Royce Phantom (40000Nm Deg).
In the field of intelligent technology, ARCFOX Alpha T5 is equipped with the second-generation intelligent cockpit control and service-oriented SOA software architecture developed by BAIC Blue Valley, which comprehensively upgrades the user experience with the unique programmable cockpit of the same level. In addition, the ARCFOX Alpha T5 also has L2Level 5 intelligent driving assistance, intelligent collision avoidance system, and advanced intelligent parking functions can not only improve driving safety, but also provide drivers with more driving assistance.
In terms of power and range, the ARCFOX Alpha T5 has a maximum power of 200 kilowatts, a peak torque of 360 Nm, and a 0-100km h acceleration time of only 75 seconds. In addition, the new car also adopts an 800V high-voltage supercharging platform, which can supplement the range of 260km after 10 minutes of charging, and the maximum range can reach 660km.
It can be said that ARCFOX Alpha T5 is the answer to BAIC Blue Valley's anchoring of the market segment and typical scenario of newborn families, and exploring product differentiation competition. Prior to this, the anchoring of the new assertive mother of the ARCFOX Koala and the anchoring of the urban elite of the ARCFOX Alpha S T Forest Edition are also the specific practices of BAIC Blue Valley's "scenario-based car manufacturing", which comprehensively solves the individual needs of target users through different products.
Focusing on the full scene of parent-child travel, BAIC Blue Valley's first "scenario-based car-making" product, Jihu Koala, was launched in September this year, successfully verifying the value of "scenario-based car-making". From the perspectives of safety and security, respiratory health, contact health, comfort and convenience, ARCFOX Koala provides a warm travel space for parent-child travel, and its first parent-child health cockpit has also obtained the five-star authoritative certification of "parent-child friendly car", becoming the first model in the industry to receive this award.
With the test of ARCFOX Koala, BAIC Blue Valley also launched the ARCFOX Alpha T Forest Edition and ARCFOX Alpha S Forest Edition to meet the needs of users in the city to pursue stress reduction, health and contact with nature, so that users can also enjoy the comfort and health of the forest in the city.
It can be seen that BAIC Blue Valley has launched different products with differentiated and precise positioning, which is a high degree of unity of its concept of "scenario-based car manufacturing" in different products. As the so-called "single product seeks difference, and the concept is unified", BAIC Blue Valley's "scenario-based car manufacturing" has achieved "harmony and difference".
Thanks to the accelerated renewal of the product matrix of ARCFOX Motors and the continuous accumulation of user reputation, the market performance of ARCFOX Motors has risen significantly. According to the latest sales data released by BAIC Blue Valley, BAIC New Energy, a subsidiary of BAIC Blue Valley, sold 9,590 new cars in November, and a total of 71,357 new cars were sold from January to November, a year-on-year increase of 7699%, the growth rate far exceeds the overall level of the industry.
In 2024, BAIC Blue Valley will also launch two new models, providing users with more choices while continuing to improve the product matrix.
Relying on the strong potential energy brought by the implementation of the concept of "scenario-based car manufacturing", the models currently on sale of ARCFOX Motors have formed a more comprehensive market map while achieving accurate user coverage, helping BAIC Blue Valley gradually get out of the quagmire of homogeneous competition.
Multi-dimensional force, tempering internal strength
While deeply cultivating "scenario-based car manufacturing", BAIC Blue Valley also continued to strengthen its technology research and development capabilities and improve its sales and service system, which became its driving lever in the high-end market.
At the level of technology research and development, BAIC Blue Valley continues to increase investment in research and development. In the first three quarters of 2023, BAIC Blue Valley invested a total of 75.9 billion yuan, a year-on-year increase of 21%. At present, BAIC Blue Valley has a number of core technologies and patents in the fields of electric vehicle batteries, motor control, charging technology, etc., and the technical moat has been broadened and deepened.
At the level of channel construction, BAIC Blue Valley has accelerated the construction of a network of direct-operated stores, dealerships and service stores for the high-end market. By the end of 2023, the number of JiHu JiHu stores will increase to 279, and the number of directly operated stores is expected to increase to 33. It is estimated that by 2025, JiHu Motors' marketing and service network will cover more than 100 cities and more than 380 outlets, with increasing user touchpoints to maximize the user's consumption experience.
At the same time, BAIC Blue Valley actively promotes supporting services, covering the upgrade of intelligent experience in the vehicle end, charging pile, APP and charging services. In addition, in view of the current energy replenishment problems faced by new energy vehicle users, BAIC Blue Valley actively promotes the development and construction of charging platforms and the interconnection and sharing with leading charging operators, basically realizing that users have no worries about charging.
Based on the comprehensive enhancement of ARCFOX Automobile's product, technology, and service capabilities, BAIC Blue Valley's sales are expected to increase even more in 2024.
Strike with both fists and charge up 2024
In order to further promote the brand, BAIC Blue Valley has accelerated the expansion of the international market while adhering to the strategy of "opening the door to make cars".
On August 14 this year, BAIC Blue Valley announced that it would cooperate with Huawei to launch a smart car, and the first "Huawei Smart Car" is positioned as a high-end intelligent pure electric car, which is expected to be launched in 2024.
In fact, in addition to in-depth cooperation with Huawei, BAIC Blue Valley has also worked with other leading companies such as CATL and Magna to jointly promote product research and development and product transformation.
The "car-making circle of friends" built by BAIC Blue Valley with high gold content also provides inexhaustible impetus for its innovation.
On the other hand, BAIC Blue Valley will also set its sights on overseas and actively lay out the international market, so that Jihu Automobile can "go global".
On October 9 this year, ARCFOX Motors signed a cooperation agreement with Benomir Holding Group from the United Arab Emirates, and the two sides plan to jointly develop the two Middle East markets of the UAE and Saudi Arabia, and the ARCFOX brand will become the main product of this overseas market.
Next, BAIC Blue Valley will continue to focus on the high-end market segment and use the ARCFOX brand to drive the comprehensive improvement of BAIC Blue Valley's market competitiveness. With the launch of the ARCFOX Alpha T5 to the market, the product lineup of ARCFOX Motors will continue to expand, thereby driving the company to smoothly accelerate on the new energy track.
Disclaimer: This article is for informational purposes only and does not constitute investment advice.