In last night's CCTV "Face to Face" program, Lei Jun, the founder, chairman and CEO of Xiaomi Group, accepted an exclusive interview with CCTV reporters. In this exclusive interview, Lei Jun talked about the reasons why Xiaomi donated a building to Wuhan University, his own entrepreneurial journey, and Xiaomi's efforts in the automotive field.
Lei Jun said that Xiaomi has a natural advantage in entering the automotive industry. He believes that today's smart electric vehicles are essentially the integration of the consumer electronics industry.
He quoted the chairman of a car company: "A smart electric car is actually a large mobile phone with four wheels. While this analogy may not be entirely accurate, it highlights the close ties between the two industries.
Therefore, Lei Jun believes that although there are challenges in entering the automotive industry, the overall difficulty is controllable.
When talking about Xiaomi's car-building strategy, Lei Jun revealed that three years ago, he still felt that building a car was a rather difficult thing. However, after user research,Xiaomi has established the principle of "keeping the right and surprising".
Respecting the laws of the automotive industry, using proven technologies to ensure the quality of the first car, and then innovating on top of that.
Xiaomi's second strategy is to "invest tenfold". Lei Jun said that when the average car company builds a car, it will invest three or four hundred engineers and 1 billion to 2 billion R&D funds. And Xiaomi invested 3,400 engineers for the first car, and the entire R&D investment exceeded 10 billion.
With such a certainty, Lei Jun said that Xiaomi has an attitude of "ambition to win" to build cars. When asked what he expected for the first car, he said there were definitely expectations.
However, he also acknowledges that the automotive industry is very complexThere is a fear that if a new car is not well received after it is launched, it may be criticized.
What worries him even more is that if everyone comes to buy it, resulting in a shortage of supply, then consumers may wait a year or two, which is a situation he does not want to see.
Recently, there have been real car spy photos of Xiaomi's first car SU7, including gray and cyan-like body colors. However, in response to last night's "leak" incident, Xiaomi Auto responded that the leak has been locked** and will be held accountable according to the signed "Confidentiality Commitment Letter". The non-disclosure agreement was signed for an amount of up to RMB 3 million.
This interview shows Lei Jun's firm confidence and determination in the Xiaomi car project. He said that Xiaomi has a natural advantage to enter the automotive industry, and to ensure the success of the project through the strategy of "keeping the right and surprising" and "10 times the investment".
However, he also acknowledges the complexity and challenges of the industry. As for the expectations for the first car, he said that there are expectations but also concerns. In response to the recent "leak" incident, Xiaomi has also shown a firm attitude and will hold it accountable to the end to protect the company's interests and reputation.
In general, this interview gives us more information and details about the Xiaomi car project. From Lei Jun's conversation, we can see his confidence and determination in the project, as well as his positive attitude in the face of challenges.
While the automotive industry is full of competition and challenges, Xiaomi seems to be well prepared and looking forward to even greater success in this field.