At present, the overture of "new quality productivity" has been played, and a new round of industrial transformation is about to begin.
The industry leaders represented by Yili have taken advantage of the momentum, keenly stepped on the beat of "new" and "quality", and achieved a leap in productivity with world-class quality management strength and higher and stricter standards and guidelines, and are poised to start a quality reform in the dairy industry.
The secret of "new quality productivity" to promote the upgrading of the dairy industry is hidden in the "gold standard factories".
Refresh the peak of quality, Chinese dairy enterprises and the world at the same frequency dialogue
Under the background of "new quality productivity", standards have become a universal "common language" to promote industrial upgrading. Authoritative standards play a leading role in an industry, and enterprises that practice higher and stricter standards are the leaders holding the torch, illuminating the future of the entire industry with scorching light.
In September 2022, SGS, the world's leading third-party inspection, testing and certification organization, CSTC Standards Technical Services, joined hands with industry experts to jointly "light up" the first batch of Yili factories that have obtained the Gold Standard Certification (hereinafter referred to as the "Gold Standard Certification"), making Yili Group the first food enterprise in the world to pass the Gold Standard Certification.
The Gold Standard certification is a systematic review of quality management.
Gold standard certification is the top standard of the dairy industry, the certification is led by the CSTC standard technical services *** referred to as SGS), is a set of "process" and "results" of the double certification system, through the gold standard certification of enterprises, equivalent to the dairy certification standards in the "highest education".
The Gold Standard certification is a real innovation and change, which is produced by Yili under the framework of a global perspective and a system that pursues higher quality standards in the future. As the promoter of Yili Group's gold standard certification and general manager of the quality management department, Lv Zhiyong pointed out that every standard and evaluation rules of the gold standard certification are based on a global perspective, screening and adopting the most stringent standards and the most effective practices, hoping to always pursue excellent quality through systematic integration, and the ultimate goal is to rely on the improvement of internal quality management maturity and continue to provide high-quality products and services no matter how uncertain the external environment is.
In Lu Zhiyong's view, if an enterprise can not continue to provide consumers with high-quality products and services, it is easy to fall down because it cannot withstand the wind and waves, especially with the acceleration of the industrialization process, the quality has shifted from product competition to system competition, and the gold standard certification is to adapt to this development trend.
As a synonym for high-quality products and extreme management, industry insiders have given a vivid interpretation: Gold Standard certification is like a set of standards carefully selected and integrated from the world's top standards, which not only plays the role of "all-round champion" in the dairy certification standard, but also shows the strength of "single champion" in each segment.
Gold Standard Factory: Produces high-quality products with the highest quality management.
The significance of the gold standard certification is that it will promote the high-quality supply of dairy products in China to a new level. As Li Yeqiu, Quality Director of the Quality Management Department of Yili Group, said, the gold standard certification is a new milestone for Yili and even China's dairy industry, which has realized the integration of domestic management model and international management model. "This means that, at the factual level, the product standards and management standards of China's dairy products have been able to dialogue with the international market at the same frequency according to the highest level of the global industry. ”
Everyone in the industrial chain is the driving force of the gears
The gold standard certification is a best practice in quality management for Yili, and a sign that the gears of change have begun to turn for the entire industry, and everyone in the industrial chain is an important force to promote the gears.
The relationship between the individual and the system complements each other, and the creation of the individual is a link in the chain of the system.
Repetition and creativity coexist, and multiple rounds of innovation will form standards. Liu Hong, the professional manager of the quality system of the yogurt quality management department of Yili Group, is one of the deducers and undertakers of the gold standard system, and is also the mother of two children.
The Gold Label factory is a strict quality management standard throughout the entire production chain.
As a quality system, the essence of gold standard certification is practical science, in which every clause and element must be able to be achieved in a specific scenario. In order to realize the top-down cognitive unity of the gold standard standard, Yili has achieved a highly unified quality management standard internally, and the quality people have deeply integrated the gold standard system with business scenarios.
Shi Xuefeng, the quality manager directly under the quality management department of the liquid milk division, said, "The uniqueness of the gold standard lies in the more comprehensive scope of quality control, which can plan and implement quality control work in a wider range. His business hobby is basketball, and he believes that the common denominator between playing basketball and quality management requires precise control with focus and patience. Dribbling, passing, every successful shot is a subtle teamwork.
Under the Gold Standard system, every link is in pursuit of excellence and practicing the highest standards.
In fact, the quality control work is to ensure order in the ten thousand threads. Qian Heng, the quality inspector of Tianjin Factory of Yili Group's Infant Nutrition Division, as a new generation of Yili employees, is affectionately known as "post-00 small quality inspection" by his colleagues. In his day-to-day work, he practices the highest and strictest standards in all aspects of microbial control and employee operations.
The implementation of the gold standard is not only a comprehensive review of Yili's quality management, but also a systematic test of talent layout. At present, Yili has established a quality leading ability development center, and through the method of "passing-helping-leading", it has passed on the successful experience and gold standard vision to every employee.
Quality people strictly pursue quality and strictly abide by every quality control point.
Han Yanzhuo is a quality manager at the yogurt factory in Guangdong, and he is also a calligraphy enthusiast. He integrates quality control with calligraphy creation, and makes products in Yili, just like writing calligraphy, with delicate brushwork and upright pen. He said: "All it takes is one mistake to affect the whole work, and the quality work is also the same, and each critical control point must be strictly enforced, otherwise the pursuit of quality will be lost." In his eyes, he will never allow the existence of "almost", and he will investigate any wind and grass related to quality as soon as possible.
Another typical scene is: Zhang Yan, the "post-90s female devil" who has been in Yili for ten years, takes her eyes as the ruler and strives for every millimeter, and she firmly believes that only rigor can create excellence. In her quality inspection career, the packaging of cartons could not be used for a millimeter, and every inspection result had to be 100% accurate. This pursuit of details is the daily life of Zhang Yan and her quality inspection "girl group".
Quality people deeply integrate the gold standard system with business scenarios.
In the "gold standard factory", quality people closely focus on the gold standard system, practice a sense of mission and responsibility, and promote the improvement of the quality management level of the entire industry. Under the wave of "new quality productivity", the industry leader Yili first implemented the best practices of gold standard certification, opening a high-standard and in-depth quality revolution. In the eyes of industry insiders, the gold standard certification is the highest quality standard for the global dairy industry at present and in the future. The significance of the gold standard certification not only belongs to Yili as an enterprise, but also points out a new direction for the entire industry.