An e-commerce platform in the county has been established for more than a year, with annual sales reaching 10 million.
Pingxiang e-buying" has "unique skills".
Hebei News Network News (Hebei ** reporter Feng Yang) "Pingxiang e-Shopping" e-commerce platform, established for more than a year, will have sales of 60.2 million yuan in 2022, accounting for 10% of the sales of retail enterprises above designated size in the county, and sales of 41 million yuan from January to October this year.
This e-commerce platform opened in the county, what is its traffic password?
On December 6, with this question mark lingering in his mind, the reporter came to Pingxiang County to visit the operating enterprise of the platform - Hebei Jucun Commerce
Hao Xiaoshuai, the general manager of the company, is not tall and dark. Before he said anything, he first opened the company's WeChat*** and showed the "Pingxiang e-Shopping" e-commerce platform to reporters. From here, local consumers can buy more than 300 kinds of goods such as office supplies, furniture, home appliances and groceries.
Commodities are not unusual, so why build your own platform?
Hao Xiaoshuai, 31 years old this year, is already the "** lake" in the business field. In addition to operating office supplies in Pingxiang, he also operated 6 companies on platforms such as ** and Jingdong, with annual sales of 100 million yuan. However, marketing should be based on the rules of the platform and be controlled by others everywhere. Can you build your own platform and reformulate the rules?Hao Xiaoshuai has a new goal.
His new goal also happens to be the focus of the Pingxiang County Bureau of Commerce.
Duan Meihao, deputy director of the County Bureau of Commerce, told reporters that there are 31 ** villages and 4 ** towns in the local area, but there is not even a local e-commerce platform. Can we support local enterprises and let the local area also grow a "first-class network"?
The two sides hit it off.
At the beginning of 2022, Hao Xiaoshuai recruited troops and developed the platform, and the county Bureau of Commerce promoted 20 retail enterprises above designated size in the county to settle in the platform. In April 2022, the platform was put into operation.
At first, Hao Xiaoshuai stared at the transaction data in the background every day, and the more he looked at it, the more panicked he became.
Why?The trading volume is too small.
Promotion is a big problem. The new platform, everyone does not recognize it;Heavy money for promotion, limited funds. Hao Xiaoshuai is in a dilemma.
A supermarket chain wants to renovate its warehouses and office areas, can it form a breakthrough?The news brought by the county Bureau of Commerce gave Hao Xiaoshuai hope.
They introduced the products on the platform to the person in charge of the supermarket, "* transparent, supply at the source, you will definitely not lose". They have also formulated a number of procurement plans, "maximize the use of space, minimize capital investment, you must be satisfied".
In 2 months, this large order of 3 million yuan was completed. This order not only allowed Hao Xiaoshuai to accumulate experience in serving large customers, but also brought a good demonstration effect to the platform.
Category is also a big issue. The county commerce bureau also encouraged 23 retail enterprises below the designated size to settle on the platform to enhance the richness of goods. During the Mid-Autumn Festival holiday last year, Hao Xiaoshuai cooperated with platform companies to launch a variety of benefits for enterprises and institutions, allowing users to buy their favorite goods in a more worry-free and transparent way, and achieved the first marketing explosion after the platform operation. Since then, every holiday, the platform will launch different combinations of benefits**, and has gained a group of users with high stickiness.
Seeing that a new platform is gradually moving on the right track, the "visible hand" has added another fire.
On the day of the interview, Duan Meihao received an approval document, as a backbone e-commerce enterprise in Xingtai City, Jucun Trading Company received a reward of 140,000 yuan to provide subsidies for its leasing of factories and other aspects. In the development process of the "Pingxiang e-purchase" platform, the county also gave a one-year cultivation and support period, during which the operating enterprises were given an operating subsidy of 100,000 yuan, and rewards were given according to the business performance.
Asked about the secret of Hao Xiaoshuai's platform operation, he didn't say much, and smiled: "It's the same as the person you talk to, and you can serve patiently." ”
On the same day, a company purchased 2 brushes and 4 pieces of rice paper, and the platform also had to deliver them to the door. The platform serves local users, and timely door-to-door delivery is their differentiated selling point.
Relying on the advantages of acquaintances, the trust is higher, and the platform is still attracting more local users. Currently, the number of users of the platform has reached 2,000.
A number of orders came, but Hao Xiaoshuai also saw shortcomings: the new users were limited, the profits brought by the ** discount were thin, and the large orders also came from traditional advantageous areas such as office supplies, and there was a lack of more explosive models.
Now, he is planning to add more maternal and infant categories, hoping to put more attractive products on the shelves. At the same time, it also intends to increase promotion efforts to allow more new users to use "Pingxiang e-shopping".
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