The role of a trademark for a company is as follows:
1.A trademark is the logo of a company and a symbol of the brand. Through the trademark, the company's brand image, quality assurance and other information can be conveyed to consumers, so as to enhance consumers' awareness and trust in the brand, and enhance the company's market competitiveness.
2.A trademark is also an important asset of a company and can be used for brand marketing, advertising, promotional activities, etc. At the same time, the trademark is also the company's advantage in the market competition, which can protect the company's market share and commercial interests.
3.Trademarks can also achieve commercial value through registration, transfer, licensing, etc., and bring economic benefits to the company.
4.Trademark is also an important embodiment of the company's image, a creative, unique and aesthetic trademark can enhance the company's image and brand value.
5.Trademarks are also an important part of a company's intellectual property rights, which are protected by law to prevent infringement and malicious preemptive registration from causing damage to the company's commercial interests.
The function of a trademark is mainly to facilitate identification and distinguish it from the goods of othersIt can enable the trademark registrant to enjoy the exclusive right to use the trademark;It can also represent and enhance the quality of goods and services produced or operated by the trademark owner, as well as the reputation and image of the enterprise. 