Analyze the daily operation of catering franchises from the advantages and disadvantages of takeaways.
Pros: 1Takeaway can reduce the rental cost of the store because there is no need to provide a dine-in space.
2.Takeaway makes the store's business category more concentrated, because there is no need to buy tables, chairs and benches.
3.Takeaway is easier to standardize on products, which is conducive to improving the quality of products.
4.Takeaway can meet consumers' needs for convenience and speed, and at the same time, they can also enjoy better consumption scenarios and better experiences.
Cons: 1Insufficient experience: The service and taste of takeaway may not be as good as that of dine-in, especially if consumers need to heat and deliver it by themselves, which may affect the taste and quality of the food.
2.The dishes should not be too high: The dishes for takeaway are usually lower than those for dine-in, because the takeaway platform will charge a certain commission, and at the same time, takeaway is also more likely to form a **competition.
3.Without a storefront, the brand precipitation speed is slow: If the takeaway business does not have a physical storefront, the brand influence may not be as good as the dine-in business, and the brand precipitation speed is relatively slow.
4.It's hard to get bigger: The takeaway business needs delivery personnel and platform support, and it's hard to scale like a dine-in business.
To sum up, there are pros and cons to the situation where the share of takeaway is higher than dine-in, but operators still need to attract more customers to dine-in through different channels and activities, and dine-in and take-out are also complementary processes. The increase in takeaway has improved the status and selectivity of stores in the hearts of consumers in the region, and through the release of brands, the probability of dine-in in stores has been driven, and the operating sales of stores have been boosted. Overall, the takeaway channel has increased the sales of the store and increased the awareness of the restaurant brand.