The Fifth Plenary Session of the 12th Shandong Provincial Committee of the Communist Party of China and the Economic Work Conference of the Provincial Party Committee were held in Jinan from December 21 to 22, 2023. The meeting stressed that to do a good job in next year's economic work, it is necessary to uphold and strengthen the party's overall leadership, adapt to the requirements of the new situation, and constantly create new advantages. In particular, it is mentioned that it is necessary to create new advantages in expanding effective demand.
Consumption is the final demand, which is not only the starting point of economic growth, but also the ultimate driving force of economic growth. What should I do to promote consumption?The Lightning Review column published four commentator articles in a row, posing questions, listing data, making suggestions, and decoding how to further promote consumption and release economic vitality.
Lightning Review What to do to promote consumption To stimulate potential consumption.
"Potential consumption" refers to the potential needs and abilities of consumers when purchasing goods or services, whether it is the support of new technologies, the preference for environmentally friendly products, or the pursuit of a healthier lifestyle. For example, there are 2,122 elderly people over 60 years old in Shandong10,000, the province as a whole has entered a moderately aging society, and the consumption of pension services is one of the "potential consumption". However, there are still problems such as insufficient effective supply and the need to improve the consumption environment of the current pension service, so that the consumption of pension services from "potential stocks" to "excellent stocks" still needs to be strengthened.
"Potential consumption" is essentially the upgrading of traditional consumption. With the acceleration of economic and social development, people's living standards have been greatly improved, and consumer demand has jumped from subsistence to quality. People's consumption needs are no longer limited to meeting the basic needs of life, simply pursuing cost performance, but paying more attention to the quality of goods and services, paying more attention to brand and reputation, and paying more attention to civilization progress and environmental protection. Only by adapting to the trend of consumption upgrading and accurately grasping the direction of changes in the relationship between supply and demand can we further release the potential of consumption.
To stimulate "potential consumption", it is necessary to tap consumption potential, boost consumer confidence, and promote consumption quality upgrading. It is necessary to adapt to the changes in the consumption situation, increase support in cultivating new consumption growth points, highlight the design orientation of quality, diversification and personalization, guide business entities to actively carry out product research and development innovation, drive the formation of new consumer demand with new scenarios, and promote the transformation of consumer goods quality from production-side to consumer-side adaptation, so as to help new growth points gradually develop and grow and play a full role. For example, by focusing on the digital economy, intelligent manufacturing, green and low-carbon and other fields, we can focus on optimizing the investment structure, making up for the shortcomings of the industry, giving full play to the radiation effect, and driving the release of consumer demand. It can also actively develop the pension service industry, encourage enterprises to develop smart pension equipment, provide cultural and tourism consumption scenarios suitable for the elderly, diversify the health of the elderly, fully release the consumption potential of pension services, and make the elderly willing to consume, convenient and secure consumption, which can not only better meet the new needs of the elderly for multi-level pension services, but also cultivate new momentum for economic growth.
Lightning Review What to do to promote consumption It is necessary to cultivate and expand new consumption.
Cultivating and expanding new consumption is a key measure to seize opportunities and unleash new development momentum.
With the vigorous development of the digital economy, the iteration of new consumer demand and consumer groups has continuously given rise to new consumption patterns. Online shopping, takeaway errands, bike sharing, ......*At the moment of deep integration of online and offline, the new consumption represented by "Internet + service" and sharing economy has ushered in a strong growth space. As a consumption behavior empowered by new technologies, new models, driven by new business formats, and experienced in new scenarios, new consumption includes new consumption content, new consumption patterns, new consumption formats, as well as new consumption carriers and new consumption systems, which are the products of the digital era and the externalized embodiment of the rapid rise of digital and information technology, which has played an important role in promoting economic transformation and upgrading and meeting the people's growing needs for a better life.
Cultivating and expanding new consumption is not only a "springboard" for the transformation and upgrading of traditional consumption, but also a "blue ocean" for the rapid development of the new economy in the future, which is reconstructing the "new picture" of the consumer economy as never before. In recent years, Shandong has continuously improved the consumption promotion mechanism, focused on recovering and expanding consumption, and built mechanisms, policies, and activities in many fields to drive the entire economic chain to "prosper", and the province's consumer market has continued to rebound. In the first three quarters of this year, the total retail sales of consumer goods in Shandong increased by 8% year-on-year2%, higher than the national 14 percentage points. However, behind this, there are still contradictions such as unbalanced regional development and insufficient industry development, and there are problems such as the relative lag in the construction of new consumption infrastructure and the lack of supporting facilities for new consumption scenarios. Only by forging long boards, making up for short boards, and fixing the bottom plates, can new consumption continue to make up for new power sources and have faster, more stable, and more sustainable long-term development.
The practice of Shandong shows that the continuous cultivation and expansion of new consumption, the accurate and effective construction of consumption platforms, and the further release of consumption potential will help form new economic growth points and provide lasting impetus for promoting economic development. Summarize the experience and start again, vigorously carry out the e-commerce consumption upgrade and empowerment action, expand new scenarios of digital consumption, guide large-scale commercial and trade circulation enterprises to sink into rural areas, build and transform a number of township business centers, and activate rural consumption. Aiming at new formats and new models such as smart supermarkets, smart stores, and smart restaurants, we can further mobilize consumption willingness and release the multiplier effect contained in consumption.
Lightning Review What to do to promote consumption It is necessary to stabilize and expand traditional consumption.
Consumption is the key link and an important engine for smoothing the domestic circulation. Bulk consumption such as automobiles and home appliances has the characteristics of high consumption proportion, long industrial chain and strong driving force. A steady increase in bulk consumption such as automobiles and home appliances is crucial to boosting consumption. In addition, the general characteristics of the industry where bulk commodities are located are technology-intensive and strong industrial agglomeration effect, which can drive a large number of jobs, and the role of stimulating the economy should not be underestimated.
In recent years, the penetration rate of bulk consumer goods in the fields of "housing", "transportation" and "use" in China has been improving, and the pace of quality upgrading has accelerated. Taking automobiles as an example, in 2022, China will introduce a series of policies for new energy vehicles, with remarkable results, and the sales of new energy vehicles have nearly doubled to more than 6.8 million. Therefore, it is necessary to hold the "bull's nose" of bulk consumption such as automobiles and household appliances, and actively introduce new policies and measures while implementing the stock policy.
We should innovate and carry out all kinds of consumption promotion activities, actively carry out "new energy vehicles to the countryside", green and intelligent "home appliances to the countryside" and "trade-in" activities, support local governments and enterprises to carry out superimposed preferential activities, further implement green consumption subsidy policies, standardize the development of consumer credit such as automobiles and home appliances, fully tap the consumption potential of bulk commodities, promote product updates and the release of new demand, and take this opportunity to open up the upstream and downstream, including production, design, logistics (incremental and stock) sales, After-sales and other links. These industries are service industries, which can not only drive employment, but also improve the quality of supply, conform to the trend of high-quality development, meet the people's demands for a better life, and can also drive upstream and downstream and stabilize consumption growth with the help of their characteristics of involving many fields, long upstream and downstream chains, and large scale.
Lightning Review What to do to promote consumption To optimize the consumption environment.
A good consumption environment is an important part of boosting consumer confidence and promoting social consumption.
According to the data, in the first three quarters of this year, the contribution rate of final consumption expenditure to economic growth reached 832%, of which the contribution rate rose to 94 in the third quarter8%, the role of the "main engine" of consumption is further highlighted. To fully unleash the potential of consumption, we should continuously optimize the consumption environment, establish and improve a long-term mechanism for expanding residents' consumption, so that residents can have a stable income to consume, dare to consume without worries, and have a good consumption environment and a strong sense of willingness to consume.
In recent years, Shandong has continuously compacted its work responsibilities, boosted consumer confidence, carried out a three-year action to deepen and improve assured consumption, and made every effort to build the brand of "assured consumption in Shandong". Establish 20 local standards for assured consumption demonstrations, cultivate 203,000 assured consumption demonstration units, 7 million units in the province participate in the assured consumption commitment Liangnuo activity, and 450,000 physical stores promise to implement offline shopping without reason to return.
Through high-quality and low-priced, genuine products to benefit consumers, continue to create a comfortable consumer experience, warm consumer services, not only won a good reputation, but also won repeat customers, Zibo barbecue hot "out of the circle", is the result of the optimization of Shandong's consumption environment. Behind the night economy represented by Zibo barbecue has become a hot spot for public tourism consumption, compared with more typical practices such as the "Changsha model" of the night economy, Shandong's night consumption market still has great potential, and the format is single.
First, the characteristics are not prominent, public services need to be improved and other problems need to be solved urgently.
"Good environment" is "retention". Optimizing the consumption environment is an important part of enabling residents to consume and be willing to consume. Only by expanding our advantages and making up for our weaknesses can we provide a strong guarantee for activating the consumer market. Identify the weak links in the market environment that affect consumer confidence, and solve the worries, worries, and worries of the people in a timely manner, so that the people can buy with confidence, use with confidence, and eat with confidenceEnrich small and medium-sized, thematic and characteristic night tour products, enhance the modernity and brand charm of night economy products, and adapt to people's high-quality and diversified consumption needs. A more high-quality and secure consumption environment will surely stimulate greater development momentum and add more color to a better life.