Yu Minhong, quelling chaos, Dong Yuhui, fame and fortune, and Sun Dongxu stepped down to become the focus
Eastern national team"Small rehearsal"The incident came to an end, supporting Dong Yuhui's"Mother-in-law"Fans should be relieved that no one will dare anymore"Bullying"This talented and honest child. Support Dong Yuhui's"Mother-in-law"The fans should be relieved that no one will dare anymore"Bullying"This talented and honest child.
According to the poster of the Eastern national team, Dong Yuhui will return on December 18, and the live broadcast will be from 20:00 to 22:00 on the same day. The live broadcast is expected to set a number of ratings records, and the possibility of long-term broadcast is also difficult for other live broadcasts to achieve.
From this point of view, it was a win-win situation: the fans of the Eastern team, Dong Yuhui and Dong Yuhui all won, and the only loser was Sun Dongxu, but his"Lose"And not all.
Why?Let's start with the appointment and dismissal of the little sun in the east.
On December 16, Oriental Select's official social media announced the removal of Sun Dongxu as CEO and his replacement by Chairman Yu Minhong. Some industry insiders believe that this appointment and dismissal letter does not have an official seal, and it is suspected that it is an extension of Oriental Selection.
On the evening of December 17, Oriental Select, which is listed in Hong Kong, issued two announcements: Sun Dongxu was appointed as a director and resigned as a director.
The first announcement concerns the appointment and dismissal of the CEO of Oriental Select, which mentions that Sun Dongxu has been removed as CEO due to recent mismanagement of the company's brand and reputation, and at the same time stepped down as CEO, and all were replaced by Chairman Yu Minhong.
Dongfang Xiaojun has never had an unjust case, even if the matter does not revolve around the phenomenal anchor Dong Yuhui, since the CEO handled the public relations incident in an unprofessional way, not only did it not calm down, but it made it more and more serious, Oriental Selection lost millions of active fans, the brand was hit hard, and the founder and chairman need to put themselves on the front line to deal with the consequences, such a CEO is likely to be unwilling to do so.
Professional managers must give their bosses the opportunity to solve everyday problems, not to create problems, let alone absolve him of responsibility.
However, the loss of two key positions in Sun Dongxu has not completely alienated the core management of Oriental Select.
Lao Yu is talking about human feelings. If Oriental Selection can go from a first-class teaching platform to a live broadcast platform within two years, establish a complete selection system, and create a good first-class chain, Oriental Sunshine will make a lot of contributions, but it is also hard work.
Accordingly, we found a new position of Son Dong Wook as a non-executive director in another advertisement.
This means that Dongfang's Xiaosun is also one of the selected members of Dongfang's board of directors and can attend board meetings to participate in the discussion and voting of important issues.
Obviously, Sun Dongxu's"Job description"has been greatly weakened, from the original first-hand operation level to the auxiliary level, and the status is even inferior to Yin Qiang, the financial director and CEO of the previous subordinate company.
In addition, there are three special committees within the East Election Committee, namely the Remuneration Committee, the Nomination Committee and the Audit Committee. Son's appointment was very optimistic, he was not a member of any of the committees, and his power was further weakened.
After talking about Sun Dongxu, let's talk about Dong Yuhui's situation.
With the support of his network, Mr. Dong has been successful both professionally and financially, and his abilities and contributions to the company have been matched by the rewards he has received.
On the poster of the Eastern National Team, Dong Yuhui's introduction is"The main partner of the Eastern National Team"。At the same time, Yu Minhong said on the spot that Dong Yuhui will have a say in the future of the company.
Some people will think"Senior Partner"The position of the board of directors is false, but the position of a member of the board of directors is real, and Mr. Dong should have been admitted to the board of directors.
In fact, the board of directors has more management responsibilities, and Dong Yuhui is generous, not to mention whether he is suitable for management, and people may not be willing to be managers. People's energy is limited, spending too much time on daily operation and management, will inevitably reduce the energy investment in the core business, we don't want to see Dong Yuhui fall to the background so quickly to take on a management position, right?
What's more, according to New Oriental's latest appointment, Dong Yuhui is now the vice chairman of the parent company New Oriental Group and the vice chairman of the first-tier company New Oriental Cultural Tourism. Maybe in another month, we will be able to see an independent live broadcast room organized and planned by Dong Yuhui.
In short, Dong Yuhui has the opportunity to better realize his self-worth through the platform in the future. Of course, in theory, the specifics are as if waiting time gives the answer.
In terms of salary, Dong Yuhui mentioned it to Lao Yu in the live broadcast"Enough is enough, enough is enough", I won't disclose the specifics, after all, this is personal privacy, and the specific numbers can be seen when Xuandong releases its annual report.
There is a screenshot of the latest shareholder ratio of Oriental Select on the Internet, showing that Dong Yuhui holds 05% of the shares, to be clear, this is not the first batch of options worth tens of millions of yuan to be unlocked in April next year. The total share capital of Oriental Select is 101.5 billion shares, 05% is equivalent to 50750,000 shares, based on the opening price of 29 on December 183 Hong Kong dollars per share, market capitalization 1$500 million. At the opening price of 29 per share on December 18Calculated at HK$3, the market capitalization is about 1HK$500 million. As for whether the content of the screenshot is true, it is not yet certain, and it will not be confirmed until the annual report is released.
According to Luo Yonghao, another person who pays special attention to Xiao Dong, there are two reliable *** who have obtained the exact news that "Oriental Draft" offered Dong Yuhui a very high price, I don't know the specific number, but it must be very high.
Based on the previous two points, it can be basically inferred that the unit of measurement of Dong Yuhui's remuneration (including equity) should be"100 million yuan", but whether"100 million yuan"It's not clear.
For Dong Yuhui and Oriental Selection, high salary has the benefit of high salary, Dong Yuhui has enough wealth as a backing, plus the company, has enough voice to do something he wants to do;Oriental Selection is not a loss, it has a phenomenal anchor, it has the personal IP of Dong Yuhui, and the outside world wants to hunt people, it has to give a high enough salary, capital profit-seeking, and it is difficult to give a higher price than the sky-high price (Luo Yonghao said that they are sky-high) ** (Luo Yonghao said it was a sky-high price).
Fame, not to mention"Small rehearsal"incident, Dong Yuhui's fans on social ** were less than 14 million before, and he broke through the 20 million mark in a few days, and there is a momentum to catch up with and surpass the eastern national team. What's more, these more than 7 million fans are active fans, real fans, and have the ability to buy, not zombie fans bought by some big Vs, which can only fill the façade.
Fans are also the backbone of Mr. Dong Yuhui, and once they are not satisfied with the content on Oriental Selection, they can leave at any time. Traffic is the king of time, and the number of active fans is an extremely important intangible asset.
There is no doubt about it"Small rehearsal"The incident once again cemented Dong Yuhui's reputation, and people not only admired the talent of this young man, but also attracted by his character and mental outlook, and he was full of charm.
I have to say that Yu Minhong is an old man with rich management experience, who brought back the endangered Oriental Selection. Some people say that Lao Yu is painting cakes for Xiao Dong and emotionally kidnapping, which is belittling Dong Yuhui, can't people who are familiar with history books see the Tao?Many things can be disguised, but the sincerity of the appearance cannot be pretended.
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