On January 9, 2024, the "2023 9th Top 100 Most Influential Sports Brands in the Chinese Market" co-sponsored by the China Board of Directors Network and the China Data Research Center was announced in Beijing. Among them, Nike, ANTA, Fila, Adidas, Lining, New Balance, 361 degrees, Under Armour, Erke, Descente are among the top 10.
Since its first selection and launch in 2015, the list of the top 100 most influential sports brands in the Chinese market has aroused good repercussions in the Chinese sports industry and has received many reports from enterprises.
The development of China's sports industry in 2023 will show a rapid growth trend. With the improvement of national health awareness and consumption capacity, the scale of the sports industry continues to expand, including the large-scale innovation of sports products, the construction of sports facilities, the operation of events, the manufacture of sporting goods, sports industry chain and other links. At the same time, various sports events and sports brands have become increasingly close, and both parties have effectively enhanced their brand influence and expanded their market share through cooperation.
In addition, digital technology is also promoting the systematic upgrading of the sports industry, through big data analysis, artificial intelligence and other technologies, it can improve the operational efficiency of sports events, enhance the audience experience, and improve the user stickiness of sports products and brands. It is estimated that in 2023, the total output value of China's sports industry is expected to reach 5 trillion yuan, a year-on-year increase of 15%.
The 2023 9th Top 100 Most Influential Sports Brands in the China Market" list will be launched in due course, and the candidate brands will be selected in a wide range of categories, ranging from traditional brands such as sports equipment and apparel, to innovative brands including smart sports equipment, popular fitness apps and well-known sports**. First of all, hundreds of candidate brands were selected based on high visibility, recognition, reputation, preference and market share. Secondly, an expert jury composed of experts from the China Data Research Center and specially invited experts in the field of sports and fitness will score and weight, and finally obtain the top 100 list.
The specific list is as follows:
2023 The 9th Top 100 Most Influential Sports Brands in the Chinese Market.
Serial No. Brand Country Category.
1 Nike USA Sports Gear.
2 ANTA China Sports Equipment.
3 Fila Italy sports gear.
4 adidas Germany sports gear.
5 Li-Ning lining China sports equipment.
6 New Balance USA sports gear.
7 361 degrees China sports equipment.
8 Under Armour USA sports gear.
9 Hongxing Erke China sports equipment.
10 Descente Japan sports equipment.
11 Boiling Magic Mirror fiture China sports equipment.
12 Play Walker vsdl China Sports Training.
13 Skechers USA Outdoor gear.
14 Mizuno Mizuno Japan sports equipment.
15 LaRa's Star China Sports Equipment.
16 Elken icon USA Sports Equipment.
17 Decathlon France Sporting goods retail.
18 onitsuka tiger Japan sports gear.
19 Reebok Reebok USA sports gear.
20 ASICS Japan Sports Equipment.
21 Xidesheng xds China sports equipment.
22 Water Cube China Venue Training.
23 Peak China sports gear.
24 Montorga China Outdoor Gear.
25 Meiyi Light China Venue Training.
26 camel camel china outdoor gear.
27 Convergence Race China Venue Training.
28 Donglele China Venue Training.
29 Changao Sports China Venue Training.
30 North Face The North Face USA Outdoor Gear.
31 butterfly China Sports equipment.
32 Babelis France Sports Equipment.
33 PUMA Germany sports gear.
34 Do-win China sports equipment.
35 post-show hotsuit china sports gear.
36 lululemon Canada sports gear.
37 米字熊 China Outdoor gear.
38 Pie Burning China sports gear.
39 Sanfo Outdoor Sanfo China Outdoor Gear.
40 Sbot Sportoa China Sports Services.
41 Prospect Rigorer China Sports Equipment.
42 Yuanyi China Outdoor Gear.
43 The primitive Chinese outdoor gear.
44 Youmei China Sports Equipment.
45 Yinghui Sports China Sports Equipment.
46 Easy Run China Sports Equipment.
47 One trillion Wade China Sports Services.
48 xinyiwanjia China Sports equipment.
49 Shuhua China Sports equipment.
50 Mobigarden China Outdoor Gear.
51 Sects China Sports Services.
52 Lijiujia China Sports equipment.
53 Wolfwalker China Outdoor Gear.
54 Converse Converse USA Sports Gear.
55 Juxing Power China Sports Equipment.
56 Huaya China Sports Equipment.
57 Hyde Sports head China Sports Services.
58 Dewick China Sports Equipment.
59 Daiyu dyaco China Sports Equipment.
60 Alan Burton Alen Botun China Sports Gear.
61 Lowa Germany outdoor gear.
62 sole USA Sports Equipment.
63 space China Venue Training.
64 Arctic fox fjallr**en Sweden outdoor gear.
65 Chenglang Sports China Sports Services.
66 Touchdown Baseball China Sports Services.
67 China Venue Training.
68 Cave Fan Sports China Sports Services.
69 Colombia Columbia USA Outdoor gear.
70 Jie Ku China Outdoor Gear.
71 Golden Flying Eagle China Sports Services.
72 KILE STONE KAILAS China Outdoor Gear.
73 Wolf Paw Jack Wolfskin Germany Outdoor Gear.
74 Le Dian Skiing China Sports Services.
75 Antarctic China Outdoor Gear.
76 Joe's joy China sports equipment.
77 Mountains Outdoor China Outdoor Gear.
78 Thomas Cook China Sports Services.
79 Wanzhong Sports China Sports Equipment.
80 Yingtu Sports China Sports Equipment.
81 Yonex Japan Sports Equipment.
82 China system meta sports China sports app
83 baby elephant Ah Fei China sports app
84 Taobo topsports China sports equipment.
85 Noke Naturehike China Outdoor Gear.
86 Best Way China Outdoor Gear.
87 Phoenix Phenix Japan Sports Equipment.
88 Garmin China Sports Equipment.
89 tfo outdoor USA outdoor gear.
9 billion health China sports equipment.
91 X-Bionic Swiss outdoor gear.
92 Birch and China Outdoor Gear.
93 Ozark China Outdoor Gear.
94 China Big Dipper China Sports Equipment.
95 INLIO China Sports Equipment.
96 ** Sports China Sports City Pavilion.
97 Pathfinder (Toread) China Outdoor gear.
98 Hänchen Harison USA Outdoor Gear.
99 keep China sports app
100 Moby Fitness China Sports Services.